On Instagram, you’ll easily see knee-high boots, pepperoni pizza, and fake smiles.
But marketing advice and accounts are hard to come by.
That’s why I compiled a list of top Instagram accounts that will deliver practical marketing tips to your feed.
Luckily, these accounts cut across various types of marketing.
So, there’s a lot of advice for various marketing channels.
Think about it.
Whether it’s poor search rankings, low social media engagement, or content nobody is reading, these experts have experienced and solved whatever problem you may be facing.
Following these accounts will let you tap into their experience.
Are you ready to see Instagram posts, reels, and stories that can boost your business’s marketing results?
Let’s dive in.
General marketing accounts to follow
1. HubSpot
Handle: @hubspot
HubSpot provides customer relationship management (CRM), marketing, and sales tools to over 100,000 businesses. This means many people need marketing advice from the software company.
And HubSpot doesn’t disappoint.
You can find information about social media, content marketing, and sales tactics on their Instagram account. Sometimes, they share articles from the HubSpot blog.
Or you may get snippets from various HubSpot marketing research results.
If you navigate to their guides tab, you’ll find guides about various topics. Visit their page to see more.
2. Semrush
Handle: @semrush
Even though Semrush started as a search engine management tool, it has evolved into an online visibility management platform.
So, you’ll find posts that go beyond SEO and SEM on Semrush’s Instagram account.
Another thing I love about Semrush is its beautifully designed images. For instance, a post about 5 tips on their account includes an image for each tip.
By doing this, Semrush has modified its post to suit the Instagram audience.
3. Jay Baer
Handle: @jaybaer
Jay Baer is the founder of Convince and Convert. He regularly speaks in top marketing conferences around the world.
Jay is charming.
At least, that’s my impression of his account and personality.
But beyond the charm, you’ll find tips about customer experience, customer feedback, and website speed. There are also statistics and even book recommendations to level up your marketing results.
Jay Baer provides marketing advice on his Instagram account like he’s talking with a friend.
4. Eric Siu
Handle: @ericosiu
As the founder of Single Grain marketing agency, Eric Siu has a lot of experience running marketing campaigns for big brands. He also hosts the Marketing School Podcast with Neil Patel.
Since Eric Siu works with businesses, they’ll find his tips helpful in improving their marketing efforts.
Beyond that, there’s content about entrepreneurship relevant to his ideal audience.
If you run a business, you should see his Instagram page.
5. Ignite Visibility
Handle: @ignitevisibility
Ignite Visibility is a top marketing agency in the United States. The agency was founded by John Lincoln, a popular digital marketer and author.
The agency provides tips about SEO, content marketing, lead generation, and more. It also shares its research results on Instagram.
One thing you’ll love about Ignite Visibility’s Instagram page is its well-designed images.
6. EIC Agency
Handle: @everyimpressioncounts
EIC Agency is a marketing agency based in Arizona.
On this page, you can find videos and images of marketing tips and how the agency helps clients achieve marketing goals.
But even if you’re a solo marketer, you’ll find advice to apply to marketing campaigns.
7. Marketing Humor
Handle: @marketing_humor
Many people visit Instagram to have fun. What could be more fun than laughing hard at marketing jokes?
I dare you to go through the Marketing Humor Instagram page and not laugh your ass out (LOL, LMAO, and ROTFLMAO combined).
I’ll wait.
I think the posts are so funny because they poke the struggles you face daily.
So, if you need to lighten up during a hectic day at work, you know where to go.
Content marketing accounts to follow
8. Marketing Examples
Handle: @marketing_examples
Creative blocks can be frustrating.
One way to break through these blocks is to check out examples from other marketers.
Marketing Examples provides marketing and copywriting examples on their website.
But before visiting the website, you can visit their Instagram page for a dose of writing advice.
Whatever post you click on, you’ll first see the writing lesson. Then, you’ll see examples that illustrate the lesson.
9. Julia McCoy
Handle: @juliaemccoy
Julia McCoy is one of the most popular content marketers online. She’s an author of books about writing and the VP of Marketing at Content at Scale.
Going through her Instagram posts, you’ll see writing tips, snippets of her podcasts, and other information about the writing industry.
Recently, she’s been talking about how AI will affect the writing industry.
10. Grammarly
Handle: @grammarly
Nobody wants to be embarrassed by grammatical errors. But often, the errors only become obvious once you hit the “publish” button.
Enters Grammarly.
Grammarly is an AI grammar checker that helps to avoid these problems.
On its Instagram account, Grammarly provides writing and grammar tips for content writers.
This advice will help you cut the fluff and deliver clearer messages.
Search Engine Optimization (SEO) accounts to follow
11. Neil Patel
Handle: @neilpatel
As a heavyweight in the SEO industry, Neil Patel brings his experience to Instagram. He shares videos to provide marketing tips and tactics.
Although Neil shares more information about SEO, you’ll also find general marketing knowledge in his account. He also uses enticing video covers, which make the posts irresistible.
So, you can learn about topics ranging from fascinating Google Analytics tools to SEO tactics to content strategies.
12. Yoast
Handle: @yoast
As the most popular WordPress SEO plugin, Yoast helps many websites rank higher on search engines.
On its Instagram account, Yoast presents SEO knowledge in a way even a novice would understand.
It’s also fun to go through the content, as Yoast uses humor to explain concepts.
You can even get some Instagram story highlights inspiration from their beautifully designed highlights.
Social media marketing accounts to follow
13. Adam Mosseri
Handle: @mosseri
Adam Mosseri is the head of Instagram. What better way to obtain information about Instagram than from the source?
Mosseri explains how Instagram works, shows how to see relevant posts from friends, and clears up misconceptions about the platform.
Unlike many CEOs, Mosseri makes chatty videos that a predominantly young audience can relate to.
14. Social Media Examiner
Handle: @smexaminer
Social Media Examiner is one of the most popular websites for social media marketing.
But there’s more.
The company also hosts Social Media Marketing World, the most popular social media conference worldwide.
On its Instagram account, the company posts mainly about Instagram marketing.
So, you can visit to see some tips for improving your Instagram campaigns.
15. Sprout Social
Handle: @sproutsocial
Sprout Social is a social media management tool. It lets you schedule social media posts and engage your audience.
This means most of their users will be interested in improving their social media campaigns.
To meet this need, Sprout Social delivers social media tips for various social media platforms.
You can also find the results of their research into social topics and practices.
16. Alex Marketing
Handle: @alexxmarketing
Alex is an Instagram growth coach who helps people boost their Instagram following and results.
On his account, you can find Instagram marketing tips and tools to create better content.
Advertising accounts to follow
17. Adweek
Handle: @adweek
Adweek is an American advertising publication that discusses the latest advertising tips and trends.
On its Instagram account, the company highlights creative advertising by brands. So, if you’re into advertising, you can find a lot of examples to inspire your next campaign.
Or save them in your swipe file.
Your swipe file will definitely smile after scrolling through their page.
18. Ads of the World
Handle: @adsoftheworldnyc
This is another useful account for advertisers who want to keep up with other ad professionals. Ads of the World collects creative ads from agencies around the world.
Going through the Instagram profile, you’ll find ads and the agencies that created them.
19. Ad Age
Handle: @adage
Ad Age is a media brand that publishes advertising and marketing technology news.
On their Instagram profile, you’ll find advertising news and quotes from experts featured in the news.
Beyond that, there are creative ad examples marketers can learn from.
Email marketing and conversion rate optimization accounts to follow
20. GetResponse
Handle: @getresponse
GetResponse is a marketing software. While the company started with email marketing, users can now access automation and conversion tools.
On their Instagram page, there’s advice about email marketing, landing pages, and automation.
By the way, check out the guide I wrote for GetResponse about popup examples.
21. OptinMonster
Handle: @optinmonster
OptinMonster is a lead generation tool for capturing details through popup forms.
Here, you’ll find actionable tips about optin forms, lead magnets, emails, and other conversion topics.
Conclusion
So, what’s next?
Check out these marketing Instagram accounts. Scroll through them, view images, watch videos, and decide which ones to follow.
Now, I’ll admit that a list like this is subjective.
Do you follow an Instagram account you feel should be on the list?
Submit a comment about your view!
Disclaimer: This page contains affiliate links. This means that if you click a link and buy one of the products on this page, I may receive a commission (at no extra cost to you). This doesn’t affect my opinions or reviews.
