For every business, including yours, reaching their ideal audience is vital.
And you’re ready to pay a lot to reach people who are likely to follow your brand and buy your products or services.
But what if you can achieve these results without paying?
This is the benefit you get from showing up on the Instagram Explore page.
Through its algorithm, Instagram identifies users’ interests and then recommend posts they might like on the Explore feed.
One major point to note here is that the accounts recommended are the ones a user is yet to follow.
In most cases, a user can find interesting content and in turn, follow these accounts to see their future posts. This is a big opportunity to reach Instagram users who are likely interested in your business but are not yet following your page.
However, showing up on the Instagram Explore page is no easy task. Instagram considers millions of accounts before deciding on the best accounts to show to a particular user.
How can you improve your chances of showing up on the Instagram Explore page?
Fortunately, I’ve written a guest post for the Hopper HQ blog where you can find important details about how to get on the Instagram Explore page.
In the blog post, you’ll find pieces of information such as:
- Why your business should get on the Instagram Explore page
- How the Instagram Explore page algorithm works
- 10 tactics to improve your chances of showing up on the Explore page
Here’s the link to read the full post:
How Do You Get On The Instagram Explore Page?
Apart from this post, I’ve written many guest posts about digital marketing for reputable blogs. You can check them out on the Portfolio page on this blog.
Stay tuned as I’ll be bringing you more digital marketing content soon.
