You’ve spent thousands of hours developing a product you believe users will love.
You’re confident users will send love letters your way, to appreciate your genius in building this product. Thank you, Milord, for blessing us mere mortals with this magnificent offering.
But there’s a problem.
Right now, these future users don’t even know your product exists.
It doesn’t cross their mind when they have a pressing problem your product can solve.
This is where a competent SaaS content writer comes in.
They can explore your product and create content that promotes its use cases.
They can increase your reach and drive thousands of people to your website.
Who is this SaaS writer?
In this guide, I’ll list top SaaS content writers for your product, explain who a SaaS content writer is, and discuss factors to consider when hiring one.
Let’s dive in.
Top freelance SaaS content writers
There are thousands of SaaS content writers online, so this is not an exhaustive list. This list contains 11 experienced writers who will likely create the best and most strategic content possible for your ideal audience.
Please note that this is not a ranking list. So, any writer on this list can help you achieve your content and product goals.
1. Samuel Olumide
Apart from running this blog, I write SaaS content for businesses looking to get more leads and sales.
As a student, I started content writing 10 years ago when I created a tech blog and wrote short stories.
The rage at the time was driving traffic to a blog and making “loads” of money through Google ads. The ultimate dream was becoming an internet sensation.
Today, I write content for SaaS companies that want to get their great product into the hands of ideal users.
I satisfy readers by creating engaging and actionable content to solve their problems. And beyond that, I optimize content to rank on Google’s first page for my clients’ target keywords.
I’ve written for SaaS websites like Get Response, Hopper HQ, and SweepWidget. I’ve also featured on marketing websites like Jeff Bullas and Einstein Marketer.
LinkedIn profile: Samuel Olumide
2. Kaleigh Moore
Kaleigh Moore writes blog content for ecommerce platforms and SaaS tools that integrate with them.
She started freelance writing full-time in 2013 after gaining valuable experience running her own ecommerce business.
She ran an Etsy store selling jewelry for 5 years. During this period, she marketed the business through a Tumblr blog and social media.
Beyond freelance writing, Kaleigh is a writing coach and content marketing consultant.
She has written for SaaS websites like Shopify, Stripe, Kissmetrics, and SumoMe.
LinkedIn profile: Kaleigh Moore
3. Elise Dopson
Elise Dopson is a freelance writer for B2B commerce and martech companies. She started writing at 13.
Then soon after, she got a job with a marketing agency. Armed with the experience of working with clients at an agency, she launched into freelance writing.
Today, she interacts with marketing experts to create journalistic content.
She has written for SaaS websites like HubSpot, Shopify, CoSchedule, and Close.
LinkedIn profile: Elise Dopson
4. Ashley R. Cummings
With more than 10 years of freelance writing experience, Ashley has written for some of the biggest SaaS companies on the internet.
She’s an advocate of telling stories to engage your unique audience.
Ashley started freelance writing in 2011 after working as a corporate trainer and a Russian instructor at a university.
She has written for SaaS websites like Salesforce, Shopify, Clearscope, and HostGator.
LinkedIn profile: Ashley (R) Cummings
5. Chima Mmeje
Chima writes engaging SEO content for SaaS brands. She’s a believer in creating conversational content that humans enjoy reading.
She started content writing in 2017 and wrote 100K words monthly for a UK content mill.
Two years later, she niched down into SEO writing due to her experience and the opportunity to test different strategies.
She has written for SaaS websites like HubSpot, Semrush, Moz, and Wix.
LinkedIn profile: Chima Mmeje
6. Bill Widmer
As an entrepreneur and SEO expert, Bill Widmer exploits the power of content to help businesses grow.
In 2013, Bill quit his job at Starbucks and started his first business – selling promotional products. Today, he has a freelance writing and SEO services business as well as a travel site.
Bill believes that only those who make the world a better place are given a better place in the world.
He has written for SaaS websites like Sumo, Oberlo, Mailshake, and Monday.com.
LinkedIn profile: Bill Widmer
7. Lizzie Davey
Lizzie Davey is a content writer and strategist for SaaS, marketing, and ecommerce companies.
With more than 10 years of freelance writing experience, she has created many high-ranking pages for her clients.
Lizzie, an identical twin, loves creating conversational and actionable content to satisfy audiences.
She has written for SaaS websites like Zapier, CoSchedule, Sendible, and Sprout Social.
LinkedIn profile: Lizzie Davey
8. Victor Ijidola
Victor Ijidola, founder of Premium Content Shop, is an expert SaaS and B2B content marketing consultant.
Besides writing for clients, Victor shares many practical SaaS content marketing tips on his LinkedIn account.
He has written for SaaS websites like Close, Moz, Keyhole, and GetResponse.
LinkedIn profile: Victor Ijidola
9. Marijana Kay
Marijana Kay is a freelance writer for SaaS and marketing brands. She creates content that ranks high on search engines and helps her clients achieve their goals.
Marijana comes from a journalism background and got on the freelance writing path in 2015.
Apart from writing, she attends events and conferences to meet other writers and marketers. She’s a part of Learn Inbound, a Dublin-based event and training provider.
Marijana has written for SaaS websites such as Pipedrive, Zapier, Wave.video, and Recart.
LinkedIn profile: Marijana Kostelac
10. Rochi Zalani
Rochi Zalani is a freelance writer for B2B SaaS companies in ecommerce, productivity, HR, and marketing. She helps these companies grow through long-form content.
She started the writing craft at 10 when she wrote her first poem. After graduating with a degree in psychology in 2020, she rekindled her love for writing while working as a customer success rep for a SaaS startup.
She has written for SaaS websites like Zapier, CoSchedule, Buffer, and Modash.
LinkedIn profile: Rochi Zalani
11. Kat Ambrose
As a B2B SaaS copywriter, Kat Ambrose writes words that help companies sell more. In addition to that, she writes long-form content for ecommerce and SaaS companies.
Kat had prior experience producing content at an ad agency before becoming a full-time freelance writer in 2018.
She has written for SaaS websites like RingCentral, PowerReviews, and Klevu.
LinkedIn profile: Kat Gaddy
Who is a SaaS content writer?
A SaaS content writer is a writer who writes for software-as-a-service (SaaS) platforms. They explore SaaS products, and create content to answer questions customers and prospects may ask at various stages of the sales funnel.
An effective SaaS content writer must be able to:
- Explore SaaS products and pinpoint features users will use most.
- Understand (or research) use cases for different buyer personas.
- Translate features into direct benefits for users.
- Break down a complicated product in a way non-technical users can understand.
- Create engaging content about “boring” products.
A SaaS content writer is an important part of a SaaS content strategy.
If you already have a spelled-out content strategy, you can provide information about your topics and let your writer tackle the content writing part.
If you have a weak (or no) content strategy, you can ask your SaaS content writer for input. Due to experience, most of us have a good idea about content strategy.
Since strategic content can literally help you achieve your product goals, you need to hire a SaaS content writer carefully.
Factors to consider when hiring a SaaS content writer
Just like a popular quote by Albert Einstein, “Everybody is a genius. But if you judge a fish by its ability to climb trees, it will live its whole life believing that it is stupid.”
In other words, not every great writer will work for your business.
Before hiring a SaaS content writer, you need to understand your business’s current situation and needs.
Here are 6 factors to keep in mind to hire the best SaaS content writer for your business:
Know what you want
You’ll probably find hundreds of excellent SaaS writers if you commit the time to research. Sadly, despite their excellence, they won’t all work for your business.
Hiring a SaaS content writer starts with defining your ideal writer.
Some elements to keep in mind about your ideal writer include:
- The type of content you need
- Minimum writing quality you need
- The number of words you need monthly
- Writing voice you prefer
- The range of writing rates you can afford
You can use these elements to have a picture of who your ideal writer is. You can even add more elements according to your unique needs.
Doing this will help you screen writers effectively and increase the chances of hiring the right writers.
Define your content goals
Your content goals will influence most of the activities in your SaaS content strategy.
Including the type of writer to hire to achieve those goals.
In fact, most competent writers will ask you for your content goals before taking on your work.
Content goals set a direction for the content pieces a writer writes for your business.
You can also easily judge how effective a SaaS writer has been for your business.
When setting content goals, you can use the SMART framework as a guide. This means your goal should be:
- Specific
- Measurable
- Achievable
- Relevant
- Time-bound
Define your content goals so that you can give your writer – and content – better opportunities to succeed.
Define SaaS content writer’s role
What will your writer’s responsibility be for your business?
In most cases, your SaaS writer can be:
- A content writer
- A content strategist (if needed)
If you have a content marketing team that takes care of other aspects of your content strategy, a writer can come in to write about researched topics.
Otherwise, you can get an experienced writer to work as a strategist.
In this case, they’ll research to find:
- Top keyword opportunities
- Bottom of the funnel (or money) keywords
- Content lying on Google’s second page that can be bumped to the first page
- Poor content pages that can be refreshed
- Content topics for different stages of the sales funnel
Knowing the role you want a SaaS content writer to fit in is important before hiring them.
Writer’s skill level
Some writers just have the ability to make words sing melodies on a page.
They seem to always find the right words that keep their audience thirsty for more. These are the writers everybody wants.
But you don’t need the world’s best writer to achieve your content goals.
Most times, you just need a competent writer who can study your SaaS product and find creative ways to market it through content. So, having a minimum standard will guide your choice.
Since writing is an art, finding objective criteria to judge it is a fool’s errand. But then, you can go through their work samples and ask critical questions like:
- Do they explain relevant ideas about topics on their content pages?
- Do they exhaust most questions a reader will have about the topic?
- Is their content actionable for readers?
- How do they include SaaS products in their content?
- Do their content pages meet search intent?
- Do they use internal links and link to reputable websites?
- Do they format their content for easy reading?
- Do they have work samples with similar voice to your brand’s?
- Can you publish their work on your company blog?
You can use these questions as a guide to determine a writer’s skill level and suitability to your needs.
You should also check out their SaaS content writing services to know the type of work they can do for you.
Past reviews (or testimonials)
The past is the best predictor of the future.
If a writer has satisfied SaaS businesses like yours in the past, chances are they can do it again.
In reviews, past clients talk about their experience working with a writer.
You can go through a writer’s past reviews to learn a thing or two about their work.
For example, you can learn things such as:
- Their willingness to take feedback
- Ability to meet deadlines
- Ability to follow instructions
- Ability to get results through content
In a nutshell, reviews can show you what to expect when you hire a particular SaaS content writer.
Of course, having no reviews shouldn’t be a deal breaker.
After all, writers only have reviews because some people took a chance on them when they had no reviews.
So, if you like a writer’s content, that should weigh more in your decisions than reviews.
Overall, look out for reviews. But it should only be part of the decision process rather than being the top priority.
Your budget (& their rates)
I like Rolls Royce Phantom. I think it’s a wonderful sedan for a joyful ride.
But I don’t own one because it’s above my pay grade.
The same applies to hiring a writer.
While most competent SaaS content writers will charge you good money, some are too expensive for your budget.
How will you know this?
- Note the average number of content pieces you want per month.
- Inquire about a writer’s charge for a single piece.
- Multiply the value of both figures.
From this simple calculation, you can see if a writer fits your budget. And then, you can engage them or find someone else.
Did I say you’ll find great content cheap?
No.
You need to invest good money (think hundreds to thousands of dollars) monthly to get great content that produces results.
But you can get great content even as a small business (think getting Tesla instead of Rolls Royce).
Conclusion
A competent SaaS content writer can help get your product message to users who desperately need it.
So, hiring one is an investment that can pay many times over in terms of more brand awareness, leads, and customers.
Are you looking for a competent SaaS content writer to promote your product?
I help SaaS companies tell powerful stories that bring in valuable readers and convert them into customers.
If you want me to write about your product, you can reach out to discuss your content needs. Or check out my writing services to see what I can do for your business.
