7 Best Instagram Giveaway Tools 2025: Features, Pros, & Cons to Help You Decide

Almost every day you get on Instagram, you’ll see a brand running a giveaway.

These brands have a lot going in their favor.

• Broad reach
• Loads of engagement
• Great prizes
• Perfect hashtags

These Instagram giveaways look perfect. That is, until you poke beyond the surface.

Then, you’ll see a few challenges brands face when running giveaways.

• They can’t account for every participant, which can make the giveaway unfair.
• They can’t collect leads.
• They’re restricted in the types of giveaways they can run.
• They can’t track important metrics to judge performance.

These challenges can be eliminated by using the right Instagram giveaway tool.

To help you get better results from your Instagram giveaways, I’ve tried many Instagram giveaway tools.

While no single tool will work for everyone, you’ll see what each tool offers and why to use or avoid it.

Let’s get into all the details.

Best Instagram Giveaway Tools

Here are the 7 best Instagram giveaway tools that can help you manage giveaways and contests in 2025:

1. SweepWidget

Average G2 rating: 4.8

Average Capterra rating: 4.8

In terms of features and ease of use, SweepWidget is one of the best giveaway tools you can use.

For Instagram giveaways, SweepWidget lets you set up these entry methods:

• View profile
• Follow profile
• Like post
• Comment on a post
• Share post
• Submit post
• Tag a friend

Although there’s no dedicated hashtag tool, there’s a workaround to create hashtag contests.

Apart from Instagram entry methods, you get more entry methods on social media platforms, Discord, eBay, Eventbrite, and more.

After designing your giveaway, share it through a link or plugin.

Here are some key features of SweepWidget:

• Giveaway designer: Access 60+ entry methods on 30+ platforms. Then, design your page with options like background color, image, business logo, and buttons.
• AI-powered giveaway builder: Generate giveaways with just a prompt.
• Templates: Pick one of 25+ templates to start your giveaway.
• Security: Block bots and cheaters by setting up anti-spam, restricting entries to specific locations, blocking duplicate IP addresses, and blocking VPN entries.
• Forms: Collect participants’ information and send it to your marketing tools through integrations.
• Contest management: See details of giveaway participants and track performance metrics in analytics.
• Team members: Add users and select roles like administrator, collaborator, and read-only.
• Integrations: Connect your SweepWidget account to 35+ integrations, including Zapier, HubSpot, Mailchimp, Google Analytics, and more. 

If you want to learn more about this tool, read my SweepWidget review.

SweepWidget pros

• Easy to use
• Generous free plan
• Over 30 social platforms supported
• Unlimited campaigns
• Unlimited user entries 
• Over 90 entry methods
• Excellent customer service 

SweepWidget cons

• SweepWidget branding on the low-tier plans
• Limited design customization

SweepWidget pricing

SweepWidget has a free plan and offers a free trial for paid plans. The paid plans start at $29 monthly ($24.17 on an annual plan).

Visit SweepWidget’s pricing page to see the plan that fits your needs.

2. ShortStack

Average G2 rating: 4.5

Average Capterra rating: 4.4

While Shortstack lacks some of the giveaway features you’ll find on SweepWidget, it has more lead generation features.

For Instagram giveaways, Shortstack allows these entries:

• Visit Instagram profile
• Visit Instagram post
• Comment on an Instagram post
• Use a hashtag in an Instagram post

For Instagram comments and hashtag contests, Shortstack lets you import entries into galleries.

So, you can easily judge entries to pick a winner or let people vote.

One place Shortstack beats other tools I’ve tested is the page editor. Here, you can add page elements and customize your giveaway page to your needs.

However, this design flexibility comes with a steep learning curve.

Here are some key features of Shortstack:

• Giveaway designer: Use robust design tools to create giveaways, landing pages, forms, and link in bio pages.
• Templates: Use one of the 100+ templates to start various types of designs.
• Security: Secure your giveaways by limiting entries by email or login, hiding form after submission, and creating a fraud filter based on patterns.
• Contest administration: See details of every participant, moderate entries, and pick giveaway winners.
• Landing pages and forms: Generate leads by collecting information on landing pages.
• Link in bio pages: Create a business landing page for Instagram and TikTok followers. 
• Campaign analytics: Track your giveaway performance through metrics like unique views, number of entries, and email opens.

To see everything this tool offers, read my Shortstack review.

ShortStack pros

• Mobile-friendly contests
• Extensive contest campaign types
• Email autoresponders for giveaway participants
• Professional templates
• Robust contest management tools
• White labeling option for agencies

ShortStack cons

• Expensive for freelancers and solopreneurs
• Steep learning curve for beginners
• ShortStack branding on business plan
• Low number of views and entries on low-tier plan

ShortStack pricing

Shortstack’s plans start at $49 monthly ($39 on an annual plan). But you can sign up to Shortstack and try the features for free before running a contest.

3. Viralsweep

Average G2 rating: 4.5

Average Capterra rating: 4.8

Viralsweep lets you run beautiful Instagram giveaways through its sweepstakes, giveaway, and contest apps.

For example, you can access Instagram actions like: 

• Visiting a profile 
• Visiting a post 
• Posting a comment
• Using a hashtag

Beyond that, you can set up hashtag and media galleries, which suit voting contests.

Viralsweep is great for ecommerce businesses, especially if you own a Shopify store.

Here are key features of ViralSweep:

• Hashtag app: Automatically populate your gallery with posts using your giveaway hashtag. Also, you can allow voting on these galleries.
• Comments app: Pull in Instagram, Facebook, and YouTube comments into Viralsweep. Draw winners randomly from these comments.
• Contest builder: Set up entry methods on multiple social media networks and generate contest rules. Then, design page styles and colors and add prize images.
• Giveaway security: Protect your giveaways with features like spam filter, verification codes, entry limit, and geo-targeting.
• Contest management: See participants’ information like email address, location, number of entries, and status in the dashboard. Also export data for external use.
• Integrations: Integrate with 50+ marketing tools in categories like CRM, email, SMS, and landing pages.

Viralsweep pros

• Extensive contest apps
• Beautiful designs
• Easy to use
• Unlimited promotions
• Unlimited entries
• Excellent customer support
• A/B testing
• 60 integrations

Viralsweep cons

• Limited design customization
• Expensive compared to alternatives

Viralsweep pricing

Viralsweep’s plans start at $49 monthly ($41 on an annual plan). Every plan comes with unlimited promotions and entries.

Try Viralsweep for 7 days before picking your preferred plan.

4. Easypromos

Average G2 rating: 4.4

Average Capterra rating: 4.5

Easypromos app offers features to run various types of Instagram giveaways, including:

• Comment-to-enter
• Mention
• Hashtag

You can also run giveaways on Instagram sponsored posts.

Easypromos shines in its massive template library and detailed analytics.

Here’s a breakdown of Easypromos’s key features:

• Templates: Access 300+ templates across various contest types to start your campaign design.
• Comment-to-enter giveaways: Filter comments by hashtag, date, or number of mentions and set a giveaway deadline. Then, use the Instagram comment picker app to select winners.
• Mention and hashtag giveaways: Collect user-generated content (UGC) (images and videos) into Easypromos.
• Giveaway designer: Use the drag-and-drop builder to edit a template or build a giveaway page from scratch.
• Contest statistics: Track your Instagram giveaway performance with metrics like visits, shares, sources, video views, and more.
• Email autoresponder: Set up and send emails automatically to participants at various stages of your campaign. You can also segment participants to personalize emails.

If you’d like to dive deeper into this tool, read my full Easypromos review.

Easypromos pros

• Excellent customer support
• Easy to use
• Support for unlimited social media profiles
• Extensive number of contest campaign types
• White labeling for agencies

Easypromos cons

• Easypromos branding on the premium plan
• Pricing is complicated

Easypromos pricing

Easypromos’s plans start at $29 monthly ($24.17 on an annual plan).

Sign up for Easypromos and test the apps for free before running a giveaway.

5. Woobox

Average G2 rating: 3.7

Average Capterra rating: 3.7

With Woobox, you can organize Instagram contests like:

• Comment-to-enter 
• Hashtag

Apart from Instagram, Woobox offers entry methods on social platforms like Facebook, YouTube, and X (Twitter).

Woobox also allows you to moderate entries manually or auto-approve them.

Then, you can pick another winner if your winner violates contest guidelines.

Here are some key features of Woobox:

• Hashtag contests: Collect images and videos from hashtags into a gallery.
• Comment-to-enter giveaways: Download comments from Instagram giveaway posts and pick winners randomly.
• Contest galleries: Manage and display a gallery of photos and videos from Instagram, Facebook, and X hashtags or direct upload. Also, allow your audience to vote in galleries.
• Landing pages: Collect leads through forms, quizzes, and polls.

Woobox pros

• Easy to use
• Unlimited campaigns
• Customizable forms
• Great customer support

Woobox cons

• Very limited free plan
• 1,000 participants for the lowest paid plan
• Limited number of templates
• No free trial

Woobox pricing

Woobox has a free plan. The paid plans start at $37 monthly.

Average G2 rating: 4.2

Average Capterra rating: 4.5

Gleam has 4 main apps: competitions, rewards, gallery, and capture.

With these apps, you can run Instagram giveaways such as:

• Like/comment-to-enter
• Hashtag
• Mention
• Visit Instagram profile
• View Instagram post

Apart from Instagram giveaways, Gleam offers many entry methods on social media and popular websites.

Here are some key features of Gleam:

• Gallery: Collect images and videos to display them in galleries.
• Templates: Access 80+ templates to create various types of promotions across the 4 apps.
• Giveaway security: Block cheaters and bots and review suspicious participants.
• Manage entries: See participants’ information such as names, actions, and locations. You can also select giveaway winners automatically.
• Smart popup: Collect leads with website popups that trigger when set conditions are met.
• Integrations: Explore 60+ integrations across tool categories, including CRM, email, ecommerce, and landing pages.

Gleam pros

• Easy to use
• Extensive number of social platforms

Gleam cons

• Underwhelming campaign analytics
• Limited design and customization tools

Gleam pricing

Gleam’s plans start at $119 monthly ($79 on an annualplan).

7. Woorise

Average G2 rating: 4.6

Average Capterra rating: 4.7

Woorise doubles as a giveaway and lead generation platform.

For Instagram giveaways, you get entry methods like:

• Visit Instagram profile
• View a post
• Follow Instagram account
• Share giveaway on Instagram

Apart from Instagram, Woorise offers entry methods on other social media platforms.

You can pick one of the giveaway and lead generation templates and edit it in the campaign builder in minutes.

While the campaign builder has a steep learning curve, it’s easy to use once you get the hang of it.

You also get fraud detection features to weed out cheaters from your giveaways and geo-targeting for location-specific giveaways.

Here are some key features of Woorise:

• Campaign builder: Use 50+ blocks in the WordPress-based builder to edit templates or build a unique page from scratch. Also, set up viral share to promote your contests.
• Templates: Use 70+ templates as a starting point for giveaways and other lead generation campaigns.
• Giveaway management: See an overview of each participant their actions. Then, download the files uploaded by participants and pick winners randomly. 
• Analytics: Analyze your giveaway performance using metrics like the number of entries, conversion rates, location, device, and sources.
• Bio link: Use one of the templates to build a business landing page for Instagram and TikTok followers.
• Integrations: Extend Woorise’s capabilities with 30+ integrations across categories like CRM, email marketing, payments, and more.

Read my Woorise review for a full breakdown of the features.

Woorise pros

• Mobile-responsive contests 
• Free plan available
• Vast number of languages for an international audience
• Great customer support

Woorise cons

• CSS customization is only available in the pro plan
• Facebook integration can be tricky
• Customization of campaigns is limited

Woorise pricing

Woorise’s plans start at $29 monthly ($23 on an annual plan).

Try Woorise for 14 days before paying for a plan.

Why run Instagram giveaways or contests?

Running Instagram giveaways can deliver respectable marketing results without costing an arm and a leg.

Results like:

• Better page engagement
• Increase in the number of followers
• More leads
• Increase in sales
• A higher rank on Instagram search

According to Tailwind, Instagram accounts that hold contests or giveaways acquire followers 70% faster over 3 months than those that don’t.

Then, Instagram contests get 64 times more comments and 3.5 times more likes than average Instagram posts. 

Now, achieving these benefits will stay a pipe dream without the right Instagram giveaway tool.

Types of Instagram giveaways

Having gone through these Instagram giveaway apps, what are the types of Instagram giveaways you can run with them?

• Like/comment to enter: for contestants to qualify, they’ll have to like and/or comment on a particular post. 
• Hashtag: if you’re promoting a product, users can feature this hashtag in their Instagram posts to enter this giveaway. 
• Polls: do you have an interesting poll about your business or industry? To get as many voters as possible, attach a chance to win a prize for voters. 
• Follow: this type of giveaway will help you increase your Instagram followers as they need to follow your account before entering the contest. 
• Trivia: how much do your followers know about your business or industry? A trivia combined with a giveaway is a great way to get more people to answer the questions. 
• Tag a friend: for participants to qualify for this giveaway, they’ll have to tag a friend in their Instagram post about your company. This will help to increase reach. 
• Caption: having fun is part of the Instagram experience. And when you have a funny image, tell your audience to caption it. With the additional chance of a giveaway, you’ll get more people to respond. 

Now, look into these Instagram giveaway types the next time you’re planning to run a giveaway.

Conclusion

Which Instagram giveaway tool looks promising based on your needs?

Register an account with the tool and try it out for your giveaway. Then, confirm if it’s the best choice.

If you want to run Facebook giveaways, check out the best Facebook giveaway tools.

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