Consensus content used to be a great way to attract loads of web traffic.
But artificial intelligence (AI) is now eating into that traffic.
Helpful Content for Marketing and MarTech Companies
Consensus content used to be a great way to attract loads of web traffic.
But artificial intelligence (AI) is now eating into that traffic.
Think about the first time you visited a particular blog.
You just clicked through a headline on Google search results or LinkedIn.
Because, even though you’ve never visited this site, the headline promised to solve a problem.
Since every business invests in it, SaaS content marketing has gotten fiercely competitive.
How do you stand out when you’re competing with people who understand the nitty-gritty of content marketing?
It will take a lot of effort and attention to the little details.
Asking how much it costs to hire a writer is like asking how much it costs to buy a car.
There’s no simple answer.
If you hiss every time you have to copy content from Google Docs to paste into an external plagiarism tool, then you’ll love what you’re about to read.
Everybody can write on Twitter, Facebook, and LinkedIn.
But writing professional content that moves people to action takes more work.
And naturally, you need the best writing tools to help you become an in-demand writer.
You’ve spent thousands of hours developing a product you believe users will love.
You’re confident users will send love letters your way, to appreciate your genius in building this product. Thank you, Milord, for blessing us mere mortals with this magnificent offering.
But there’s a problem.
Finding an excellent writer is a huge step in creating content that engages and converts your audience.
According to the Semrush content marketing report, 66% of very successful content marketers have more than four specialists in their content team.
However, finding a specialist writer who fits your business like a glove is exhausting.
Having a SaaS content strategy isn’t a shortcut to writing a 3,000-word guide in 30 minutes.
And it won’t get you to rank number 1 for your main product keywords tomorrow.
So, what can a SaaS content strategy help you achieve?
You’ve heard about how powerful content marketing can be in terms of returns on investment (ROI).
You’ve even seen statistics proving its effectiveness. And you’re thinking of investing in content marketing.
But there’s still a little doubt in there. You need to see real-life situations where content marketing has produced results.
To clear your doubt, I’ve compiled 7 content marketing case studies and the lessons you can learn as a business.
Turning your website visitor into a customer is a long process. First of all, you have to turn a visitor into a lead.
Then, you’ll build interest in your product before closing the sale.
All along this journey, you need valuable content. Whether at the awareness, evaluation, or sales stage, prospects will take your intended action through effective content marketing.
Now, how do you exploit content marketing at the top of your sales funnel (TOFU), also called the awareness stage?
Marketing is vital to gaining more leads and customers. And ultimately, marketing helps you to reach your revenue targets.
However, without the right marketing strategies, you’ll waste your efforts and fail to achieve your intended results.
How do you gain more qualified leads and customers through marketing?
In this guide, we’ll go through 10 strategies you can start using today.
When you hear about popular social media platforms, Pinterest is usually down the list.
But with 291 million monthly active users, this is a platform you should pay attention to.
Even though Pinterest has a lower user figure than some bigger platforms you already know, it might be the best choice for your business in some cases.
Want to find out? Check out these 25 Pinterest statistics to see why you need to invest in the platform today.
Every day, businesses bleed money away. Only a few of your visitors will end up buying your products.
It can even get worse.
Some visitors abandon your website after adding products to their cart.
You’ve heard that producing content can get you more customers.
But so far, creating consistent and valuable content has been a high mountain you can’t climb.
How can you build a content strategy to help create content your audience will love?
Who is the freelance marketing writer of your dreams?
I imagine this will be a writer that deeply understands marketing, can create detailed outlines for written content, and write content that moves your audience to action.
Many websites write great content. But some have built authority over the years.
If you’re producing great content today, you might be frustrated with the poor results you’re getting. What could simply be the problem?
We all want to write for our industry’s authoritative websites.
Whether you’re a marketer, top executive, or founder.
Why?
Do you run a new website or blog? One of your main worries is search engine optimization to bring in new visitors from search engines.
But SEO is a wide field. And things can get confusing really fast.
In this guide, you’ll learn all the basic details you need to know to optimize your website for search engines.
Voice technology is becoming better.
And with it, voice search is becoming bigger.
More people are doing voice searches on their smartphones. And others are using voice to search on smart speakers.
How do you stop losing and start gaining customers as a result of this booming trend?
You have to optimize your content for voice search. Fortunately, that’s what you’re going to learn in this post.