Conversion optimization can be a game changer for your ecommerce business.
Imagine this.
200 people visited your ecommerce store yesterday. And 20 became customers.
sales funnel
Top of The Funnel (TOFU) Content: 5 Amazing Tips to Generate Leads Consistently
Turning your website visitor into a customer is a long process. First of all, you have to turn a visitor into a lead.
Then, you’ll build interest in your product before closing the sale.
All along this journey, you need valuable content. Whether at the awareness, evaluation, or sales stage, prospects will take your intended action through effective content marketing.
Now, how do you exploit content marketing at the top of your sales funnel (TOFU), also called the awareness stage?