15 Behind The Scenes Content Ideas to Delight and Engage Your Audience

Behind-the-scenes content is one of the best ways to engage your audience by giving them a glimpse of what goes on in the background.

This gives them rare access to the processes that deliver the products they love.

But you have to pick one of many behind-the-scenes ideas to engage your audience.

In this guide, we’ll go through 15 behind-the-scenes ideas for your social media content.

Behind-the-scenes content ideas

1. Employee spotlight

Employees are the heroes who make your products possible.

If customers love your products, they deserve to see some of the people behind it.

When this happens, customers appreciate your company more for giving employees their due credit.

For an employee spotlight, highlight the employee’s name and department. Then, let them tell their stories of what they do to ensure your company serves customers better.

They can also talk about their challenges and why they love working for your business.

Here’s an employee spotlight by The Swank Company:

In this post, she discusses her job and her favorite aspect of working in the company.

2. Office showcase

Since many people order products online today, it’s possible some customers have never seen your store or office.

An office showcase provides a glimpse into your workspace. If you sell physical products, this showcase shows prospects where they can buy your products.

An office or store showcase can encourage customers to visit your physical location.

Here’s a video by reserved inviting customers to its new store in London:

This provides awareness about the new store and a glimpse of what customers can expect.

3. Production process

Even simple products can have complex production processes that will amaze customers.

A production process behind-the-scenes shows customers how their favorite products are made.

When showing this behind-the-scenes content, you can highlight the most interesting part(s) of your production process rather than the whole process.

Here’s a behind-the-scenes of how a movie is made by StudioBinder, a film management software:

This educates the audience and allows the company to promote its software.

4. Product ideation

When a product wows customers, one of the questions that runs through their minds is, how was this product conceived?

Explaining the ideas behind your product can give it even more meaning.

Customers will see that you’re intentional about different production choices and appreciate your efforts more. Some prospects can even buy because of this.

Create a product ideation behind-the-scenes for iconic or new products to show how much thought you put into them.

Here’s a behind-the-scenes by Patagonia:

The company’s employees explain the inspiration behind products.

5. Day-to-day tasks

Your day-to-day tasks are routine to you but new to your customers.

You can show interesting day-to-day tasks of a department or your production crew. You can also highlight departments people overlook, like legal.

6. A day in life

What does the average day of an employee look like?

Whether your employee works from home or at your physical location, you can show common tasks they perform daily.

When creating this behind-the-scenes content, show the common tasks an employee performs daily towards product development.

Here’s a TikTok post by Emirates featuring Captain Emily:

In this video, she takes us through her first flight as an Airbus A380 captain to her hometown, Sydney.

7. Get ready with me

For companies that work on production lines, they need to change to work attire.

Behind-the-scenes content can take your audience through items of their work clothing and why they’re important during production.

8. New employee

When a new employee joins your company, they raise the mood among your workforce.

You can transfer this good mood to your audience with a behind-the-scenes of their unveiling.

To create this content, introduce the employee and what they’ll do in your business. You can create content asking the employee why they decided to join the company and how they’ll help the company serve customers better.

After signing striker Viktor Gyökeres, Arsenal Football Club interviewed him about joining the club:

In the video, he discussed his decision to join the club and his teammates.

9. Workplace culture

Workplace culture differs across many companies and shows what each company believes about work.

What does your company believe about work and employee relationships?

You can create a video where a few employees talk about the work values and beliefs of your company.

In a YouTube video, Duolingo’s employees talk about life working at the company:

Employees in various departments talk about how they serve customers.

10. Events behind-the-scenes

Businesses often attend events to promote their products, educate the industry, and learn more to improve their own workflows.

You can show your audience a peek of what you do at events.

This shows your company is connected to other professionals in the industry.

You can take team pictures or show a snippet of your talk at an event.

Here’s a post by Carrie Rose, CEO and Founder of Rise at Seven, about the Ahrefs Evolve conference:

In the LinkedIn post, she mentioned her talk and the team members present for the conference.

11. New product tease

You can show some parts of your new product to increase anticipation before its release.

Show parts of the package or a side of the product.

12. Before and after

Since every business creates products to help people solve problems, it’s good to show the before and after of what customers achieve.

This is especially useful for service companies like interior decoration, vehicle customization, painting, etc.

This shows the type of results customers can get.

The Hut Smoothie & Juice Bar uses this in a creative way by showing the before and after of their location in Toronto.

This creates awareness for potential customers.

13. Meet the team

Many teams work together to create products.

You can show the team behind your product to give them credit.

To create this content, interview employees from a department or the team working on a product.

For example, SCS Software showed off the team that developed the map extension for American Truck Simulator:

The linked page gives more details about each team member.

14. Holiday routines

This content shows the things employees do during holidays.

With this type of content, you can show the fun side of your company.

You can create this content when employees resume work. They’re refreshed and now ready to serve customers.

15. Content behind-the-scenes

Most companies now produce content on social media to reach their ideal audience.

What’s your content ideation and creation process?

You can do a behind-the-scenes look at how you create some of your content.

Here’s a behind-the-scenes content by Jessalyn Ornelas:

In this video, she explains how they create content for various clients.

Conclusion

When next you run a behind-the-scenes campaign, use one of these ideas as inspiration.

If you’re looking for more ways to engage your social media audience, check out social content formats to increase engagement. 

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