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In preparation for your next Instagram giveaway, do you want to promote your giveaway, manage participants, and even pick winners effectively?
Then, you need the right Instagram giveaway tool.
Once you tick this off your checklist, you’re ready to manage your next giveaway and subsequent ones. And participants won’t have to hit their head against a wall just to enter your contest.
So, in this guide, I’ll provide a detailed walkthrough of the 7 best Instagram giveaway tools that still work for businesses and individuals in 2025. You’ll see the features they bring to your giveaways and how much they’ll cost.
Let’s dive into the options.
Best Instagram Giveaway Tools
Here are the 7 best Instagram giveaway tools that can help you manage giveaways and contests in 2025:
1. SweepWidget
Among the numerous giveaways you can run on SweepWidget, you’ll find Instagram giveaways valuable to your campaigns. First of all, this tool is easy to use, even if you’re creating a giveaway for the first time.
Adding essential elements to your giveaway landing page is easy. Beyond this, you have 6 entry methods and can add all of them if you want.
For each entry method, indicate the number of entries it’s worth. For instance, a follow could be worth 3 entries, while a post visit will be worth 1. After creating your giveaway, you have the option to test it before publishing on your website and promoting it.
If you’re running giveaways for your customers in a particular location, SweepWidget allows you to restrict entries to that location. Once your giveaway is live, you have access to statistics such as participants, actions, entries, and more.
Then, you can pick winners from entries or choose randomly.
If you’ve collected emails in your giveaway, integrate SweepWidget with your email marketing platform using one of over 25 integrations.
No matter the number or complexity of your giveaway campaigns, SweepWidget’s pricing plans provide great value for every marketer.
Finally, you have access to support through the “Support” button at the bottom right corner of your dashboard, documentation, and giveaway examples.
SweepWidget is my top recommendation for your Instagram giveaways because of its great balance of pricing, ease of use, and extensive features.
Visit SweepWidget’s website to learn more about how the tool can help you run successful giveaways.
If you want to learn more about this tool, check out my SweepWidget review.
SweepWidget key features
- Drag-and-drop editor
- Instant coupon and rewards
- Referrals
- Schedule giveaway
- Contest leaderboard
- Contest management
- Fraud prevention
- Random winner picker
- Multilingual giveaways with support for over 100 languages
- Over 30 integrations
SweepWidget pros
- Easy to use
- Generous free plan
- Over 30 social platforms supported
- Unlimited campaigns
- Unlimited user entries
- Over 90 entry methods
- Excellent customer service
SweepWidget cons
- SweepWidget branding on the low-tier plans
- Limited design customization
SweepWidget pricing
SweepWidget has a free plan and offers a free trial for paid plans. The paid plans start at $29 monthly.
Visit SweepWidget’s pricing page to see the plan that fits your needs.
2. ShortStack
Even though ShortStack is more popular for Facebook, it provides robust features that help to organize your Instagram giveaways. With ShortStack, you can run comment-to-enter, hashtag, and mention giveaways.
For comment giveaways, import all comments into ShortStack. These include the commenter’s name, comment, and URL.
The random entry selector on this tool allows you to pick winners among the comments. Also, remove duplicate comments from cheating participants.
Organizing a hashtag or mention giveaway is easy for Instagram users. All a user has to do is mention your business or include a hashtag in their update.
Even more, it’s an easy way to collect user-generated content (UGC) for future use. Its random entry selector also helps to pick the winners of the giveaway.
Furthermore, ShortStack allows you to export these entries in CSV and ZIP files to have a permanent copy. In addition, ShortStack provides analytics that help track different metrics of your campaign performance.
ShortStack allows you to run giveaways on Instagram and helps to pick winners automatically.
Visit the ShortStack website to check out their features for your next Instagram giveaway.
If you want to have more information about its contest and landing page creation capabilities, read my detailed ShortStack review.
ShortStack key features
- Drag-and-drop editor
- Contest templates
- Landing pages and forms
- Contest administration
- Email marketingCampaign analytics
- Team collaboration
- Custom services
ShortStack pros
- Mobile-friendly contests
- Extensive contest campaign types
- Email autoresponders for giveaway participants
- Professional templates
- Robust contest management tools
- White labeling option for agencies
ShortStack cons
- Expensive for freelancers and solopreneurs
- Steep learning curve for beginners
- ShortStack branding on business plan
- Low number of views and entries on low-tier plan
ShortStack pricing
Shortstack’s plans start at $49 monthly. But you can sign up to Shortstack and try the features for free before running a contest.
3. Viralsweep
Viralsweep provides many features to run successful Instagram giveaways.
First, you have the sweepstakes and contest apps to run various Instagram contests.
In these campaigns, Viralsweep supports Instagram actions like visiting an Instagram profile and visiting an Instagram post.
Beyond that, Viralsweep lets you set up a hashtag gallery so that every post using an Instagram hashtag will automatically appear on your gallery. Also, contest participants can upload media to a gallery for voting contests.
Then, there’s a comments app to run an Instagram comments giveaway.
Beyond these, Viralsweep has a contest builder to design your contest, add social actions, and generate contest rules.
During and after your giveaways, you’ll see participants’ email addresses, locations, number of entries, and statuses.
You’ll find even more features when you visit Viralsweep’s website.
Viralsweep key features
- Sweepstakes apps
- Contest apps
- Hashtag app
- Comments app
- Contest builder
- Entry management
- Shopify app
- Giveaway security
- Geo-targeting
- Email notifications
- Integrations
Viralsweep pros
- Extensive contest apps
- Beautiful designs
- Easy to use
- Unlimited promotions
- Unlimited entries
- Excellent customer support
- A/B testing
- 60 integrations
Viralsweep cons
- Limited design customization
- Expensive compared to alternatives
Viralsweep pricing
Viralsweep’s plans start at $49 monthly. Every plan comes with unlimited promotions and entries.
Try Viralsweep for 7 days before picking your preferred plan.
4. Easypromos
This tool allows you to run comment-to-enter, mention, and hashtag giveaways on Instagram. For the comment-to-enter giveaways, Easypromos allows you to use its Instagram comment picker app to select winners.
Then, you can filter these comments by hashtag, date, or number of mentions. This might be necessary if you’ve instructed participants to use a hashtag or tag their friends.
In many cases, you’ll set a deadline for your giveaways. With the date filter, Easypromos will exclude the comments after the deadline while picking the winner.
Also, running giveaways on Instagram sponsored posts is possible. The mention and hashtag giveaways, apart from increasing brand awareness, also help to acquire user-generated content.
Whenever your brand is mentioned, or the giveaway hashtag is used, Easypromos will import the image or video into their app. This helps to organize all the entries in one place.
To design your giveaways, Easypromos provides a drag-and-drop interface to make it easy.
After your campaign, you get analytics to track your performance. The tool also determines the ROI of your campaign to see how the campaign has contributed to your business’s bottom line.
Check out the Easypromos’ website to see its features in detail. For more information on running Instagram giveaways and other types of promotions, read my detailed Easypromos review.
Easypromos key features
- Over 300 contest templates
- Random winner picker
- Email autoresponder
- Team and agents
- Integration
- Contest statistics
Easypromos pros
- Excellent customer support
- Easy to use
- Support for unlimited social media profiles
- Extensive number of contest campaign types
- White labeling for agencies
Easypromos cons
- Easypromos branding on the premium plan
- Pricing is complicated
Easypromos pricing
Easypromos’s plans start at $29 monthly.
Sign up for Easypromos and test the apps for free before running a giveaway.
5. Woobox
This is one of the most popular Instagram giveaway apps and for good reasons. First, Woobox can organize comment-to-enter and hashtag contests on Instagram.
The beauty of hashtag contests is that you have the option to collect comments, images, or videos. Woobox helps to collect these media files.
Moreso, you have the option to moderate entries manually or auto-approve them. To create a beautiful display of your entries, there’s an option to collect these images into a gallery on your website.
Also, website visitors can vote for giveaway entrants to settle on a winner. If you’re running a comment-to-enter giveaway, the Instagram comment picker helps to select a random comment as your winner.
Before the announcement, you’ll review the winner to ensure they’ve met all Instagram contest guidelines. If the winner has violated the guidelines, Woobox will pick another winner.
Another option is to host the giveaway on your website and reward visitors for actions they take on Instagram. If you captured leads during your giveaway, Woobox integrates with tools to process leads.
Visit Woobox to learn more about organizing your next Instagram giveaway.
Woobox key features
- Hashtag contests
- Coupon codes
- Templates
- Email autoresponders
- Contest galleries
- Landing pages
- Winner picker tool
- Team members
Woobox pros
- Easy to use
- Unlimited campaigns
- Customizable forms
- Great customer support
Woobox cons
- Very limited free plan
- 1,000 participants for the lowest paid plan
- Limited number of templates
- No free trial
Woobox pricing
Woobox has a free plan. The paid plans start at $37 monthly.
In terms of running giveaways with Gleam, you get a lot of flexibility. For instance, you can organize your giveaways both on Instagram and through your website.
On Instagram, you have options such as like/comment-to-enter, hashtag, and mention giveaways, which are easier for users. If you’re running a contest on your website, specify that visitors take some actions on Instagram to qualify for your giveaway.
For example, here’s a Gleam Instagram giveaway:
Looking at this, Gleam gives you so many options on the actions participants can take to enter the giveaway. When users sign up for your giveaway, Gleam tracks them to ensure that they’ve taken the necessary steps on Instagram.
With this, it’s easy to identify qualified entrants. Also, you get access to the competitions app, which imports entries to Gleam.
Another option you’ll like is the ability to collect photos from photo contests and display them in a gallery on your website. This will encourage more of your visitors to enter the giveaway. And thus, more publicity.
Beyond this, you can select your giveaway winners automatically. Apart from Gleam apps, you have access to over 100 integrations that will allow you to organize a successful giveaway.
Visit Gleam to learn more about using the tool to run your Instagram giveaways.
Gleam key features
- Instant rewards
- Competition
- Galleries
- Fraud filter
- Email autoresponders and promotion emails
- Opt-in forms
- Pixel tracking
Gleam pros
- Easy to use
- Extensive number of social platforms
Gleam cons
- Underwhelming campaign analytics
- Limited design and customization tools
Gleam pricing
Gleam’s plans start at $119 monthly.
7. Woorise
Woorise is an Instagram giveaway tool that allows you to organize your giveaways on both your website and Instagram. Its drag-and-drop builder helps create giveaway pages on your website to promote your giveaways.
Likewise, you can specify contest actions and corresponding entry points. These actions include sharing the giveaway on Instagram, following your Instagram account, or even submitting their email addresses.
It also comes with fraud detection capabilities that ensure you identify cheaters in your giveaway. To process captured leads during your campaign, you have access to integrations with your favorite marketing tools.
Meanwhile, you have the option to export user data collected during the campaign.
The analytics feature allows you to track your giveaway performance. So, compare performance to your goals. Then, use the insights to improve future giveaways.
To learn more about this tool, read my full Woorise review.
Woorise key features
- Drag-and-drop-campaign builder
- Referrals
- Multilingual campaigns
- Contest management
- Email autoresponder
- Winner picker
- Fraud detection
- Campaign analytics
- Team members
- Integrations
Woorise pros
- Mobile-responsive contests
- Free plan available
- Vast number of languages for an international audience
- Great customer support
Woorise cons
- CSS customization is only available in the pro plan
- Facebook integration can be tricky
- Customization of campaigns is limited
Woorise pricing
Woorise’s plans start at $29 monthly.
Try Woorise for 14 days before paying for a plan.
Why run Instagram giveaways or contests?
Running Instagram giveaways can deliver respectable marketing results without costing an arm and a leg.
Results like:
- Better page engagement
- Increase in the number of followers
- More leads
- Increase in sales
- A higher rank on Instagram search
According to Tailwind, Instagram accounts that hold contests or giveaways acquire followers 70% faster over 3 months than those that don’t.
Then, Instagram contests get 64 times more comments and 3.5 times more likes than average Instagram posts.
Now, achieving these benefits will stay a pipe dream without the right Instagram giveaway tool.
Types of Instagram giveaways
Having gone through these Instagram giveaway apps, what are the types of Instagram giveaways you can run with them?
- Like/comment to enter: for contestants to qualify, they’ll have to like and/or comment on a particular post.
- Hashtag: if you’re promoting a product, users can feature this hashtag in their Instagram posts to enter this giveaway.
- Polls: do you have an interesting poll about your business or industry? To get as many voters as possible, attach a chance to win a prize for voters.
- Follow: this type of giveaway will help you increase your Instagram followers as they need to follow your account before entering the contest.
- Trivia: how much do your followers know about your business or industry? A trivia combined with a giveaway is a great way to get more people to answer the questions.
- Tag a friend: for participants to qualify for this giveaway, they’ll have to tag a friend in their Instagram post about your company. This will help to increase reach.
- Caption: having fun is part of the Instagram experience. And when you have a funny image, tell your audience to caption it. With the additional chance of a giveaway, you’ll get more people to respond.
Now, look into these Instagram giveaway types the next time you’re planning to run a giveaway.
Conclusion
Which Instagram giveaway tool looks promising based on your needs?
Register an account with the tool and try it out for your giveaway. Then, confirm if it’s the best choice.
If you want to run Facebook giveaways, check out the best Facebook giveaway tools.
Samuel is a freelance SaaS writer. He has written for top SaaS websites like GetResponse, SweepWidget, and Hopper HQ to raise awareness, attract users, and drive monthly recurring revenue (MRR). Get in touch with him to rev up your content engine.
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