Consensus content used to be a great way to attract loads of web traffic.
But artificial intelligence (AI) is now eating into that traffic.
Helpful Content for Marketing and MarTech Companies
Consensus content used to be a great way to attract loads of web traffic.
But artificial intelligence (AI) is now eating into that traffic.
You’ve heard that creating topic clusters beats targeting individual keywords.
And you’re ready to create topic clusters that rank for hundreds of keywords.
But are topic clusters worth all the hype?
At least 70% of the posts I’ve written for clients and this blog are long-form content.
This translates to hundreds of long-form blog posts.
Some of them were bad, some good, and some great.
Think about the first time you visited a particular blog.
You just clicked through a headline on Google search results or LinkedIn.
Because, even though you’ve never visited this site, the headline promised to solve a problem.
You’ve heard how a SaaS blog can turn total strangers into loyal customers.
And because of that, you’ve put a lot of effort into writing and publishing content you think your ideal audience will love.
But there’s a problem.
When you hear QuillBot, you’ll probably hear a comparison with Grammarly soon after.
But while they both check grammar, QuillBot has more features like the Paraphraser and Co-Writer that positions it as an AI writing assistant.
So naturally, you’re asking: how well does it perform writing tasks?
Since every business invests in it, SaaS content marketing has gotten fiercely competitive.
How do you stand out when you’re competing with people who understand the nitty-gritty of content marketing?
It will take a lot of effort and attention to the little details.
Asking how much it costs to hire a writer is like asking how much it costs to buy a car.
There’s no simple answer.
If you hiss every time you have to copy content from Google Docs to paste into an external plagiarism tool, then you’ll love what you’re about to read.
Everybody can write on Twitter, Facebook, and LinkedIn.
But writing professional content that moves people to action takes more work.
And naturally, you need the best writing tools to help you become an in-demand writer.
You’ve spent thousands of hours developing a product you believe users will love.
You’re confident users will send love letters your way, to appreciate your genius in building this product. Thank you, Milord, for blessing us mere mortals with this magnificent offering.
But there’s a problem.
Finding an excellent writer is a huge step in creating content that engages and converts your audience.
According to the Semrush content marketing report, 66% of very successful content marketers have more than four specialists in their content team.
However, finding a specialist writer who fits your business like a glove is exhausting.
Having a SaaS content strategy isn’t a shortcut to writing a 3,000-word guide in 30 minutes.
And it won’t get you to rank number 1 for your main product keywords tomorrow.
So, what can a SaaS content strategy help you achieve?
Turning your website visitor into a customer is a long process. First of all, you have to turn a visitor into a lead.
Then, you’ll build interest in your product before closing the sale.
All along this journey, you need valuable content. Whether at the awareness, evaluation, or sales stage, prospects will take your intended action through effective content marketing.
Now, how do you exploit content marketing at the top of your sales funnel (TOFU), also called the awareness stage?
Who is the freelance marketing writer of your dreams?
I imagine this will be a writer that deeply understands marketing, can create detailed outlines for written content, and write content that moves your audience to action.