X (Twitter) Post Ideas: 25+ Tweet Ideas to Conquer Creative Block

People publish a lot of tweets on Twitter. Like 500 million tweets every day.

In fact, of all the social media networks I use, people publish most often on Twitter.

This leads to an unwanted result: you can quickly exhaust what to tweet.

But don’t worry, I’ve compiled a list of Twitter post ideas to bail you out.

You’ll find tweet ideas to keep your Twitter account running every day. But beyond that, you can introduce variety into your tweets so that your audience actually looks forward to them.

Sounds good? Let’s jump into the list.

X (Twitter) post ideas

1. Share practical hacks

If you have a job, you can educate people about some topics.

What do you do at work from Monday to Friday? What lessons have you learned over the years?

You can uncover many useful tips for your audience.

Sharing practical hacks on Twitter lets you educate your audience. Apart from that, these helpful tweets position you as an expert in your industry.

What tips will help your audience most?

• Tips to execute common tasks more effectively
• Tips to overcome common problems
• Advanced hacks for experts

Here’s a tip by Beth Frates, a medical doctor, about negative self-talk:

No matter your job, you can always share valuable knowledge with your audience.

2. Share a personal experience

Your experiences are unique to you alone. And that’s why they’re so powerful.

Sharing experiences pulls people closer into your space and helps them connect with you. Then, you can deliver useful insights to your audience.

The best time to collate your personal experiences is before you need to publish them. So, you can write (or type) an experience in your note once it drops in your mind.

Another option is to use a social media management tool to schedule the post. For example, you can create a post about your experience and schedule it to publish in an empty slot next week.

Remember that your experience can be both positive and negative. I’d say sharing negative experiences can make you more human if you’re an expert.

Here’s an example from Lily Ray sharing what she found about Google Core update:

Your personal experience is one of the best ways to stand out and look original on Twitter.

3. Collaborate with influencers

Some influencers currently reach your ideal prospects and buyers.

Collaborating with these influencers can expose your brand to more ideal buyers.

How do you collaborate with influencers?

The first step is to find the right influencers for your brand. These are people who work in or create content about your industry.

Once you find them, explore influencer collaboration ideas that can deliver the best results based on your goals.

These include:

• Sponsored posts
• Product review
• Brand ambassador program
• Twitter account takeover

The content from the collaboration can live on your account and the influencer’s.

Here’s a collaboration between Samsung’s and Flipkart’s CEOs:

This collaboration shows Galaxy AI in practice, and it’s relevant since Flipkart is one of the biggest e-commerce companies in India.

Collaboration with influencers can help you take advantage of their reputation. 

4. Host a question and answer (Q & A) session (or Ask Me Anything)

A question and answer session involves your audience asking questions and you answering them.

This is an effective tweet idea if you’re an influencer or have a superstar CEO.

A Q&A session can help you answer your audience’s pressing questions and boost engagement on your account.

To run a Q&A session, you have to determine the topic your audience will ask questions about. Of course, the questions can span multiple topics if you prefer that. 

It’s also best to specify a hashtag for your session so that you can easily track the questions.

After deciding on this, start promoting your Q&A session ahead of the event. This will create awareness and attract more people to your session.

Here’s an example from Masa, a decentralized AI data and LLM network:

A question-and-answer session is a way to form a tighter connection with your audience.

5. Share curated content

If you need to publish a lot of content on Twitter, it’s impossible to create all of them unless you have a big budget.

This is where curated content can come to the rescue.

With social media content curation, you’ll get valuable content from external sources. Sharing these content pieces lets you provide value to your audience.

To share curated content, you have to collect quality content sources.

You can also use Sendible, a tool with strong content curation, to save your RSS feeds and find content across the web. Beyond that, Sendible can schedule the content to your Twitter account. 

Once you collate the best content sources, check them out regularly for valuable content. Then, share the pieces you love on your Twitter account.

Here’s Aleyda Solis, an SEO consultant, sharing a content piece by Gisele Navarro:

This provides valuable information to her audience and strengthens her connection with the content creator.

Sharing curated content can provide valuable information and put you in the good books of content creators in your industry.

6. Jump on trends

Trends happen every week.

Jumping on these trends means exploiting a topic that’s already popular with your audience.

That said, you should look before you jump on a trend flooding your Twitter timeline.

The trend has to be relevant to your business and audience. And when you create posts, find a way to connect the trend to your business.

Here’s an example from Be A Man:

This keyed into a popular trend.

Find trends and find ways to connect them to your brand.

7. Celebrate holidays

Your audience cherishes important holidays. And when you celebrate these holidays, you’ll occupy a special place in their heart.

The first step to take is to find all the important holidays. 

A social media management tool like Vista Social lets you find these holidays. What I like about it is that you can find holidays across various countries and religions.

So, if your audience lives predominantly in a country, you can find their most important holidays.

Once you find these holidays, create posts about them. But if you know nothing about a holiday, AI caption generators can help out with good captions.

Here’s Huawei celebrating Christmas by telling a story about the power of connections:

Celebrating holidays helps you connect better with your audience.

8. Create a Twitter poll

Which pet do you prefer? A dog or a cat?

This is one of the many questions you can use for a Twitter poll.

A Twitter poll is a fun way to engage your audience, as everyone gets to pick a side. Even more, it’s a way to gather information about what your audience likes.

Creating a poll is simple. Click on the post creation button and select the button list icon.

From here, enter the details of your poll and publish it.

To create the best polls, find questions most relevant to your audience and business.

Polls attract engagement and deliver valuable information.

9. Run contests and giveaways

Up till tomorrow, nobody hates gifts. And you’ll get even more excited if you beat other people to the gift.

This is why contests and giveaways work like a treat.

With them, you’ll give one (or more) of your followers a gift for doing some tasks.

Running a giveaway can help your business increase brand awareness, boost website traffic, and generate leads.

Some steps to create a successful giveaway include:

• Using the right gift (preferably your product)
• Setting entry requirements according to your goals
• Using the right giveaway tool
• Promoting your giveaway
• Picking a winner(s)

Here’s a Twitter giveaway by Hisense UK:

Running giveaways is a great way to engage your followers and achieve other goals.

10. Feature user-generated content (UGC)

User-generated content (UGC) exploits a simple yet effective concept: people look onto others to make buying decisions.

On Twitter, user-generated content are tweets created by your customers. These tweets will mention the positive results your customers achieve through your product.

The main benefit of UGC is that it can better convince prospects to try your product.

To find UGC to retweet on your account, dive into your mentions. Many customers who create content about your product will also tag your Twitter account.

But to collect user-generated content more effectively, specify a branded hashtag that customers can use.

This way, you can organize UGC from your customers. 

GoPro regularly publishes content created by its customers:

Publishing UGC is a great way to use your customers’ content to promote your product.

11. Create product tutorials

Beyond finding new customers, you need to retain the ones you already have.

And one of the best ways to retain customers is to help them find more uses for your product.

Product tutorials explain how customers can execute tasks with your product.

Which tasks should you create tutorials for?

First, look toward the most popular use cases for your product. Chances are these use cases give customers the best value.

Second, look into tasks that customers usually have issues with. You can ask your customer support reps for the tasks that come up most in complaints.

Once you have a list of the tasks, you can create tutorials to assist customers.

Here’s Owen Fern, a feature animator, sharing a tutorial on X (Twitter):

Tutorials help your customers get more value from your products.

12. Share product feature highlights

This tweet idea is a bit different from the previous one.

With product feature highlights, you’ll pick a specific feature and provide more information about it.

By doing this, you can encourage customers to use the features to obtain the benefits.

Sharing feature highlights is simple. 

All you have to do is list all your product features. Then, explain their functions and the benefits they deliver to users.

Now, you can highlight a feature every 3 weeks or an interval that works for you.

Tim Soulo, CMO at Ahrefs, regularly highlights Ahrefs features and how users can use them.

Sharing product feature highlights can help customers get the best value from your product. Also, prospects can see the benefits of using it. 

13. Share testimonials/reviews

Testimonials explain the positive results your customers achieve with your product.

When you share testimonials, you can compel people who want similar results to try your product.

Before you share testimonials, you have to collect them from customers.

Usually, to collect testimonials, you can ask customers to review your product a few weeks after buying it. Many businesses use emails to send these requests.

Some tools even help you to collect video testimonials.

Once you have these testimonials, you can share one every few weeks to show that customers achieve results with your product.

Here’s a testimonial from AztecLink:

Testimonials are a great way to convince prospects to try your products.

14. Share a blog post

If you run a blog, you can share your blog posts on Twitter.

Doing this means you engage your Twitter audience and, at the same time, promote your blog post.

You can create a queue of blog posts to share in your social media management tool.

This lets you share a single blog post a few times to reach more followers.

SparkToro, an audience research company, regularly shares posts from its blog on Twitter:

Sharing blog posts can drive more website traffic for your business.

15. Share lessons from an insightful blog post

Apart from just sharing a blog post link, you can share lessons from it.

And if you dive into any quality blog post, you’ll find at least 5 lessons. That means 5 tweets.

By the time you do this for 10 blog posts, you’ll have more than 50 tweets in your publishing queue.

To do this, read blog posts and draw lessons from them. Even if you feel lazy, you can lift direct quotes from the blog post.

Here’s Glenn Gabe, an SEO consultant, sharing quotes and information from a blog post:

Sharing lessons from blog posts can increase your authority and keep followers on your page.

16. Ask your audience a question

Imagine this. You currently face a situation with no easy answers. What would your audience do in the same situation?

Asking your audience questions helps to engage and connect better with them. When people answer your questions (that is, put in an effort), they’ll build more affinity with your brand.

Some questions you can ask include:

• How they’ll approach a situation you currently face
• How they use your product
• Common hacks they use to get more value from your product
• What they think about a controversial issue in your industry
• What they think about a trend

Here’s Starbe Wahoo, an artist, using a question to engage his audience:

Asking questions is a way to engage your audience and give them a place to voice their opinions.

17. Share how you give back to the society

After making loads of profits, how do you contribute to the society?

Many customers expect that businesses should give back to the society in which they thrive.

By doing this, you can position your business as a responsible company. Likewise, this can encourage other people to contribute to their society.

Some ways you can give back to the society include:

• Giving to charities
• Planting trees
• Providing discounts to students and non-profits

When you do this, you can share it with your audience.

Here’s Glandore, a coworking space company, stating its commitment to using renewable energy:

Sharing how you give back or encouraging your customers to join the effort can do a lot of good.

18. Share throwbacks

Everyone likes to reminisce.

They cherish the thoughts of where they were a few years ago. So, sharing throwbacks can be a way to show your audience the incredible progress your business has made over the years.

Throwbacks can also be a way to engage your customers. But beyond that, they’ll appreciate the amount of effort to build your company.

Throwbacks can include improvements in your products, getting more customers onboard, and other milestones.

To create a throwback tweet, dig into your past. Think about:

• The struggles you had with your product
• Your small office space
• Your few employees
• Low customer numbers
• Risk of bankruptcy
• A past fun memory

From these ideas, you’ll have enough content to share with your audience.

Here’s Australian Open throwing back to the blockbuster final match between Roger Federer and Rafael Nadal in 2014:

This is a match that most tennis fans remember for its toughness.

Throwbacks can dig up different types of memories and emotions in your audience.

19. Have a controversial take

Controversies attract engagement like magnets attract iron filings.

That’s because people easily get emotional about controversial issues.

To use this Twitter post idea, list issues that divide even experts in your industry. Then, select the ones that you have strong opinions about.

Your opinions should be based on experience and discussion with other experts.

You can then share them. But let me warn you, expect some missiles towards you.

Here’s Dan Go, a high-performance coach, sharing an unpopular opinion about aging:

Controversial takes attract a lot of engagement because they can make the blood boil.

20. Retweet insightful tweets

This is probably the easiest Twitter post idea.

When you scroll on your Twitter timeline, you’ll often find tweets your audience should see.

Retweeting these tweets delivers valuable information to your audience.

However, you need to be strategic about what you retweet if you run a business account. This means you should only retweet content relevant to your industry and audience.

AJ Ghergich, an SEO, retweets many valuable tweets about SEO on his Twitter account:

Doing this delivers valuable information and helps feed his audience with content.

When you find valuable content on your timeline, retweet to give it more reach. 

21. Post about product promotions

Whether you’re running a discount or throwing a gift on top of purchases, product promotions can encourage many people to reach for their credit cards.

When you run a product promotion, you want to attract as many people as possible to the offer.

This is why you should tweet about it.

Product promotions can be because of Black Friday, holidays, or other reasons.

The best way to build anticipation for your promotion is to tweet about it before it begins. Then, during the promotions, you can remind your audience.

Here’s Ironbone Knives sharing promotional offers for its knives:

Take advantage of sharing promotional offers to boost sales.

22. Share inspirational quotes

Who doesn’t need a bout of inspiration from time to time?

Inspirational quotes can provide insights about life and your industry. And a single quote on your Twitter account can make a follower’s day.

You can share inspirational quotes from:

• Popular historical figures
• Influencers
• Industry experts
• Employees
• Customers

Here’s a tweet by Eric Schiffer quoting Charlie Munger:

Quotes can be a great way to inspire your audience and deliver important lessons.

23. Publish product teasers

The best time to start promoting a new product is before it becomes available to buyers.

This is where product teasers come in.

Product teasers build excitement about your product so buyers are ready to buy it before it goes on sale.

Why should buyers be excited about your new product? What unique problem does it solve? What features would buyers love?

Answering these questions will provide enough content for your product teaser. Ensure you add images or videos to make the product more memorable to buyers.

Here’s Rand Fishkin showing some applications of SparkToro V2 through a Twitter video:

With product teasers, you can give buyers more reasons to buy.

24. Share behind-the-scenes

Many customers use your product to solve important problems every day. 

But what goes on behind the scenes to deliver great products to your customers?

Behind-the-scenes posts provide a glimpse into what makes your company tick. Not just that, it can attract more love for your product when people see some of your daily processes.

Behind-the-scenes posts can be about:

• Manufacturing processes
• Production challenges
• Employees’ daily work lives
• What an employee at a specific job role does

Here’s a behind-the-scenes video by Hannes Hummel, a designer:

Behind-the-scene content lets people into your processes.

25. Share a business milestone

You celebrate business milestones with employees. But why not share with customers?

If a customer loves your product, then they’ll feel validated that other 99,999 people also use it or the product won an award.

Apart from current customers feeling good about their choices, milestones are social proof that can convince more people to try your product.

What milestones can you share with your audience?

• Customer base
• Awards
• Merger or acquisition
• New funding round

Here’s SpaceX sharing its milestone of reaching 1 million Starlink subscribers:

By sharing milestones, you can key into social proof to attract more customers.

26. Feature employees

Employees are an important cog in your business. They market your product and help to retain customers.

When you feature employees on your Twitter page, you share the spotlight with them. This can help build affinity with your customers since many of them are employees too.

Some reasons to feature employees include:

• Celebrating their birthdays
• Winning an award
• Spending a number of years in the business
• Appreciating their work

Here’s Minnesota State Athletics featuring one of its employees who won an award:

Featuring employees on your X (Twitter) page will make customers appreciate your business more.

Conclusion

If you want to engage your audience and attract more followers, you need to publish a lot of tweets. And you need to implement a heavy dose of variety to keep your audience salivating.

These are over 25 Twitter post ideas to keep your Twitter account running all year.

Of course, some ideas can work weekly while others will work monthly. You have to use each idea based on your discretion and audience needs.

Bookmark this page so that you can always come back to it when you get stuck on your way to creating an exciting tweet.