Easypromos Review: How to Run Over 40 Contest Types [+ More]

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Running contests is one of the best ways to connect with your audience and acquire more leads.

In light of this, you need the right tool to execute various types of promotions to achieve your campaign goals.

As one of the most popular giveaway tools, why do marketers love Easypromos?

There are many reasons.

And I’ll touch on those reasons in this review.

What’s the case for Easypromos as a contest tool? Which types of contests can you run on it? Which needs does it meet best?

In this detailed Easypromos review, I’ll dive into the features of the tool and the common benefits your business or agency will derive from using it.

What is Easypromos?

Easypromos is a giveaway and contest tool that helps you run engaging promotions on various marketing platforms. Easypromos was launched as an application on Facebook in 2010.

Since then, the platform has grown to over 40 apps. The company is currently located in Girona, Spain, and Toronto, Canada. 

Over the years, Easypromos has gained a reputation as one of the top contest tools. In fact, it was featured in our lists of the top giveaway tools for Facebook and Instagram.

Through its contest apps and other features, Easypromos helps you to achieve goals such as:

• Better brand awareness: the euphoria of winning a special gift drives participants to share and comment on your post and take other steps during your contests. This will expose your brand to a bigger audience.
• Increase in social media followership: some contests require a social media follow to qualify as a participant. This will increase your follower base on social media platforms.
• Lead acquisition: in some cases, participants have to enter their email addresses before entering your contest. This will help you acquire more leads to nurture through email campaigns.
• Acquire user data: You can obtain more data about your audience’s preferences with promotions such as games and quizzes. This can help you improve your products and services.
• Increase in website traffic: if you host giveaways on your website, it will bring more visitors to your pages. During these visits, giveaway entrants can visit more pages on your website.

Below in this review, I’ll provide more details about key features and tasks to achieve these goals.

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Key features of Easypromos

Whether you’re running sweepstakes, quizzes, or games, you’ll need some features to run your promotions successfully. 

Here are some of Easypromos’ key features:

Giveaways and contests 

Giveaways and contests are Easypromos’ major features. After all, that’s why you’re purchasing the tool. 

In this tool, you have access to over 40 apps across six contest categories. These categories include:

• Giveaways: these are gifts you present to someone or a few people in your audience. In most cases, giveaway winners are selected at random.
• Contests: with contests, participants have to show their skills in performing tasks. Then, you can pick a winner based on skill level. To make things even more interesting, you can create a gallery for your audience to vote.
• Games: with games like puzzles, memory, match it, word search, etc., you can easily engage your audience. 
• Quizzes: this type of contest will provide insights into your audience’s knowledge about your service or industry. On the other hand, surveys can help acquire more data about your audience’s preferences.
• Instant prizes: these are giveaways in which the winner wins instantly.
• Multi-stage: this contest type includes competitions of many stages. Participants compete through the stages until there’s an overall winner. With multi-stage contests, you can build brand awareness and customer engagement.

With these contest apps, it’s easy to run contests suitable for achieving your campaign goals.

Templates

If you’re like most marketers, building contest campaigns is not your cup of tea. How do you build a puzzle or survey? Therefore, having templates for these contest types is essential.

Fortunately, Easypromos has over 300 templates for various contest types. You also have the option to select a contest type or even search for a template.

Once you discover a template that suits your needs, editing it will take a little time and effort.

Random winner picker

For most giveaways, you’ll pick your winner randomly. In such cases, Easypromos can pick the winner. 

You also have the option to select runners-up and an alternate winner if the winner is disqualified or unavailable.

Email autoresponder

After people enter your contests, you can send emails to them as a confirmation. However, sending these emails manually is infeasible if you have many participants.

In light of this, Easypromos has an email autoresponder feature that allows you to send an email automatically to contest participants.

Furthermore, you can segment your subscribers based on various traits such as age, gender, country, etc. You can personalize the emails you send and attach files.

Finally, you can send emails manually if you need to.

Team and agents

Some situations require working with a team during your giveaway campaigns. For instance, having a marketing team means you need to collaborate with other people.

Furthermore, a marketing agency may need to include team members or clients during campaigns.

With Easypromos, you can add users and set up permissions on what they can do. This tool allows you to add 2 extra members, and the feature is available from the Premium plan and higher.

Organize brands

If you run many giveaway campaigns for your agency, you’ll find this feature handy. With the “Organize brands” feature, you can group contests created for each client.

For each brand, you’ll see promotions, giveaways, tools templates, and segments. With this, it’s easy to organize campaign elements for each brand.

Easypromos integrations

If you operate like most brands, you want to acquire leads from your contests. Thereby, you can nurture them in future campaigns.

In light of this, Easypromos provides integrations to social media platforms, email marketing tools, customer relationship management (CRM) software packages, and more.

Furthermore, with the Zapier integration, you’ll find links to more tools.

Easypromos statistics

Since contests are marketing campaigns, you need the correct numbers to understand your campaign performance. More so, if you run campaigns for clients, you need to present these results.

Easypromos has grouped statistics into various sections. These include:

• Participants
• Visits
• Shares
• My Networks
• Sources
• Video views

These statistics will provide most of the numbers you need. And with Google Analytics integration, you can obtain even more metrics.

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Common tasks you can execute on Easypromos

Run giveaways and contests

With the Easypromos features explained above, what are the common tasks you can execute with this contest tool? Here are some of them:

To run a contest on Easypromos, click “New +” at the top right corner of your dashboard. Doing this will launch the next page, where you can select a template or an app that fits your campaign.

If you pick an app, Easypromos will launch the default template. So, you should view the templates for more options.

After clicking on “view all templates,” you’ll see the selection. Easypromos makes it easy to find templates through the filters and the search bar.

For instance, you can filter the templates based on application, sector, or campaign. After that, you can select an option for each filter.

Alternatively, you can search for a template by name. Once you hover on your preferred template, click on “More information.” This will trigger a popup containing information about the template.

You also have the option to try a demo or start editing it right away.

If you click “Get started with this template,” you’ll land on the giveaway dashboard. Here, you can set up many aspects of your giveaway campaigns, such as editor, emails, integrations, users, statistics, and more.

For instance, if you want to edit your giveaway design, all you have to do is click on “Editor.” In the editor, you can design various aspects of your giveaway.

For instance, you can edit elements of your giveaway welcome page, such as images, texts, etc.

There are also general settings such as legal content, header and menu, footer, and more. If you subscribe to the white label plan, you can use the multi-language settings for an international audience.

In the design section, you can change the color, typography, background, and other aspects of your contest page.

Below these settings, there are tools like instant win, code set, and validation portal.

Once you’re done editing your page, you can use the test mode to test the features. Finally, you can exit the editor.

Design a registration form

If you’re running email lead acquisition campaigns on your contest page, you need a form to collect participants’ details.

To design the form, click on “Registration Form” on the left sidebar of your editor.

Apart from the email field, you can add more fields according to the information you want to acquire from participants. Some of the fields include phone, birthday, media, comments, country, etc.

Beyond the fields, there are other editing options you’ll find here. For example, security options provide anti-fraud tools during your contests.

Create a quiz

With quizzes, you can obtain more insight into your audience’s knowledge and preferences. To create a quiz in Easypromos, search for a suitable template. 

Then, use your preferred template. Doing this will take you to your contest dashboard. Click on “Editor” at the left sidebar to edit your page elements.

In the contest pages, click “Quiz” to edit your quiz questions and answers. More so, you have an option to add more questions according to your needs.

Once you’re satisfied with your quiz questions, click “Save.”

Create hashtag contests

Hashtag contests are one of the easiest contests for your participants. All they have to do is publish a post on Instagram or Twitter and feature your stated hashtag.

In some cases, they can also mention your Instagram or Twitter handle. To create hashtag contests on Easypromos, search for suitable templates.

After selecting your preferred template, you’ll land on the contest dashboard. From here, you can edit your contest to indicate your chosen campaign hashtag and account handles.

Of course, you have to connect your Instagram and Twitter accounts to Easypromos to organize this contest effectively.

Create an email autoresponder

To create an email autoresponder, click on “Emails” in your giveaway dashboard. On the next page, click “Create new email” at the bottom of the page.

On the next page, there are options for types of email and recipient filters. For example, there are emails for participating, referring a new user, validating votes, rejecting participation, and more.

Then, you can enter your message and attach the necessary files. Thanks to the smart tags, you can personalize your emails with details such as first name, user name, last name, etc.

After entering the necessary details, click “Create” at the bottom of the page. After creation, you can preview your emails before your participants see them.

Pros of Easypromos

• Excellent customer support
• Easy to use 
• Extensive templates selection
• An extensive number of contest campaign types
• Support for an unlimited number of social media profiles
• Unlimited number of sweepstakes
• Multilingual options
• White labeling for agencies

Cons of Easypromos

• Pricing is a bit complicated
• Easypromos branding on the premium plan

Easypromos customer support

With any tool, you may need to reach out to customer support to execute some tasks. In some cases, you may face challenges when using a tool.

Fortunately, Easypromos has excellent customer support that will answer your questions within a short time. Easypromos provides customer support through:

• Live chat
• Helpdesk articles
• Contact page
• Email
• Frequently asked questions (FAQs)

Through these customer support channels, you can easily resolve issues that can harm your promotions.

Easypromos pricing

Easypromos has 5 pricing plans, including:

• Basic plan: this plan includes Instagram, Facebook, and Twitter giveaways. The number of participants per promotion is limited to 5,000. This plan costs $29 monthly or $24.17 if you pay annually.
• Basic pro plan: with this plan, you can run multi-network giveaways and giveaways with collaborators. More so, you have access to an unlimited number of participants. This plan costs $49 monthly or $40.83 on an annual subscription.
• Premium plan: this plan comes with 36 promotion apps, including photo and video contests, customized games and prize wheels, discount and coupon management, and more. There’s a limit of 10,000 participants per promotion and 10,000 emails sent per promotion. Furthermore, you can add up to 3 team members for your campaigns. To subscribe to this plan, you have to pay $199 monthly or $166.58 on an annual plan.
• White label plan: the white label plan includes all the promotion apps on Easypromos. You can have up to 50,000 participants per promotion and unlimited emails sent per promotion. Also, there’s multi-language support if you serve an international audience. The Easypromos white label plan costs $399 monthly or $333.25 if you pay annually.
• Corporate plan: if you need more customized features that are absent in other plans, you can subscribe to this plan. You have to contact the Easypromos team for pricing.

Apart from these plans, Easypromos allows you to pay for single promotions. The cost will depend on the app you want to use for your promotion.

You can visit the Easypromos site for more details on individual promotions.

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Frequently asked questions (FAQs) about Easypromos

Before you purchase Easypromos, you’ll probably have questions you want to answer. Some of them are:

Can I pay for a single Easypromos contest?

Yes, you can pay for a single contest. The cost will depend on the contest type you want to run.

Can I get a refund after canceling my Easypromos account?

According to Easypromos, getting a refund is on a case-by-case basis. So, you’ll have to reach out to the Easypromos team to see if you’re eligible for a refund.

Can I customize contests with my brand elements?

Yes. Through the Easypromos editor, you can add images, logos, and other elements to display your unique branding.

Are Easypromos contests mobile-responsive?

Yes, contests created by Easypromos will adapt to any device your participant uses.

Do I have access to a free trial on Easypromos?

Easypromos allows you to browse through the apps on the platform. But you only have a trial promotion for Facebook, Instagram, and Twitter giveaways. Likewise, you can only have a maximum of 20 participants.

Is Easypromos suitable for my marketing agency?

Yes, Easypromos has plans that will help your team create successful contests for your clients. However, you’ll have to subscribe to the higher plans to access these features.

Visit their pricing page for more details on each plan.

Can I test promotions before publishing them?

Yes, you can test promotions on Easypromos. Better still, Easypromos allows you to do this before you commit to any paid plans.

Can I embed Easypromos contests on my website?

Yes, Easypromos allows you to embed your contests on your preferred web pages.

How many promotion apps are available on Easypromos?

Easypromos has over 40 promotion apps ranging from giveaways to contests to quizzes.

Conclusion

Running contests can build brand awareness and boost engagement on your social media pages. Beyond that, you can acquire more leads for future marketing campaigns.

Today, Easypromos is one of the top contest tools available in the market. 

Should you use Easypromos for your promotions? I believe you should give it serious consideration. 

Fortunately, you can go through the apps and see how they work before purchasing a plan.

So, try Easypromos out.

Want to explore other options?

Check out my SweepWidget and Shortstack reviews.