I help SaaS companies attract leads, users, and MRR with strategic written content
You dream of reaching thousands of Instagram users when you publish on the platform.
With over a billion monthly active users, Instagram has more than enough users to help you achieve this dream.
But how?
You need to pay more attention to ranking on Instagram searches.
You’ve heard about how powerful content marketing can be in terms of returns on investment (ROI).
You’ve even seen statistics proving its effectiveness. And you’re thinking of investing in content marketing.
But there’s still a little doubt in there. You need to see real-life situations where content marketing has produced results.
To clear your doubt, I’ve compiled 7 content marketing case studies and the lessons you can learn as a business.
Turning your website visitor into a customer is a long process. First of all, you have to turn a visitor into a lead.
Then, you’ll build interest in your product before closing the sale.
All along this journey, you need valuable content. Whether at the awareness, evaluation, or sales stage, prospects will take your intended action through effective content marketing.
Now, how do you exploit content marketing at the top of your sales funnel (TOFU), also called the awareness stage?
Marketing is vital to gaining more leads and customers. And ultimately, marketing helps you to reach your revenue targets.
However, without the right marketing strategies, you’ll waste your efforts and fail to achieve your intended results.
How do you gain more qualified leads and customers through marketing?
In this guide, we’ll go through 10 strategies you can start using today.
Marketing your business is hard.
Most of your potential customers are skeptical of your intentions.
But what if your current customers market your business for you?
Every day, businesses bleed money away. Only a few of your visitors will end up buying your products.
It can even get worse.
Some visitors abandon your website after adding products to their cart.
You’ve heard that producing content can get you more customers.
But so far, creating consistent and valuable content has been a high mountain you can’t climb.
How can you build a content strategy to help create content your audience will love?
Who is the freelance marketing writer of your dreams?
I imagine this will be a writer that deeply understands marketing, can create detailed outlines for written content, and write content that moves your audience to action.
Many websites write great content. But some have built authority over the years.
If you’re producing great content today, you might be frustrated with the poor results you’re getting. What could simply be the problem?
We all want to write for our industry’s authoritative websites.
Whether you’re a marketer, top executive, or founder.
Why?
Voice technology is becoming better.
And with it, voice search is becoming bigger.
More people are doing voice searches on their smartphones. And others are using voice to search on smart speakers.
How do you stop losing and start gaining customers as a result of this booming trend?
You have to optimize your content for voice search. Fortunately, that’s what you’re going to learn in this post.
Do you really want to attract customers to your business from your locality?
Then you need to have a well-optimized Google My Business page. But before that, you need to create one.
Of course, you’ve heard about a Google My Business page before. However, you might have no experience with creating one.
In this guide, I’ll walk you through steps (including images) to create a page for your business.
You’ll also see examples from businesses that you can follow.
Think about it: What’s the point of sending emails if people don’t read them?
What if they read but fail to take action?
Let’s be frank, sending emails that convert no one is a waste of time. And money.
What if you can increase your email conversions?
In this guide, I’ll show you 5 strategies to improve your email conversions.
Over the years, Google and other search engines have become smarter.
This is in a bid to provide better results to search engine users.
Likewise, the ways people use search engines have changed.
What does this tell you as a business website owner? Some of the SEO strategies that worked a few years ago are now impotent.
Do you have a website to sell your product or service?
There are many things you should consider, especially if it is a new website or a new product.
You will agree with me that whatever you do, it is to bring potential customers to your website and make them buy your product.
How can you improve your website conversion rate to achieve this?
The truth is that you have done a lot of hard work to have a website for your service or product. But your hard work has been producing little or no results.
Do you feel your business is not getting the attention it deserves?
It’s natural to feel frustrated.
But you can change that today when you add your business to local business directories.
This will improve your visibility to potential customers on these local listings and on search engines.
Added to that, it will increase your credibility and trust as a local business.
The world is a global village. But the most important customers for your business may still reside in your locality.
Do you optimize your website to attract potential customers who perform local searches around you?
Or you’ve been losing them like unnecessary weight?
Well, they use search engines when they’re about to buy products too.
Improving local SEO could be the game changer in gaining more customers for your business.
If you know the exact solutions your customers want to get from your product and how they want to be served, how great would marketing your product be?
It would be bliss.
You’d sell so much you’d get tired thinking about how to spend your profits.
But this is far from reality. Because you don’t know exactly what your customers want.
However, you can take the next best step to attract the right customers for your business.
One of the main avenues to get traffic to your website is through your blog.
And one of the best sources of traffic to your blog is Google.
Because it’s a source of targeted traffic. And it accounts for over 3.5 billion searches daily and 1.2 trillion annually.
If you only understand Spanish and read this post without translation, what will you gain?
Nothing.
Despite my good intentions, you’ll navigate to another website fast. There’s no chance you’d buy my products.
Okay, your business is probably not as awful as that. But you don’t need to be that bad to lose your website visitors.
You just need to be a bit bad and your competitors can poach potential customers right under your nose.