You’ve heard that link in bio tools will help you drive more people from Instagram and TikTok to your website pages.
And all with a single link on your profile.
But which link in bio tool will work best for your business?
Which tool will help optimize your Instagram profile (or TikTok) to drive more traffic?
It depends on your needs.
You may be looking for a tool that gives you:
- A premium landing page design
- Extensive features
- Ecommerce capabilities
- Affordable plans
This guide will explore 9 best link in bio tools based on different criteria.
In other words, I’ll help you find the best tool to create a link in bio page that converts.
Let’s dive in.
1. Linkin.bio by Later
Later started as an Instagram management tool. Although it now supports other social media networks, it’s most popular for Instagram.
But beyond social media management, Later also has a link in bio tool: Linkin.bio.
The first thing I see from Linkin.bio is its premium landing page design.
It allows editing to use your unique colors, fonts, and themes, which lets you create a link in bio page that reflects your brand.
This link in bio tool also works well for ecommerce companies. For example, you can easily highlight a product with its price.
Then, you can maintain tabs for your Instagram and TikTok accounts in the same place.
So, people who click your bio link from any of the social networks can see your content for both.
If you want to highlight a particular page (or product), Later’s Linkin.bio lets you add a featured banner.
This works well if you have a new blog post or product you’d like to draw your followers’ attention to.
You’ll also find the Mailchimp integration interesting. This integration allows you to collect email addresses of your potential customers.
This lets you turn link in bio page visitors into leads. I’d say Later can make this feature better by adding other email software integrations.
After all, not everyone uses Mailchimp.
The analytics in Linkin.bio allow you to track the performance of your landing page by providing metrics such as link in bio clicks, page views, and click-through rates.
Beyond that, there are even more metrics through the Google Analytics integration.
Later provides a robust link in bio feature for people who use it as their social media management tool.
Linkin.bio by Later key features
- Custom colors, fonts, and themes
- Multiple link in bio tabs
- Featured banner
- Mailchimp integration
- Analytics
Read my Later review to get more information about this social media management tool.
Later pricing
Later’s Starter plan costs $25 monthly ($20.83 if you pay annually) and includes 1 social set and user. The Growth plan comes with 3 social sets and users and costs $45 monthly ($37.5 on an annual plan).
Lastly, the Advanced plan costs $80 monthly ($66.67 if you pay annually) and comes with 6 social sets and users. More social sets and users are available at an extra cost.
2. Linktree
Linktree is arguably the most popular link in bio tool.
And this is not just because it’s one of the pioneer link in bio tools.
But also because it has valuable features that will attract new users.
First, Linktree offers unlimited links on your link in bio page. Linktree also allows you to schedule links to go live and disappear at specified times.
Then, you can generate leads on this page by collecting visitors’ email addresses or phone numbers for further contact.
It’s also easy to add a contact form for questions about your business or product.
In terms of customization, you get many features to create a unique link in bio page for your brand.
For instance, Linktree lets you embed social media posts and add social icons for business social media pages.
But even more than that, you can edit button and font styles, pick themes, and change background colors.
Also, feature products on your link in bio page by connecting to a Shopify, Spring, or Bonfire store.
To collect payments, use PayPal and Square integrations.
If you run a physical store, Linktree provides a QR code that offline customers can use to access your link in bio page.
Linktree’s analytics provide both individual and commerce link analytics. Here, you’ll find metrics such as clicks, click-through rates, revenue, conversions, conversion rates, and transaction count.
Then, adding UTM parameters can help track the traffic that comes from Linktree.
Linktree key features
- Unlimited links
- Schedule links
- Embed social media posts
- Extensive customization
- Shopping
- Payments
- QR code
- UTM parameters
- Analytics
Linktree pricing
Linktree has a free plan. Then, the Starter plan costs $5 monthly.
The Pro plan costs $9 monthly, while the Premium plan costs $24 monthly.
3. Lnk.Bio
With over 700,000 users, Lnk.Bio is a popular Instagram link in bio tool, especially for creators.
Lnk.Bio is popular because of its right blend of features and affordable pricing.
This link in bio tool allows various layout options for your landing page. These include list, grid, and mirror your Instagram grid layouts.
Then, you get unlimited elements on your bio landing page. Apart from that, Lnk.Bio lets you add music and videos to your landing page.
If you want to draw attention to some pages, pin their links to the top of your bio page. If you want to receive payments from followers, the donation and thanks box lets you do that.
In terms of analytics, you can track clicks, views, and click-through rates. But beyond that, you’ll see the most clicked links, icons, and buttons.
Lnk.Bio provides 2-year historical data for these metrics, with an option to export the data into Excel.
In addition, Lnk.Bio lets you turn Instagram and TikTok followers into leads by collecting their details on the link in bio page.
This is possible through integration with email software like Mailchimp, GetResponse, MailerLite, and Constant Contact.
Lnk.Bio key features
- Donation and thanks box
- Unlimited links
- Extensive layout options
- Analytics
- Facebook and TikTok pixel
- Embed music and video
- Lead generation
Lnk.Bio pricing
Lnk.Bio has a free plan.
Then, there’s a mini-monthly plan for $0.99 monthly or a one-time fee of $9.99.
The highest plan is the Unique plan, which goes for a one-time fee of $24.99. There are add-ons at additional costs if you want extra functionality.
4. Pallyy
Pallyy is another social media management tool that offers the link in bio feature.
But even at that, Pallyy can compete with dedicated link in bio tools.
First, Pallyy lets you manage multiple bio links from one account. So, if you run Instagram marketing for clients, you’ll find this useful.
Then, the link in bio themes gives you a starting point. Beyond that, you get tools to customize link in bio pages to meet your brand needs.
The options here include changing the background and font colors.
Another thing you can do is add buttons at the top of your link in bio page. These buttons can link to your website, landing page, YouTube channel, and other important business pages.
Pallyy provides insights into clicks and views on your link in bio page.
If you work with team members, it’s easy to add them to your Pallyy account.
On top of these, Pallyy is affordable for most businesses.
Pallyy key features
- Multiple bio links
- Link in bio themes
- Customization
- Drag-and-drop buttons
- Analytics
- Team members
- Social media management
Read my full Pallyy review to learn more about the tool.
Pallyy pricing
Pallyy has a free and premium plan.
The Premium plan costs $18 monthly or $16.2 if you pay annually.
5. Shorby (now Shor)
Shorby is another popular link in bio tool. And there are a few reasons for that.
Shorby allows you to feature unlimited links in your bio landing page. So, add your social media accounts, website pages, products, or even favorite books.
Plus, there’s a dynamic feed which lets you add a blog RSS feed.
But beyond that, you can add other feeds like a YouTube channel, Shopify store, and Apple podcast.
So, this can be useful to promote your most popular content pieces.
Another impressive thing about Shorby is its messenger buttons, which include a phone, email, WhatsApp, or even Facebook Messenger button.
This lets link in bio page visitors contact you easily.
Beyond these, Shorby provides design features to customize your page.
For instance, you can add a button image, background image, and edit style colors. Then, the animation feature lets you draw attention to important page elements.
Shorby provides custom slashtags to customize your Instagram bio link according to brand colors.
You also get custom domains in 2 of the 3 plans, which allows a branded bio link.
Overall, Shorby is a robust option for small and big businesses.
Shorby key features
- Unlimited links
- Dynamic feed
- Messenger buttons
- Custom slashtags and domain
- Tracking pixels
- Page customization tools
- Team members
Shorby pricing
Shorby’s Rocket plan costs $15 monthly ($12 on an annual plan), while the Pro plan costs $29 monthly ($24 if you pay annually).
The agency plan costs $99 monthly ($82 if you pay annually).
6. LikeShop Link in Bio
If you run an ecommerce website, you should consider LikeShop Link in Bio.
The link in bio tool is part of the Dash Hudson social media management platform.
It’s easy to use and helps you build a landing page that can take your followers from Instagram or TikTok to checkout pages.
All in a few clicks.
Dash Hudson has a predictive technology, Vision, which helps you pick the best product images for your posts.
LikeShop provides tools to customize your link in bio page to reflect your brand elements.
To understand how LikeShop contributes to sales, add custom UTM codes to measure attribution.
LikeShop also provides analytics to track the performance of your link in bio page.
LikeShop Link in Bio key features
- Link in bio page customization
- Custom UTM codes to measure attribution
- Embeddable UGC galleries on product pages
- Team members
- Analytics
Dash Hudson pricing
Dash Hudson’s Grow plan costs $249 monthly ($224 on an annual plan), while the Engage plan costs $749 monthly ($674 on an annual plan).
The Advance plan costs $1,249 monthly ($1,124 if you pay annually), while the Enterprise plan costs $2,499 monthly.
7. SproutLink in Bio
Sprout Social is one of the most popular social media management tools.
Beyond scheduling, listening, employee advocacy, Sprout Social also lets you create link in bio pages.
Through its SproutLink in Bio feature, you can set up a link in bio page. With the site builder, it’s easy to customize your landing page by adding a page logo, button, and selecting a layout.
After setting up your page, add the SproutLink to your Instagram bio.
Once you finish the setup, your SproutLink in bio page will mirror your Instagram page, but with clickable media. Sprout Social lets you have up to 1,000 Instagram posts in your link in bio page.
But beyond that, Sprout Social allows you to add links to Instagram posts you published before activating SproutLink.
In addition, Sprout Social lets you add UTM parameters to your links to easily track the traffic from your link in bio page.
And with Sprout Social’s analytics, you get metrics about your links’ performance.
If you need a social media management tool that offers listening, employee advocacy, and also link in bio pages, you should consider Sprout Social.
SproutLink in bio key features
- 1,000 links in link in bio page
- Site builder
- UTM parameters
- Analytics
- Schedule link in bio
Sprout Social pricing
Sprout Social’s Standard plan costs $249 monthly, while the Professional plan costs $399 monthly.
The Advanced plan costs $499 monthly, but you’ll have to reach out to the Sprout Social team for the cost of the Enterprise plan.
Sprout Social offers a 30-day free trial for the plans. This way, you’ll understand its capabilities before paying for it.
8. Shortstack
Shortstack isn’t a dedicated link in bio tool.
But it has robust landing page features that can help you create your link in bio landing page. And you get link in bio templates for a start.
Shortstack will likely meet your needs if you need to run contests for your audience and generate leads.
After picking a template, Shortstack has a drag-and-drop editor that lets you create a unique page for your brand.
Shortstack also offers other features like popups and autoresponders.
With the autoresponder, you can set up automatic emails to people who enter your giveaways or fill a landing page form.
Shortstack key features
- Extensive templates
- Drag-and-drop builder
- Landing pages
- Popups
- Email autoresponder
- Contests and giveaways
Read my Shortstack review to learn more about the tool.
Shortstack pricing
Shortstack’s Business plan costs $99 monthly ($79 if you pay annually), while the Pro plan costs $249 monthly ($199 if billed annually).
To subscribe to the Enterprise plan, you have to contact Shortstack’s sales team to know the price.
9. Woorise
Woorise is one of the most popular giveaway tools. But beyond that, it has link in bio features.
You can start with one of Woorise’s templates to build your page.
The tool has a drag-and-drop builder that lets you customize your link in bio page to your taste. If you’re familiar with the WordPress CMS, you’ll find the editor easy to use.
So, set up buttons that lead to your blog posts, newsletter signups, or social accounts.
Woorise also lets you add videos, images, and social media posts to your link in bio landing page.
Apart from that, you have social icons for Instagram, TikTok, YouTube, and more.
Lastly, Woorise provides analytics to track the performance of your links. You’ll see what each visitor views and the number of clicks on links.
So, if you want to run giveaways on social media and use a link in bio landing page, Woorise is a tool you should consider.
Woorise key features
- Drag-and-drop page builder
- Link in bio templates
- Connect with popular social media networks
- Link in bio page buttons
- Embed videos, images, and social media posts
- Analytics
- Giveaways
- Landing pages
To get more information about this tool, read my full Woorise review.
Woorise pricing
Woorise’s Basic plan costs $29 monthly ($23 on an annual plan).
The Grow plan costs $49 monthly ($39 on an annual plan), while the Pro plan costs $99 monthly ($79 on an annual plan).
Which link in bio tool should I go for?
Frankly, the best link in bio tool for me will differ from yours.
That’s because our needs are different.
So, I’ve grouped these tools according to various criteria.
Social media management tools with link in bio feature
If you want a link in bio tool that will also help manage social media activities, you’ll find 4 of these tools valuable.
Consider Later, Pallyy, Sprout Social, and Dash Hudson (LikeShop).
In addition to creating a link in bio page, these tools provide features to compose and schedule posts, engage with your audience, and track social media performance.
Link in bio tools with extensive landing page capabilities
If you want tools that let you design your link in bio landing page for many functionalities, consider Linktree, Shorby, Later, and Shortstack.
These tools provide features to get more benefits from your link in bio page.
Link in bio tools with contest capabilities
If you want a link in bio tool that can also run contests, consider Shortstack and Woorise.
In addition to your link in bio, these tools let you run various types of contests and giveaways.
Link in bio tools with best design capabilities
Some tools give you more freedom to design link in bio pages that are unique to your brand.
The best tools to consider for this trait are Later, Lnk.Bio, Linktree, and LikeShop (Dash Hudson).
Best link in bio tools for ecommerce sites
If you run an ecommerce store, you want to have the ability to link your Instagram posts to your online store.
The best tools to consider for these features are LikeShop (by Dash Hudson), Later, and Linktree.
These tools let you feature your products and track important ecommerce metrics.
Affordable link in bio tools
If you run a small business, you want affordable tools.
To be honest, many tools on this list are affordable. For example, 6 of the tools here have plans that cost less than $30 monthly.
But the most affordable tools here are Lnk.Bio, Linktree, Shorby, and Pallyy.
These 4 tools have plans that cost less than $20 monthly.
Conclusion
A link in bio tool can boost your marketing efforts on social media.
It can help you organize all your important business pages in one place.
You can link to your blog posts, product pages, newsletter signup, YouTube channel, podcast page, and more.
Even if you have no business website, this can be a temporary measure till you create the website.
Go through this list, create a shortlist, and try the products out.
Most of them have free plans and allow free trials.
So, pick one and start driving tons of traffic to your most important business pages.
Disclosure: When you buy something through one of the links on our site, we may earn an affiliate commission. We only recommend products we use and/or believe will deliver value to you.
Samuel writes long-form guides to help businesses and entrepreneurs achieve better results from their marketing activities. He also writes for marketing and SaaS companies that want more leads and customers. Get in touch with him to discuss your content needs.