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In preparation for your next Instagram giveaway, do you want to promote your giveaway, manage participants, and even pick winners effectively?
Then, you need the right Instagram giveaway tool.
Once you tick this off your checklist, you’re ready to manage your next giveaway and subsequent ones. And participants won’t have to hit their head against a wall just to enter your contest.
So, in this guide, I’ll provide a detailed walkthrough of the 7 best Instagram giveaway tools that still work for businesses and individuals in 2024. You’ll see the features they bring to your giveaways and how much they’ll cost.
Let’s dive into the options.
Why run Instagram giveaways or contests?
Running Instagram giveaways can deliver respectable marketing results without costing an arm and a leg.
Results like:
- Better page engagement
- Increase in the number of followers
- More leads
- Increase in sales
- A higher rank on Instagram search
According to Tailwind, Instagram accounts that hold contests or giveaways acquire followers 70% faster over 3 months than those that don’t.
Then, Instagram contests get 64 times more comments and 3.5 times more likes than average Instagram posts.
Now, achieving these benefits will stay a pipe dream without the right Instagram giveaway tool.
So, let’s jump into the list.
Best Instagram Giveaway Tools
Here are the 7 best Instagram giveaway tools that can help you manage giveaways and contests in 2024:
1. You to Gift
Running an Instagram giveaway with You to Gift is as simple as creating your giveaway post and picking winners.
So, if you hate the technical side of managing giveaways but still want to run promotions, You to Gift is a tool to consider.
This Instagram giveaway tool lets you pick winners from Instagram likes, comments, and followers. To use You to Gift, all you have to do is enter your Instagram username or page link on their page.
Then, use the random number or name generator to pick a winner.
Beyond that, You to Gift lets you export data of followers, post likes, or post comments in CSV or Excel files. If you want to view all the comments in your contest to pick a winner, just go through the CSV file.
To improve transparency, You to Gift provides a link to display giveaway results after your campaigns.
Now, the good news is that You to Gift is free for up to 300 comments. So, try it out for a small campaign to see how the tool works.
And with Android and iOS apps, your smartphone is enough to run these giveaways.
For more details about its capabilities, check out my You to Gift review.
You to Gift key features
- Instagram and YouTube giveaways
- Random winner picker
- Giveaway results display
- Export participant data into Excel or CSV file
- Android and iOS apps
You to Gift pros
- Easy to use
- Has a free plan
- Export data into CSV and Excel files
You to Gift cons
- No hashtag contests
- No giveaway statistics
You to Gift pricing
Giveaways for 300 to 2,000 comments will cost 2.99 USD, 2,000 to 5,000 comments will cost 3.99 USD, and 5,000 to 10,000 comments will cost 4.99 USD.
Meanwhile, for data export, you’ll pay 2.99 USD for 300 to 2,000 comments, 3.99 USD for 2,000 to 5,000 comments, and 4.99 USD for 5,000 to 10,000 comments.
2. SweepWidget
Among the numerous giveaways you can run on SweepWidget, you’ll find Instagram giveaways valuable to your campaigns. First of all, this tool is easy to use, even if you’re creating a giveaway for the first time.
Adding essential elements to your giveaway landing page is easy. Beyond this, you have 6 entry methods and can add all of them if you want.
For each entry method, indicate the number of entries it’s worth. For instance, a follow could be worth 3 entries, while a post visit will be worth 1. After creating your giveaway, you have the option to test it before publishing on your website and promoting it.
If you’re running giveaways for your customers in a particular location, SweepWidget allows you to restrict entries to that location. Once your giveaway is live, you have access to statistics such as participants, actions, entries, and more.
Then, you can pick winners from entries or choose randomly.
If you’ve collected emails in your giveaway, integrate SweepWidget with your email marketing platform using one of over 25 integrations.
No matter the number or complexity of your giveaway campaigns, SweepWidget’s pricing plans provide great value for every marketer.
Finally, you have access to support through the “Support” button at the bottom right corner of your dashboard, documentation, and giveaway examples.
Visit SweepWidget’s website to learn more about how the tool can help you run successful giveaways.
Otherwise, read my detailed SweepWidget review to get more information about the tool.
SweepWidget key features
- Drag-and-drop editor
- Instant coupon and rewards
- Referrals
- Schedule giveaway
- Contest leaderboard
- Contest management
- Fraud prevention
- Random winner picker
- Multilingual giveaways with support for over 100 languages
- Over 30 integrations
SweepWidget pros
- Easy to use
- Generous free plan
- Over 30 social platforms supported
- Unlimited campaigns
- Unlimited user entries
- Over 90 entry methods
- Excellent customer service
SweepWidget cons
- SweepWidget branding on the low-tier plans
- Limited design customization
SweepWidget pricing
SweepWidget has a basic plan that’s free. Beyond that, you get the Pro plan, which costs $29 per month ($24.2 on an annual plan), and the Business plan, which costs $59 monthly ($49.2 on an annual plan).
The Premium plan costs $119 monthly ($99.2 on an annual plan), while the Enterprise plan costs $249 monthly ($207.5 on an annual plan).
Start a free trial to see what SweepWidget offers.
3. Shortstack
Even though Shortstack is more popular for Facebook, it provides robust features that help to organize your Instagram giveaways. With Shortstack, you can run comment-to-enter, hashtag, and mention giveaways.
For comment giveaways, import all comments into Shortstack. These include the commenter’s name, comment, and URL.
The random entry selector on this tool allows you to pick winners among the comments. Also, remove duplicate comments from cheating participants.
Organizing a hashtag or mention giveaway is easy for Instagram users. All a user has to do is mention your business or include a hashtag in their update.
Even more, it’s an easy way to collect user-generated content (UGC) for future use. Its random entry selector also helps to pick the winners of the giveaway.
Furthermore, Shortstack allows you to export these entries in CSV and ZIP files to have a permanent copy. In addition, Shortstack provides analytics that help track different metrics of your campaign performance.
Shortstack allows you to run giveaways on Instagram and helps to pick winners automatically.
Visit the Shortstack website to check out their features for your next Instagram giveaway.
If you want to have more information about its contest and landing page creation capabilities, read my detailed Shortstack review.
Shortstack key features
- Drag-and-drop editor
- Contest templates
- Landing pages and forms
- Contest administration
- Email marketingCampaign analytics
- Team collaboration
- Custom services
Shortstack pros
- Mobile-friendly contests
- Extensive contest campaign types
- Email autoresponders for giveaway participants
- Professional templates
- Has a free plan
- Robust contest management tools
- White labeling option for agencies
Shortstack cons
- Expensive for freelancers and solopreneurs
- Steep learning curve for beginners
- Shortstack branding on business plan
- Low number of views and entries on low-tier plan
Shortstack pricing
Shortstack’s Startup plan costs $49 monthly ($39 monthly on an annual plan), while the Business plan costs $99 monthly ($79 monthly on an annual plan).
For the Growth plan, you have to pay $149 monthly ($119 monthly on an annual plan), while the Pro plan goes for $249 monthly ($199 monthly on an annual plan).
Finally, the Elite plan costs $499 monthly ($399 monthly on an annual plan). Sign up to Shortstack and try the features for free before running a contest.
4. Easypromos
This tool allows you to run comment-to-enter, mention, and hashtag giveaways on Instagram. For the comment-to-enter giveaways, Easypromos allows you to use its Instagram comment picker app to select winners.
Then, you can filter these comments by hashtag, date, or number of mentions. This might be necessary if you’ve instructed participants to use a hashtag or tag their friends.
In many cases, you’ll set a deadline for your giveaways. With the date filter, Easypromos will exclude the comments after the deadline while picking the winner.
Also, running giveaways on Instagram sponsored posts is possible. The mention and hashtag giveaways, apart from increasing brand awareness, also help to acquire user-generated content.
Whenever your brand is mentioned, or the giveaway hashtag is used, Easypromos will import the image or video into their app. This helps to organize all the entries in one place.
To design your giveaways, Easypromos provides a drag-and-drop interface to make it easy.
After your campaign, you get analytics to track your performance. The tool also determines the ROI of your campaign to see how the campaign has contributed to your business’s bottom line.
Check out the Easypromos’ website to see its features in detail. For more information on running Instagram giveaways and other types of promotions, read my detailed Easypromos review.
Easypromos key features
- Over 300 contest templates
- Random winner picker
- Email autoresponder
- Team and agents
- Integration
- Contest statistics
Easypromos pros
- Excellent customer support
- Easy to use
- Support for unlimited social media profiles
- Extensive number of contest campaign types
- White labeling for agencies
Easypromos cons
- Easypromos branding on the premium plan
- Pricing is complicated
Easypromos pricing
The Basic plan costs $29 monthly ($24.2 on an annual plan), while the Basic Pro plan costs $49 monthly ($40.8 on an annual plan). The Premium plan costs $199 monthly ($166.6 on an annual plan), while the White Label plan costs $399 monthly ($333.3 on an annual plan).
For the Corporate plan, you have to reach out to Easypromos for pricing.
Sign up to Easypromos and test the apps for free before running a giveaway.
5. Woobox
This is one of the most popular giveaway apps, and with good reasons. First, Woobox can organize comment-to-enter and hashtag contests on Instagram.
The beauty of hashtag contests is that you have the option to collect comments, images, or videos. Woobox helps to collect these media files.
Moreso, you have the option to moderate entries manually or auto-approve them. To create a beautiful display of your entries, there’s an option to collect these images into a gallery on your website.
Also, website visitors can vote for giveaway entrants to settle on a winner. If you’re running a comment-to-enter giveaway, the Instagram comment picker helps to select a random comment as your winner.
Before the announcement, you’ll review the winner to ensure they’ve met all Instagram contest guidelines. If the winner has violated the guidelines, Woobox will pick another winner.
Another option is to host the giveaway on your website and reward visitors for actions they take on Instagram. If you captured leads during your giveaway, Woobox integrates with tools to process leads.
Visit Woobox to learn more about organizing your next Instagram giveaway.
Woobox key features
- Hashtag contests
- Coupon codes
- Templates
- Email autoresponders
- Contest galleries
- Landing pages
- Winner picker tool
- Team members
Woobox pros
- Easy to use
- Unlimited campaigns
- Customizable forms
- Great customer support
Woobox cons
- Very limited free plan
- 1,000 participants for the lowest paid plan
- Limited number of templates
- No free trial
Woobox pricing
Woobox has a free plan. Then, the Basic plan costs $37 monthly, while the Standard plan costs $32 monthly (charged annually).
The Advanced plan costs $99 monthly, while the Power plan costs $249 monthly.
In terms of running giveaways with Gleam, you get a lot of flexibility. For instance, you can organize your giveaways both on Instagram and through your website.
On Instagram, you have options such as like/comment-to-enter, hashtag, and mention giveaways, which are easier for users. If you’re running a contest on your website, specify that visitors take some actions on Instagram to qualify for your giveaway.
For example, here’s a Gleam Instagram giveaway:
Looking at this, Gleam gives you so many options on the actions participants can take to enter the giveaway. When users sign up for your giveaway, Gleam tracks them to ensure that they’ve taken the necessary steps on Instagram.
With this, it’s easy to identify qualified entrants. Also, you get access to the competitions app, which imports entries to Gleam.
Another option you’ll like is the ability to collect photos from photo contests and display them in a gallery on your website. This will encourage more of your visitors to enter the giveaway. And thus, more publicity.
Beyond this, you can select your giveaway winners automatically. Apart from Gleam apps, you have access to over 100 integrations that will allow you to organize a successful giveaway.
Visit Gleam to learn more about using the tool to run your Instagram giveaways.
Gleam key features
- Instant rewards
- Competition
- Galleries
- Fraud filter
- Email autoresponders and promotion emails
- Opt-in forms
- Pixel tracking
Gleam pros
- Easy to use
- Extensive number of social platforms
Gleam cons
- Underwhelming campaign analytics
- Limited design and customization tools
Gleam pricing
Gleam’s Pro plan costs $119 monthly ($79 on an annual plan), while the Business plan costs $479 monthly ($299 on an annual plan). Finally, the Premium plan costs $1,199 monthly ($749 on an annual plan).
7. Woorise
Woorise is a tool that allows you to organize your giveaways on both your website and Instagram. Its drag-and-drop builder helps create giveaway pages on your website to promote your giveaways.
Likewise, you can specify contest actions and corresponding entry points. These actions include sharing the giveaway on Instagram, following your Instagram account, or even submitting their email addresses.
It also comes with fraud detection capabilities that ensure you identify cheaters in your giveaway. To process captured leads during your campaign, you have access to integrations with your favorite marketing tools.
Meanwhile, you have the option to export user data collected during the campaign.
The analytics feature allows you to track your giveaway performance. So, compare performance to your goals. Then, use the insights to improve future giveaways.
To learn more about this tool, read my full Woorise review.
Woorise key features
- Drag-and-drop-campaign builder
- Referrals
- Multilingual campaigns
- Contest management
- Email autoresponder
- Winner picker
- Fraud detection
- Campaign analytics
- Team members
- Integrations
Woorise pros
- Mobile-responsive contests
- Free plan available
- Vast number of languages for an international audience
- Great customer support
Woorise cons
- CSS customization is only available in the pro plan
- Facebook integration can be tricky
- Customization of campaigns is limited
Woorise pricing
Woorise’s Basic plan costs $29 monthly ($23 on an annual plan), while the Grow plan costs $49 monthly ($39 on an annual plan). Finally, the Pro plan costs $99 monthly ($79 on an annual plan).
Sign up and try the Pro plan for free for 14 days.
Types of Instagram giveaways
Having gone through these tools, what are the types of Instagram giveaways you can run with them?
- Like/comment to enter: for contestants to qualify, they’ll have to like and/or comment on a particular post.
- Hashtag: if you’re promoting a product, users can feature this hashtag in their Instagram posts to enter this giveaway.
- Polls: do you have an interesting poll about your business or industry? To get as many voters as possible, attach a chance to win a prize for voters.
- Follow: this type of giveaway will help you increase your Instagram followers as they need to follow your account before entering the contest.
- Trivia: how much do your followers know about your business or industry? A trivia combined with a giveaway is a great way to get more people to answer the questions.
- Tag a friend: for participants to qualify for this giveaway, they’ll have to tag a friend in their Instagram post about your company. This will help to increase reach.
- Caption: having fun is part of the Instagram experience. And when you have a funny image, tell your audience to caption it. With the additional chance of a giveaway, you’ll get more people to respond.
Now, look into these Instagram giveaway types the next time you’re planning to run a giveaway.
Conclusion
Which Instagram giveaway tool looks promising based on your needs?
Register an account with the tool and try it out for your giveaway. Then, confirm if it’s the best choice.
If you want to run Facebook giveaways, check out the best Facebook giveaway tools.
Samuel writes long-form guides to help businesses and entrepreneurs achieve better results from their marketing activities. He also writes for marketing and SaaS companies that want more leads and customers. Get in touch with him to discuss your content needs.
Most powerful info..