You’ve decided that changing your link in bio every week isn’t for you or your audience.
So, you want to create a link in bio page that can feature multiple links and drive people to your web pages.
But how do you go about it?
It depends on your business type, audience, and goals.
In this short guide, I’ll go through 6 best practices to create high-converting link in bio pages.
Let’s get started.
How does a link in bio page work?
Many years ago, you could link to just a web page from your Instagram account.
This means you have to change the link in your bio whenever you promote a new product, service, or blog post.
Today, you can create a link in bio page, which serves as a landing page for your Instagram and TikTok audiences.
A link in bio page solves a few problems for businesses.
One, it can replicate your Instagram and TikTok profiles and let you add links to individual posts.
Another is that you can link to important business pages.
Beyond these, you can highlight promotions to your audience. Of course, you’d need a good link in bio tool to create that page.
If you’ve never added a link in bio, adding one to your Instagram and TikTok accounts is easy.
For Instagram, all you have to do is click on “Edit Profile” in your Instagram profile.
On the next page, enter your bio link and save the changes.
Remember that you can only edit links on mobile, so you’ll need the Instagram app.
For TikTok, you must satisfy 2 conditions before adding a bio link to your profile.
First, you need to switch to a business account.
Second, you need to have more than a thousand followers.
If you satisfy these conditions, click on “Edit profile” to add your bio link.
Now, let’s see how you can create a link in bio page that produces your intended results.
How to create a link in bio page that converts
There’s no single link in bio page style that works for every business.
You have to design the page based on your business type, goals, and audience’s needs.
Of course, conversions for your business will also depend on your goals.
That said, every business should follow some common steps to arrive at their ideal link in bio page.
Here are 6 of them:
1. Understand your audience’s needs
If you create a link in bio page, you do it for your audience.
This means the page should provide the information your audience needs.
Providing this information increases the chances of converting your audience.
However, the information your audience wants on a link in bio page also depends on your business type.
Let me provide a few examples.
- Followers of an ecommerce business expect to see new products, popular products, and promotions.
- Followers of an expert want to subscribe to their newsletter and buy their courses.
- Followers of an influencer want to see their products, YouTube channel link, and blog link.
Considering these examples, their link in bio pages will look different because they serve different audiences.
And even in cases where the same people follow the 3 businesses, expectations are different for each business.
To illustrate, see FabFitFun’s link in bio page:
First, you’ll see a featured banner that invites visitors to join the club for exclusive offers. You also see an image promoting current sales.
Below that, there’s a lead generation form for people who want information about offers and new products. There’s also the Instagram grid below the form.
On this page, FabFitFun used these elements to provide relevant information and convert visitors.
So, they’re providing relevant information for an ecommerce audience.
To understand your audience, refer to your buyer persona, which provides more details about them.
Understanding your ideal audience lets you create a link in bio page that provides the right information.
In turn, this increases the chances of getting them to take action.
2. Specify page elements
Once you understand your audience and the information they’re looking for, you can specify the page elements that will deliver this information.
Generally, you can use link in bio page elements, such as:
- Social profile icons: These link to your social media accounts. They let your Instagram and TikTok audiences follow you on other platforms.
- Buttons: These let you link to important business pages like blog, product category pages, promotion pages, and more.
- Instagram and TikTok grid: you can mirror your Instagram and TikTok posts on your link in bio page. This lets you link each post to a relevant web page.
- Featured banner: This is useful for promoting product offers, new products, or important pages.
- Lead generation CTA and form: This lets you capture leads to nurture in future email campaigns.
- Payments: If you want to receive money from your audience, you can connect your link in bio page to payment platforms.
- YouTube videos: You can embed an explainer video about your business.
When you specify these elements, it becomes easier to design your page.
Then, you’ll pick a link in bio tool that provides the needed features.
Here’s an example from Joe Wicks, a fitness coach:
This page features social icons and buttons. You’ll see that these buttons link to important pages like his app, book pre-order, and even a free ebook.
Of course, the free ebook is a lead magnet to generate leads.
You can add as many of these page elements as you need to convert visitors.
3. Plan brand elements
While designing your link in bio page, your brand voice and colors should be clear on your page.
With this, people who have interacted with your business on other channels will have no doubt you own the page.
This starts with your bio. Your bio should reflect your brand voice.
Beyond that, some link in bio tools let you select a theme for your page. You should know which color combination you want to use before designing your page.
Other important elements to have here is your logo and tagline. These are some of the most obvious identifiers for your business.
Some brands also have a font type for their pages. If you do, you should use this font for your link in bio page.
Once you specify brand elements for your link in bio page, you now need a link in bio tool to bring your page to reality.
4. Use a suitable link in bio tool
If you want to design a link in bio page, you need a tool.
Today, you’ll find many link in bio tools. While some are dedicated to link in bio, others offer other functions like social media management and running giveaways.
But before you hunt for one, create a list of elements you want to have on your page.
For example, some link in bio tools let you mirror your Instagram profile grid, while others don’t.
So, with a list of page elements, you can easily find a tool to build your desired page.
Here are 3 tools you can consider for your link in bio page:
- Later: With this tool, you get features to manage your social media scheduling and publishing. It lets you add social icons, buttons, Instagram and TikTok grids, featured banners, and more. Read my Later review to learn more.
- Lnk.bio: As one of the most popular link in bio tools, Lnk.bio lets you add social icons and buttons and mirror your Instagram grid. You also get detailed analytics to track your performance.
- Pallyy: This is another social media management tool that lets you create a link in bio page. You can add social icons, use buttons, select themes, and design your page. Read my Pallyy review to learn more.
You’ll also find more excellent options in the full list of link in bio tools.
Remember that link in bio tools will provide a URL for your page.
So, once you finish designing the page, copy the page URL and insert it into your Instagram and TikTok bios. Of course, you can use the URL for other social media networks.
With the right tool, you can design the best link in bio page for your business.
5. Highlight product promotions
People love promotions. And it makes sense since you get what you want at a lower price.
In most cases, businesses run these 2 promotions:
- Discount offers
- Giveaways and contests
When running these promotions, you can create awareness for them on your link in bio page. Another thing you can do is mention the promotion in your bio so that more followers will click through to your link in bio page.
This way, people who visit will be able to take advantage of your promotions.
Here’s an example by Cupshe, a clothing brand:
Cupshe mentions a discount offer on its Instagram business account and uses a big image on the link in bio page to make the offer obvious.
A tool like Later lets you create a featured banner for your promotions. If your tool lacks that feature, you can use buttons to promote offers.
In a nutshell, highlighting your promotions will help generate more leads and product sales.
6. Track link in bio page performance metrics
Once you publish your link in bio page, you want to see how it performs with your audience.
By tracking important metrics, you can determine how well your page converts visitors.
Some common metrics you can track on your link in bio page include:
- Page views
- Clicks
- Click-through rate
- Conversions
- Conversion rates
- Transaction count
Apart from the metrics you get in your tool, some tools also let you integrate with Google Analytics to learn more about your audience’s behavior.
These metrics give you insights to improve your link in bio page conversions.
Conclusion
With a link in bio page, you can convert social media followers without taking them to your website.
But to achieve that, you have to take your link in bio page seriously, like you’d take an important product page.
By following these tips, you’ll create a link in bio page your audience loves. And more importantly, you’ll get them to take your intended actions.
So, if you’ve never created a link in bio page, now is the time to build one for your business.
Let me know about your experience in the comments.
Disclaimer: This page contains affiliate links. This means if you click a link and buy one of the products on this page, I may receive a commission (at no extra cost to you). This doesn’t affect my opinions or reviews.
