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6 Social Scheduling Mistakes That Can Hurt Your Reach And Reputation

July 1, 2025 by Samuel Olumide

You’ve been publishing a lot of content on multiple social media networks through scheduling.

Now, you save many hours weekly that you can commit to other important business activities.

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Categories Social Media Tags social media Leave a comment

Lean content: How to Regain Readers’ Trust in the Age of AI

June 4, 2025 by Samuel Olumide

Over the years, a divide has been growing between content marketers and audiences.

With AI coming onto the scene, this divide has even grown wider.

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Categories Content Marketing, SaaS Content Tags content marketing, SaaS Content Leave a comment

7-Point Blog Writing Checklist: How I Write Remarkable Content

July 7, 2025 by Samuel Olumide

One of the most common questions I get from potential clients is, “What’s your blog writing process?”

And I understand why potential clients ask this.

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Categories Content Marketing, SaaS Content Tags content marketing, SaaS Content Leave a comment

Understanding Search Intent: How to Read Searchers’ Minds Like an Open Book

May 16, 2025 by Samuel Olumide

Search intent is the reason a searcher puts a keyword in Google. It explains what type of information the searcher is looking for.

But as simple as it sounds, understanding search intent deeply is hard.

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Categories Content Marketing, SaaS Content, Search Engine Optimization (SEO) Tags content marketing, SaaS Content Leave a comment

Why Are My SaaS Blog Posts Struggling to Rank on Google? 8 Reasons and What to Do

June 3, 2025 by Samuel Olumide

Your blog posts should be ranking for thousands of keywords.

And these rankings should be driving tens of thousands of organic traffic.

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Categories SaaS Content Tags SaaS Content Leave a comment

TikTok Marketing Examples: 11 Brands Killing It

April 28, 2025 by Samuel Olumide

No matter your business, you can’t afford to bore your audience on TikTok.

Otherwise, you’ll get no love on the platform.

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Categories TikTok Tags TikTok Leave a comment

7 Giveaway Mistakes That Will Waste Your Money And Business Opportunities

April 15, 2025 by Samuel Olumide

You’ve gotten your giveaway prize and are excited to launch your giveaway.

But you need to watch out for these giveaway mistakes that can waste your money and time.

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Categories Giveaway, Instagram Tags Giveaway, Instagram Leave a comment

7 Best Sprinklr Social Alternatives That Won’t Burn a Hole in Your Pocket

July 11, 2025 by Samuel Olumide

Sprinklr is a powerful tool, and many enterprises will like its capabilities. 

But even with these, there are deal breakers that can get you running for the exits. 

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Categories Reviews, Social Media Tags reviews, social media Leave a comment

Duolingo Social Media Marketing: How The Brand Amassed Over 31 Million Followers

September 17, 2025 by Samuel Olumide

I first heard of Duolingo many years ago but paid no attention to it.

However, that changed when I watched a TED talk by Luis von Ahn, co-founder and CEO of Duolingo, in 2023.

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Categories Social Media, TikTok Tags social media, TikTok Leave a comment

How to Find TikTok UGC Creators Who Sell Thousands of Products

April 4, 2025 by Samuel Olumide

Do a TikTok search, and you’ll literally find thousands of TikTok UGC creators.

But picking the right creators is different from throwing a dice and going with whatever number you get.

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Categories Social Media, TikTok Tags TikTok Leave a comment

The Mere Exposure Effect in Marketing: First, Be Known

March 18, 2025 by Samuel Olumide

If you were to buy a car tomorrow, which brand would you buy?

If you actually buy a car tomorrow, the brand you just thought of has an advantage over others.

Because you already know that brand.

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Categories Content Marketing, SaaS Content Tags content marketing Leave a comment

Is TOFU Content Dead in The Age of AI?

May 27, 2025 by Samuel Olumide

You can barely go a day without hearing about AI in content.

And that’s because of a single reason:

AI has disrupted content marketing.

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Categories Content Marketing, SaaS Content Tags content marketing, SaaS Content Leave a comment

Ahrefs Content Marketing Strategy: 5 Lessons From a $100M+ SaaS Strategy

May 6, 2025 by Samuel Olumide

Every day, thousands of SEOs go into their Ahrefs account to research keywords, track search rankings, and improve search marketing efforts.

On their own, Ahrefs features can convince any SEO that using the tool is the only right decision.

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Categories Content Marketing, SaaS Content Tags content marketing, SaaS Content Leave a comment

7 Ways to Raise Your SaaS Blog Content Quality to Attract Loyal Readers

September 17, 2025 by Samuel Olumide

No brand ever gets to the peak of content quality.

Every day, brands take step after step to push their content quality a bit higher.

And your SaaS brand must always be on this journey too.

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Categories Content Marketing, SaaS Content, Writing Tags SaaS Content, writing Leave a comment

Write Engaging Content: 6 Lessons I Learned From Successful YouTubers

December 23, 2024 by Samuel Olumide

Engaging content is a buzzword in marketing.

Many people claim they create it, but only a few actually do. And the few who create it hook their audience like magic.

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Categories Content Marketing, SaaS Content, Writing Tags SaaS Content, writing Leave a comment

SocialBee Review 2025: The Social Scheduling and Analytics Champion?

October 2, 2025 by Samuel Olumide

SocialBee is a popular social tool among marketers.

But will it meet your scheduling needs?

This SocialBee review will answer that question.

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Categories Reviews, Social Media, Social Media Management Tools Tags reviews, social media Leave a comment

13+ Instagram Holiday Marketing Ideas to Sell More Products

September 18, 2025 by Samuel Olumide

Holidays bring happiness.

And part of the joy of holidays is spoiling yourself and giving to others.

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Categories Instagram Tags Instagram Leave a comment

9 Instagram Takeover Examples You Can Copy [+ Tips]

September 9, 2025 by Samuel Olumide

Instagram takeover examples can inspire your next takeover.

Even more, they’ll teach you how to do successful Instagram takeovers.

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Categories Instagram Tags Instagram Leave a comment

6 Best Social Media Inbox Tools 2025: Features & Pricing

August 15, 2025 by Samuel Olumide

Social media inbox tools bring your interactions on multiple social media networks to one place.

This means you won’t lose breath running around social platforms to reply one more comment.

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Categories Social Media Tags social media Leave a comment

Consensus Content And How to Beat AI Overviews

September 18, 2025 by Samuel Olumide

Consensus content used to be a great way to attract loads of web traffic.

But artificial intelligence (AI) is now eating into that traffic.

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Categories Content Marketing, Writing Tags content, writing Leave a comment
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