How to Find And Hire The Freelance Marketing Writer of Your Dreams

Who is the freelance marketing writer of your dreams?

I imagine this will be a writer that deeply understands marketing, can create detailed outlines for written content, and write content that moves your audience to action.

In addition, this writer understands content strategy, content clusters, and how each piece of content fits into your content marketing strategy. They can even advise you on critical content tactics to improve your results.

With such a writer, you can finally erase your worries about creating branded content for your audience.

But here’s the bad news:

This writer is difficult to find. And when you find them, they can be overbooked or really expensive.

How can you navigate the thousands of marketing writers online to find a few that fit your business? With a little more work, you can discover a few freelance marketing writers who suit your budget.

Let’s go into the full details.

1. Visit marketing websites that produce high-quality content

Think about it, some marketing websites produce content that just hooks your attention. When you visit these websites, their pages connect with you through clear messages.

These are the places to start your writer search. Off the top of my head, some top sites I’ve visited in the marketing niche are:

• HubSpot
• Search Engine Journal
• Content Marketing Institute
• Copyblogger
• Moz
• SEMrush
• Get Response
• MarketingProfs
• Unbounce
• Jeff Bullas
• Smart Blogger

Most of these websites feature exceptional writers who know how to carry their audiences along while passing across their messages. So, when you read content that resonates with you, check the writer’s profile or bio.

This profile (or bio) will contain details about the writer and a link to their website. For example, this is Aja Frost’s profile on HubSpot:

Here, you can see her website address, social media page links, and the posts she wrote for HubSpot. Before leaving this page, you can read a few of her articles to see if they fit your brand style.

After reading about writers that interest you, create a shortlist. Keep this shortlist for the next step.

2. Visit freelance writer directories

If you don’t find enough writers on marketing websites, another option is freelance writer directories. Freelance writer directories provide a list of freelance writers for various niches.

The beauty of this is that these writers are available for hire. Better still, some directories group writers according to their writing niches.

Here are a few writer directories you can check out:

All Freelance Writing

All Things Freelance Writing

AWAI directory

Peak Freelance

Writerfolio

Best Writing

Writer.me

On these directories, you’ll find enough freelance marketing writers even if you want to hire 5. Some writers also specialize in sub-niches if you want to focus on a particular aspect of marketing.

If you’ve gone through these two steps, you should have a shortlist of writers you want to reach out to.

But before reaching out to them, you should get more information about the writers. This will help you screen out some writers and save time.

3. Visit a freelance marketing writer’s website

I believe a serious marketing writer should have a personal website or blog. So, most writers link to their blogs on directory pages or marketing websites.

Why should you visit a freelance marketing writer’s blog?

First, you can see more of their work on their blog. As a result, it becomes easier to analyze a writer’s style and its compatibility with your business.

Another information you’ll find is a writer’s availability. Some good writers on your list may be so swamped with work that they can’t take new clients.

Then, there’s information about a writer’s current and past clients. Many will even feature testimonials to show you results they’ve achieved in the past.

Beyond these, some writers put their rates on their service pages. In this case, before contacting the writer, you already know how much their services will cost.

As an example, this part of Marijana Kay’s website is a section you can expect on a writer’s website:

Lastly, you can fill a form or book a call to discuss your needs with the writer.

After visiting a freelance marketing writer’s blog, you should have enough information to know if they’re a right fit for your business or marketing agency.

4. Use freelance job boards

A lot of writers visit freelance job boards to look for jobs. It makes sense to reach them where you can find them. 

After registering on a job board, you can post your job offer with the description of what you expect from the writer. Generally, your job offer should include details such as:

• Your preferred writing style
• Marketing blogs you love
• Your budget and rates (where necessary)
• Number of words you expect monthly
• Minimum number of years of experience by the writer

Doing this will discourage applications that are a bad fit for the job. It’s important to add all the necessary information to your job offer to reduce the number of applicants you’ll deal with.

Here are a few freelance job boards to find writers:

• Upwork
• Fiverr
• Freelancer.com
• Problogger job board

Personally, I’ve used only the Problogger job board extensively to find writing jobs. Based on my experience, I think you’ll find many good marketing writers on the Problogger job board.

But to post a job on a platform like Problogger, you have to pay. 

During application, you should ask for work samples and use paid tests to screen writers before hiring them. Using freelance job boards can save time if you need a marketing writer quickly.

5. Reach out to a prospective freelance writer

After going through the previous steps, you should now have a shortlist with only good-fit marketing writers. The next step is to reach out to them.

Many freelancers have a contact form or calendar to book a call. If you’re filling a form, you should use your business email, provide information about your business and expectations.

This information will help the writer do their research about your business or marketing agency to see if you’re a right fit for each other.

After this stage, you can set up a call for further discussion. During this call, you can discuss your marketing strategy, how the writer will help your business, how much work they can do, number of edits, and communication medium.

If there are no testimonials on the writer’s site, you can ask for them during the call. Alternatively, you can ask for previous clients to get more information about the writer’s work.

After a successful discussion, you’re close to hiring your dream freelance marketing writer.

6. Discuss payment for writing work

Payment is a critical aspect of hiring a freelance marketing writer. In fact, money can be the only reason you’ll fail to reach an agreement with a writer.

Another thing to keep in mind is that great writers charge more than average writers. So, if you want a writer who can turn readers into customers, prepare to pay a premium.

Now, consider a ClearVoice survey of how much freelancers charge per word depending on their experience level. It’s no surprise that professional and expert writers usually charge $0.5 per word and above.

Of course, some marketers think this is too expensive. But if you see content marketing as an investment that can bring in tens of thousands of dollars in years to come, the cost of writing becomes a good deal.

In most cases, writers charge based on:

• The number of words
• Type of project
• Number of hours to complete the job

Whatever the charging method, most writers are open to negotiation. So, you can find a sweet spot for your business in terms of pricing.

In addition, you have to discuss the payment platform. Some common payment platforms today are:

• PayPal
• Bank transfer
• Wise
• Payoneer
• Skrill

PayPal is the most popular option for most people. Unless the writer stays in some African and Asian countries where PayPal is unavailable. Then, you can use alternative payment options.

7. Order a paid test article

If you still need more convincing about a marketing writer, you can order a paid test article. Although some busy writers don’t do test articles, many will happily agree.

With a test article, you can provide a topic that helps you test various aspects of the writer’s skills. 

Once you have this article, you can assess the content flow, message, research, and other important elements you value.

After doing this, you can decide whether to hire the writer or not. If a freelance marketing writer has impressed you, then the next thing is to offer them a writing contract.

Conclusion

Congratulations! You’ve just gotten yourself a brand-new freelance marketing writer. While there are many freelance writers online, it’s difficult to find one that fits your business.

That’s why you need to take your time to find a marketing writer that can help connect with your audience and sell more. Read through the steps and follow them to find your freelance marketing writer.

When you find such a writer, treasure them and give them the best support possible to provide valuable content for your audience.

Are you looking for a freelance marketing writer that can get your message across to your audience?

Then look no further. I’ve been helping businesses reach their ideal audience for over 4 years. Reach out to me to discuss your content needs.