9 Powerful Link in Bio Tools to Drive Tons of Traffic to Your Business Pages

You’ve heard that link in bio tools will help you drive more people from Instagram and TikTok to your website pages.

And all with a single link on your profile.

But which link in bio tool will work best for your business?

Which tool will help optimize your Instagram profile (or TikTok) to drive more traffic?

It depends on your needs.

You may be looking for a tool that gives you:

• A premium landing page design
• Extensive features
• Ecommerce capabilities
• Affordable plans

This guide will explore 9 best link in bio tools based on different criteria.

In other words, I’ll help you find the best tool to create a link in bio page that converts.

Let’s dive in.

1. Lnk.Bio

Average G2 rating: 4.5

With 1+ million users, Lnk.Bio is a popular Instagram link in bio tool, especially for creators.

This popularity stems from its right blend of extensive features and affordable pricing.

For example, lnk.bio allows various layout options, including list, grid, and mirror your Instagram grid.

Then, you get unlimited elements on your bio landing page, which includes music and videos.

If you want to draw attention to some pages, pin their links to the top of your bio page.

You can also receive payments through the donation and thanks box.

In the analytics section, you can track clicks, views, click-through rates, and the most clicked links, icons, and buttons.

On top of that, Lnk.Bio provides 2-year historical data, with an option to export the data into Excel.

Finally, Lnk.Bio lets you collect and process leads through integrations like Mailchimp, GetResponse, MailerLite, and Constant Contact.

Lnk.Bio key features

• Donation and thanks box
• Unlimited links
• Extensive layout options
• Analytics
• Facebook and TikTok pixel
• Embed music and video
• Lead generation 
• iOS and Android apps

Lnk.Bio pricing

Lnk.Bio has a free plan. 

Then, there’s a mini-monthly plan for $0.99 monthly or a one-time fee of $9.99.

The highest plan is the Unique plan, which goes for a one-time fee of $24.99. There are add-ons at additional costs if you want extra functionality.

Try Lnk.Bio

2. Linktree

Average G2 rating: 4.6

Average Capterra rating: 4.5

Linktree is arguably the most popular link in bio tool, and not just because it’s one of the pioneer tools.

But also because it has valuable features that attract and keep users.

First, Linktree offers unlimited links on your page, with options to schedule them to go live and disappear at set times.

Then, you can collect visitors’ email addresses and phone numbers for future communication. If you want feedback about your business, it’s easy to add forms with questions.

To create a unique page, Linktree lets you: 

• Embed social media posts 
• Add social icons
• Edit button and styles
• Pick themes
• Change background colors

Also, you can connect your Shopify, Spring, or Bonfire store to display products. Then, use PayPal and Square integrations to collect payments.

Linktree analytics provide individual and commerce link metrics, including clicks, click-through rates, revenue, conversions, conversion rates, and transaction count.

If you link to web pages, UTM parameters can help you track traffic from your link in bio page.

Linktree key features

• Unlimited links
• Schedule links
• Embed social media posts
• Extensive customization
• Shopping
• Payments
• QR code
• UTM parameters
• Analytics 

Linktree pricing

Linktree has a free plan. Then, the Starter plan costs $5 monthly.

The Pro plan costs $9 monthly, while the Premium plan costs $24 monthly.

Try Linktree

3. Linkin.bio by Later

Average G2 rating: 4.5

Average Capterra rating: 4.4

Later, beyond social media management, has a link in bio tool for Instagram and TikTok.

This means you can mirror your Instagram and TikTok feeds and link social posts to web pages.

One thing I love in Linkin.bio is its premium bio page design, which lets you brand your page with unique colors, fonts, and themes.

Then, if you sell products, you can feature them with their prices or highlight a specific product in a featured banner.

You can collect email addresses of page visitors through the Mailchimp integration. However, Later only supports Mailchimp, which makes lead collection hard for people using other email tools.

Then, Linkin.bio analytics help you track metrics, such as:

• Link in bio clicks
• Page views
• Click-through rates

You also get more metrics through the Google Analytics integration.

If you need a social media management tool with link in bio features, consider Later.

Linkin.bio by Later key features

• Custom colors, fonts, and themes
• Multiple link in bio tabs
• Featured banner
• Mailchimp integration
• Analytics

Later pricing

Later’s Starter plan costs $25 monthly ($20.83 if you pay annually) and includes 1 social set and user. The Growth plan comes with 3 social sets and users and costs $45 monthly ($37.5 on an annual plan).

Lastly, the Advanced plan costs $80 monthly ($66.67 if you pay annually) and comes with 6 social sets and users. More social sets and users are available at an extra cost.

Try Later

4. Pallyy

Average Capterra rating: 4.7

Pallyy offers the link in bio feature on top of its social media management features.

If you manage social media accounts for multiple clients, Pallyy lets you create a bio link for each account.

Then, themes, backgrounds, and font colors help you customize your link in bio page.

You can also add buttons that lead to your website, landing page, YouTube channel, and more. Then, you can mirror your Instagram grid and link Instagram posts to web pages.

In terms of analytics, you can track clicks and page views.

Even though Pallyy allows you to add and collaborate with team members, it’s affordable for most businesses.

To learn more about this tool’s capabilities, read my Pallyy review.

Pallyy key features

• Multiple bio links
• Link in bio themes
• Customization
• Drag-and-drop buttons
• Analytics
• Team members
• Social media management

Pallyy pricing

Pallyy has 3 pricing plans, including a free plan.

Then, you have a Pay As You Go plan, which costs $25 monthly ($20 on an annual plan) and comes with 1 social set, 1 user, and unlimited posts.

The Unlimited plan costs $199 monthly ($149 on an annual plan) and comes with unlimited social sets, posts, and users.

Try Pallyy

5. Shorby (now Shor)

Average G2 rating: 4.1

One popular Shorby feature is its unlimited links in your bio page, which lets you add social media accounts, website pages, products, or even favorite books.

You also get dynamic feeds for your Blog RSS feed, YouTube channel, Shopify store, and Apple podcast.

If your audience needs to contact you regularly, Shorby offers messenger buttons for phone, email, WhatsApp, and Facebook Messenger.

Then, you can customize your page using design features, such as:

• Adding a button image
• Adding a background image
• Editing style colors
• Using animation

You also get the option to customize your Instagram bio link or use custom domains.

Shorby key features

• Unlimited links
• Dynamic feed
• Messenger buttons
• Custom slashtags and domain
• Tracking pixels
• Page customization tools
• Team members

Shorby pricing

Shorby’s Rocket plan costs $15 monthly ($12 on an annual plan), while the Pro plan costs $29 monthly ($24 if you pay annually).

The agency plan costs $99 monthly ($82 if you pay annually).

Try Shorby

6. LikeShop Link in Bio

Average G2 rating: 4.7

Average Capterra rating: 5

LikeShop is a feature in Dash Social (formerly Dash Hudson) that is particularly useful for ecommerce businesses.

In a few clicks, you can build a bio landing page that will direct Instagram or TikTok followers to checkout pages.

Dash Social has a predictive technology, Vision, which helps you pick the best product images for your posts.

LikeShop provides tools to customize your link in bio page to reflect your brand elements.

To understand how LikeShop contributes to sales, add custom UTM codes to measure attribution.

LikeShop also provides analytics to track the performance of your link in bio page. 

LikeShop Link in Bio key features

• Link in bio page customization
• Custom UTM codes to measure attribution
• Embeddable UGC galleries on product pages
• Team members
• Analytics

Dash Social pricing

Dash Social’s Grow plan costs $499 monthly, while the Engage plan costs $899 monthly.

The Advance plan costs $1,599 monthly, while the Enterprise plan costs $2,999 monthly.

Try LikeShop

7. SproutLink in Bio

Average G2 rating: 4.4

Average Capterra rating: 4.4

Apart from scheduling, inbox, and other social media management features, Sprout Social also lets you create link in bio pages. 

With SproutLink in Bio, you can set up and customize your bio link page by adding a page logo, adding a button, and selecting a layout.

After setting up your SproutLink in Bio page, it will mirror your Instagram page, with the ability to link each post to a web page. Sprout Social lets you have up to 1,000 Instagram posts in your link in bio page.

But beyond that, Sprout Social allows you to add links to Instagram posts you published before activating SproutLink.

In addition, Sprout Social lets you add UTM parameters to your links to easily track the traffic from your link in bio page.

And with Sprout Social’s analytics, you get metrics about your links’ performance.

If you want more information about this tool, read my Sprout Social review.

SproutLink in bio key features

• 1,000 Instagram posts in link in bio page
• Site builder
• UTM parameters
• Analytics
• Schedule link in bio

Sprout Social pricing

Sprout Social’s Standard plan costs $249 monthly, while the Professional plan costs $399 monthly.

The Advanced plan costs $499 monthly, but you’ll have to reach out to the Sprout Social team for the cost of the Enterprise plan.

Sprout Social offers a 30-day free trial for the plans. This way, you’ll understand its capabilities before paying for it.

Try Sprout Social

8. ShortStack

Average G2 rating: 4.5

Average Capterra rating: 4.4

ShortStack is a contest and landing page tool that lets you create link in bio pages.

ShortStack has link in bio templates to get you started and a drag-and-drop editor to customize the page to your needs.

Apart from link in bio, there are other features like popups and autoresponder.

With the autoresponder, you can automatically send emails to people who submit their details on your page.

Read my ShortStack review to get more details about its capabilities.

ShortStack key features

• Extensive templates
• Drag-and-drop builder
• Landing pages
• Popups
• Email autoresponder
• Contests and giveaways

ShortStack pricing

ShortStack’s Startup plan costs $49 monthly (or $39 on an annual plan) and comes with all templates, basic features, all entry methods, and 2,000 stored entry limit.

Visit the pricing page to find the best plan for your needs.

Try Shortstack

9. Woorise

Average G2 rating: 4.6

Average Capterra rating: 4.7

Woorise is a lead generation and giveaway tool with link in bio features.

You can start with one of Woorise’s templates and customize your page with the drag-and-drop builder.

If you’re familiar with the WordPress CMS, you can easily set up buttons that link to blog posts, newsletter signups, or social accounts.

Woorise also lets you add videos, images, social media posts, and social icons to your bio landing page.

Lastly, Woorise provides analytics to track the performance of your links. You’ll see what each visitor views and the number of clicks on links.

To learn more about this tool, read my Woorise review.

Woorise key features

• Drag-and-drop page builder
• Link in bio templates
• Connect with popular social media networks
• Link in bio page buttons
• Embed videos, images, and social media posts
• Analytics
• Giveaways
• Landing pages

Woorise pricing

Woorise’s Basic plan costs $29 monthly ($23 on an annual plan).

The Grow plan costs $49 monthly ($39 on an annual plan), while the Pro plan costs $99 monthly ($79 on an annual plan).

Try Woorise

Which link in bio tool should I go for?

The best link in bio tool for you depends on your needs.

Here are great tools for various use cases:

Social media management tools with link in bio feature

Pallyy, Sprout Social, and Dash Social (LikeShop) provide excellent social media management features in addition to link in bio.

So, these tools can help you plan and schedule posts, engage with your audience, and track social media performance.

Link in bio tools with extensive landing page capabilities

Lnk.bio, Linktree, Shorby, and Later let you add many functionalities to your link in bio page.

Link in bio tools with contest capabilities

If you need to run various types of contests and giveaways, consider ShortStack and Woorise.

Link in bio tools with the best design capabilities

Lnk.Bio, Later, Linktree, and LikeShop (Dash Social) give you the best design freedom to build a page that suits your taste.

Best link in bio tools for ecommerce sites

LikeShop, Later, and Linktree let you feature your products, link Instagram posts to product pages, and track important ecommerce metrics.

Affordable link in bio tools

Lnk.Bio, Linktree, Shorby, and Pallyy have plans that are $20 or less monthly.

You can even pay a one-time cost of less than $30 for Lnk.Bio.

Conclusion

A link in bio tool helps you build a landing page for your social media audience.

It lets you organize and link to your important business pages, including:

• Blog posts
• Product pages
• Newsletter signup
• YouTube channel
• Podcast page 
• Social media accounts

Even if you have no business website yet, this can be your one-page website.

So, try out a few of these tools for free to uncover the best fit for your needs.

Disclosure: When you buy something through one of the links on our site, we may earn an affiliate commission. We only recommend products we use and/or believe will deliver value to you.