Are you looking to increase audience engagement on Facebook?
Or you want to acquire more customers?
One of the best ways to achieve these objectives is to run Facebook giveaways.
In a moment, I’ll take you through the 7 best Facebook giveaway tools to run effective giveaways.
Put simply, giveaways have become popular over the years.
And that’s because of the benefits stated earlier.
That said, one of the most critical determinants of a successful giveaway is the tool you use.
If you’re planning to run a Facebook giveaway today, which tool will provide the best chance of success?
You’ll find 7 efficient tools in this post. For reference, you can see our list of the best Instagram giveaway tools if you’re thinking of using that platform too.
Without further ado, let’s see the 7 best Facebook giveaway tools for 2024.
1. SweepWidget
Among the numerous giveaways on SweepWidget, Facebook is one of the most prominent options.
So, you can run a giveaway exclusively on Facebook or combine it with other social media networks. Giveaway entry options on Facebook include:
- Visit page
- Visit post
- Like page
- Visit group
For targeted giveaway campaigns, you can specify the country where the giveaway will appear. Likewise, if participants are non-English speakers, you can select a preferred language among the 103 languages available.
One issue every giveaway can encounter is participants trying to gain an unfair advantage through illegal entries. You can prevent this by allowing a single entry from an IP address.
Also, there’s an auto generate rule option that makes it easy to create your contest rules. During your setup, there are design tools to make contest pages beautiful and attractive to participants. Here, you can upload prize image, change the background, fonts, colors, and others.
Furthermore, features such as instant coupons, leaderboard, and milestones make your giveaway even more interesting.
When you’re through with the setup, you can host giveaway pages on SweepWidget or your website. And if your website uses WordPress, SweepWidget’s WordPress plugin makes it easy to embed giveaways on any website page.
During your giveaway campaign, you can easily track all your entries in one place. On this page, you can pick a random winner, disqualify participants, and view participants’ contact details.
Lastly, some of your campaigns involve capturing prospects’ details, such as emails. SweepWidget makes lead processing more effective with its integrations with email marketing tools.
To learn more about this tool, check out this detailed SweepWidget review I wrote.
Summary
- Has many Facebook entry options
- Has fraud detection feature
- Specify country for participants
- Select out of over 100 languages
- Has instant coupon, leaderboard, and milestones
- Has a WordPress plugin
- Integrates with marketing tools
- Has a free plan
Sweepwidget pros
- Easy to use
- Generous free plan
- Over 30 social platforms supported
- Unlimited campaigns
- Unlimited user entries
- Over 90 entry methods
- Excellent customer service
Sweepwidget con
- Sweepwidget branding on the low-tier plans
2. Shortstack
While Shortstack is a popular giveaway tool, one of its most popular features is running Facebook giveaways. Going through the tool, you’ll find many options to exploit.
Shortstack allows you to run contests such as like to enter, comment to win, and more. You also have the ability to pick a winner randomly for these giveaways.
Another feature you’ll find interesting is that you can publish your giveaway as a Facebook app. To create your giveaways on Shortstack, you have access to templates for different types of promotions.
During your setup, you can create entry restrictions based on your ideal audience. This goes as far as setting country visibility to allow only people from a specific country to enter.
When you’re done with your setup, you have 3 major options to publish your giveaway, which are:
- Publish to your Facebook page
- Embed on a dedicated landing page
- Embed on a website page
If you’re a member of a marketing team, Shortstack has team features that allow you to collaborate while setting up and running your contest.
One way to understand your giveaway performance is to see the important numbers. In light of this, you have giveaway analytics on this tool to track your performance more effectively.
In case you’ve captured leads during your campaign, you can process those leads on your favorite email marketing tools through the available integrations. And if you have none of these tools, Shortstack has email marketing and marketing automation features, which means you can process your leads right there.
To obtain more details about Shortstack’s contest and landing page capabilities, check out our detailed Shortstack review.
Summary
- Run comment-to-win contests
- Publish Facebook giveaway app
- Contest templates available
- Has team features
- Has voting gallery for UGC contests
- Has email marketing features
- Has integrations with external tools
- No free plan but a generous free trial
Shortstack pros
- Mobile-friendly contests
- Extensive contest campaign types
- Email autoresponders for giveaway participants
- Professional templates
- Has a free plan
- Robust contest management tools
- White labeling option for agencies
Shortstack cons
- Expensive for freelancers and solopreneurs
- Steep learning curve for beginners
- Shortstack branding on business plan
- Low number of views and entries on low-tier plan
3. Wishpond
Whether you’re trying to capture user-generated content or generate leads, Wishpond provides tools to make your giveaway goals achievable. For Facebook, there are exciting contests and sweepstakes you can run using this tool.
Some types of Facebook promotions Wishpond allows you to run include:
- Photo contests
- Caption contests
- Video contests
- Referral contests
For some of these contests, you can create a gallery where people can vote for their favorite entries. To capture leads, you can require voters to submit their email addresses before voting. You also have the option to limit the number of entries from each entrant.
How easy is the setup process? Wishpond has templates for different types of promotions. All you have to do is pick a template that’s similar to your promotion campaign. You can then use the “what you see is what you get” (WYSIWYG) editor to customize it to your taste.
When you’re done with the setup, Wishpond allows you to publish your contests on its platform, your Facebook page, or your website.
To test different variations of your contest pages, there are A/B testing tools on this platform.
Likewise, if you run Facebook retargeting ads, Wishpond lets you add Facebook pixels to your contests. So, you have the opportunity to show participants targeted ads in the future.
Since you want to increase participation in your Facebook contests, you can set up website popups to trigger based on different conditions.
After some of your giveaway campaigns, you probably have leads you want to nurture. With Wishpond’s email marketing and marketing automation features, you can turn some of your leads to customers down the line.
What if you already have an email marketing tool? You can transfer your leads and perform other tasks using the over 300 integrations available.
Summary
- Run photo and video contests
- Create voting gallery
- Run caption contests
- Giveaway templates to create yours
- A WYSIWYG giveaway editor
- Create A/B tests for giveaways
- Has email marketing and marketing automation features
- Has over 300 integrations
- Has a 14-day free trial
Wishpond pros
- Ability to publish giveaways on various platforms
- Professional templates
- Provides other marketing tools beyond contests and giveaways
Wishpond cons
- Expensive for small businesses
- Poor reporting features
- Templates can be difficult to customize
4. Easypromos
Here’s another popular giveaway app you can use to run Facebook promotions. Some types of Facebook contests you can run include:
- Facebook sweepstakes
- Photos, videos, and text contests
- Surveys and quizzes
The sweepstakes could be a prize for one of the Facebook users who likes or comments on your post. Once you decide on the type of contest you want to run, you can select the relevant app and use Easypromos’s simple editor to build your contest.
This contest app also has fraud detection features that help to discover illegal entries. Since you need contest rules that guide your giveaway, Easypromos has a template where you can enter the vital details.
For sweepstakes and giveaways, this tool lets you pick winners randomly after your campaign. Furthermore, you can display winners on the giveaway page so that every participant can see them.
On this tool, you’ll also find the giveaway statistics useful as it helps you to track your giveaway performance.
If you’ve captured leads during your promotion campaign, you can connect your email marketing tool through the integrations available on Easypromos.
For more details on running Facebook promotions and tens of other promotions, read my detailed Easypromos review.
Summary
- Photos, videos, and text contests
- Simple giveaway designer
- Random winner picker
- Fraud detection feature
- Display winners on giveaway page
- Integrations with marketing tools
- Has no free plan
Easypromos pros
- Excellent customer support
- Easy to use
- Support for unlimited social media profiles
- Extensive number of contest campaign types
- White labeling for agencies
Easypromos cons
- Easypromos branding on the premium plan
- Pricing is complicated
5. Woobox
With millions of users, Woobox is one of the most popular Facebook contest tools. What makes Woobox so popular?
First, this tool provides templates for different types of giveaway campaigns. Once you select a template, you have a simple giveaway editor that lets you customize the template to your needs.
With Woobox, you can run Facebook promotions such as:
- Facebook giveaways
- Photo and video contests
- Hashtag contests
For your giveaways, you have access to the random comment picker which makes winner selection easier. After picking a winner, you can see their contact details to reach out to them about their win.
If comments from your participants are a form of feedback, you’ll probably want to see all the comments. Thus, you’ll love the ability to export Facebook comments using this tool.
In another dimension, Woobox allows you to collect user-generated content (UGC) such as photos and videos in a gallery. Beyond that, you can allow voting by gallery visitors.
To have better organization, you can auto-approve submissions before they appear in the gallery. Moreso, this contest app has website popups you can use to capture visitors’ information or drive better contest participation.
Summary
- Has a random comment picker
- Templates for different types of giveaways
- Simple editor
- Export Facebook comments
- Provides galleries for photo and video contests
- Allows voting on galleries
- Has a free plan
Woobox pros
- Easy to use
- Unlimited campaigns
- Customizable forms
- Great customer support
Woobox cons
- Very limited free plan
- 1,000 participants for the lowest paid plan
- Limited number of templates
- No free trial
6. Agorapulse
While Agorapulse is popular as a social media management tool, it has lesser-known features you can exploit for your Facebook contests. This tool allows you to run three (3) types of Facebook promotions which are:
- Sweepstakes: with this type of promotion, you can tell participants to like and/or comment on a Facebook post. Rather than juggle through the comments or likes to pick a random winner, Agorapulse can save you the stress.
- Quiz: what amount of knowledge does your audience have about your brand and industry? A quiz can be a quick way to see this and challenge your audience. You can set up a quiz and pick a winner in the comments by using Agorapulse.
- Photo contest: sometimes, customers have great memories of using your product captured as images. What better way to create a positive mood within your customer base than tell them to share those images? You can then use Agorapulse to pick the picture with the highest number of likes.
If you already use Agorapulse as your social media management tool, you can exploit this additional feature to increase audience engagement on Facebook.
Summary
- Run sweepstakes, quizzes, and photo contests
- Has social media management features
- Offers a 28-day free trial
Agorapulse pros
- Easy to use
- Excellent customer support
- Ability to post to many social media channels simultaneously
- Forum for users to suggest improvements
- Has a free plan
- Has a 30-day free trial
Agorapulse cons
- Paid plans are expensive for small businesses
- Mobile app can be difficult to use
7. Rafflecopter
With Rafflecopter, you can run Facebook contests using widgets. This tool allows you to either host your contest on your website or Facebook page.
Furthermore, you can design your giveaway widget with the prize image and other brand aesthetics to have a unique page. If you want to get feedback from your audience, then the poll/survey feature will prove useful.
Considering you have 6 languages, you can build giveaways even if your audience doesn’t speak English. Another useful feature is the ability to set a particular time zone for your giveaways. This will help with your end date and time.
After your giveaway, Rafflecopter lets you export your campaign data as a CSV file or integrate with email marketing tools to process your leads further.
Summary
- Host giveaway on website or Facebook page
- Has 6 languages for non-English speakers
- Integrate with email marketing tools
- Has a free plan
- Has a 7-day trial
Rafflecopter pros
- Easy to use
- Easy to set up contests
- Many contest entry options
- Has a free plan
Rafflecopter cons
- No integration on the free plan
- Can be difficult to obtain giveaway analytics
- Limited email features
Conclusion
Running Facebook giveaways is a powerful way to boost engagement, capture leads, and increase brand awareness. But without the right Facebook giveaway tool, you’ll waste a lot of time and fail to hit your campaign targets.
This list has provided some tools I believe are the best today to run a Facebook giveaway. Of course, this post doesn’t provide all the details about each tool.
If you’re considering a tool, you can visit their website to obtain more details about their features.
Have you used any tool to run Facebook giveaways? Tell me about your experience in the comments!
Disclaimer: This page contains affiliate links. This means that if you click a link and buy one of the products on this page, I may receive a commission (at no extra cost to you). I only recommend tools I use and/or believe will provide value to you.
