6 Best Social Media Inbox Tools 2025: Features & Pricing

Social media inbox tools let you reply to comments, messages, and mentions from multiple social networks in one place.

First, this cuts the time you spend jumping around social networks just to reply another message.

But beyond that, social media inbox tools offer more features than social networks. So, you can organize interactions and collaborate with team members.

That said, which inbox tool provides the best features to engage your audience and provide customer support?

This guide presents 6 solid options to consider. You’ll find what each tool offers and what to expect when using it.

Social media inbox tools

1. Vista Social

Vista Social lets you reply to comments, mentions, and direct messages on all major social networks (except Pinterest).

Here’s a breakdown of each social platform and what you can reply to:

• Facebook – comments, mentions, messages, reviews, and shares
• Instagram – comments, mentions, and messages
• X (Twitter) – comments, mentions, and messages
• Google Business – reviews
• YouTube – comments
• LinkedIn Company – comments and mentions
• LinkedIn Personal – comments
• TikTok – comments

Beyond this, you can label messages and apply filters according to type, labels, and dark mode.

If you work with team members, assigning interactions to them is easy. 

And there’s a note feature to leave instructions about the interaction. In the note, there’s an option to tag team members.

If you have many interactions, the search box lets you find messages without scrolling for minutes.

Another neat feature is the sentiment analysis, which shows the mood of the message. However, sentiment analysis is only available on the Enterprise plan.

Vista Social now has DM automation features, which let you send specific messages to people when they add a particular comment to your posts.

Apart from the robust social media inbox, Vista Social is a solid social media management tool offering other features like scheduling, calendar, collaboration, and content creation.

Read my Vista Social review to get all the details.

Vista Social pricing

Vista Social has 4 pricing plans:

• Professional: This plan comes with 15 social profiles, 3 users, social inbox, and DM automation. It costs $79 monthly and $64 on an annual plan.
• Advanced: You get 30 social profiles, 6 users, advanced DM automations, advanced workflows, and advanced reporting. This plan costs $149 monthly and $120 on an annual plan.
• Scale: This comes with 70 social profiles, 10 users, white label setup, client profile connect, and unlimited AI Assistant. It costs $379 monthly and $304 on an annual plan.
• Enterprise: This plan comes with unlimited profiles, unlimited users, sentiment detection, premium analytics, a dedicated account manager, and custom integrations. You have to reach out to the Vista Social team for pricing.

Vista Social lets you try the plans for 14 days before paying.

2. Pallyy

Pallyy provides social media inbox on Instagram, Facebook, LinkedIn, Google Business, and TikTok.

Here’s a breakdown of the engagement options on each network:

• Instagram – comments, post mentions, story mentions, and direct messages
• Facebook – comments, post mentions, reviews, and direct messages
• LinkedIn – comments
• Google Business – reviews
• TikTok – comments

Then, Pallyy lets you label conversations and filter messages according to social channel or conversation type.

If you work with team members, you have an option to assign conversations to them. 

Beyond that, the basic inbox automation allows you to label messages from specific channels or assign them to a team member.

Inbox automation is especially useful for organizing your inbox or collaborating effectively with team members.

Beyond the social inbox, Pallyy offers features like calendar, scheduling, and content creation.

Read my Pallyy review to see what it offers.

Pallyy pricing 

Pallyy has 4 pricing plans:

• Starter: This plan comes with 2 social profiles, 20 posts per month, 1 user, and bio link. It costs $15 monthly ($12 on an annual plan).
• Pro: You get 1 social set containing 10 social profiles, unlimited posts, 1 user, social inbox, advanced analytics, and approvals. It costs $25 monthly ($20 on an annual plan).
• Agency: This plan comes with 10 social sets, 3 users, custom reports, shared calendar, and 20GB media storage. It costs $99 monthly ($79 on an annual plan).
• Scale: You get 30 social sets, 10 users, and 50GB media storage. It costs $199 monthly ($165 on an annual plan).

Pallyy offers a 14-day free trial to test run the plans.

3. ContentStudio

ContentStudio has a unified social media inbox to keep up with audience engagement.

Here’s a breakdown of the social platforms and engagement types supported:

• Facebook – direct messages, comments on posts, comments on ads, visitor posts, and reviews
• X (Twitter) – direct messages, tweets, mentions on public tweets
• Instagram – direct messages, comments on posts, comments on ads
• LinkedIn – direct messages and mention companies on LinkedIn page
• Google Business – reviews

Beyond these, you can tag and bookmark messages to organize your inbox.

Also, filters help you find interactions faster.

If you work with team members, assign messages to them. Then, leave notes to instruct the team member.

For common inquiries, create saved replies to save time.

Apart from inbox, ContentStudio offers features like planning, scheduling, content curation, and more.

Read my ContentStudio review to get all the details.

ContentStudio pricing

ContentStudio has 3 pricing plans:

• Standard: This plan comes with 5 social accounts, 1 workspace, 1 user, and costs $29 monthly ($19 on an annual plan).
• Advanced: Here, you get 10 social accounts, 2 workspaces, 2 users, social inbox, and competitor analysis. It costs $69 monthly ($49 on an annual plan). 
• Agency Unlimited: This plan comes with at least 25 social accounts, unlimited workspaces, unlimited users, complete client management, and a dedicated account manager. It starts at $139 monthly ($99 on an annual plan).

ContentStudio offers a 14-day free trial to check out each plan.

4. SocialBee

SocialBee’s Engage Module lets you engage with comments, mentions, and direct messages on 7 social media platforms.

Here’s what you can reply to on each platform:

• Facebook – comments, mentions, and direct messages
• Instagram Business – comments, mentions, and direct messages
• X (Twitter) – comments and mentions
• LinkedIn Company – comments and mentions
• Google Business – questions
• YouTube – comments
• Threads – comments

In the Engage Module, add a board for an interaction type (e.g. comments). Then, add streams from your social media accounts.

With your interactions in one place, you can like and reply each interaction. Beyond that, notes let you write observations about an interaction.

If you want to engage with your interactions quickly, set up email notifications for new interactions.

Apart from the Engage Module, SocialBee offers more features like calendar, scheduling, and content creation.

To learn more, read my SocialBee review.

SocialBee pricing

SocialBee has 3 pricing plans:

• Bootstrap: This plan comes with 5 social profiles, 1 workspace, and 1 user per workspace. You can also manage mentions, comments, and DMs on the 7 social platforms. The plan costs $29 monthly (or $24.2 on an annual plan).
• Accelerate: This plan comes with 10 social profiles, 1 workspace, and 1 user per workspace. It costs $49 monthly (or $40.8 on an annual plan).
• Pro: This plan comes with 25 social profiles, 5 workspaces, and 3 users per workspace. It costs $99 monthly (or $82.5 on an annual plan).

SocialBee also has agency plans if you need more profiles and workspaces.Start a 14-day free trial to see it in action.

5. Loomly

Loomly Interactions lets you like and reply to comments, messages, and mentions on 5 social media platforms.

Here’s a breakdown of the engagement type you get on each platform:

• Facebook – comments, mentions, and messages
• X (Twitter) – comments, mentions, and messages
• Instagram – comments, mentions, and messages
• LinkedIn – comments, mentions, and messages
• TikTok – comments

Once you get to the Interactions interface, you’ll see the ‘New’ label on unread conversations.

You can reply, like, hide, or delete comments.

But Loomly also allows you to assign interactions to team members.

Then, you can filter messages according to status, team member, and other criteria.

If your audience asks common questions on social media, saved replies ensure you don’t have to write long replies for every interaction.

Beyond Interactions, Loomly offers features like calendar, scheduling, and collaboration. If you’re a social media manager, it’s a tool you should try.

Check out my Loomly review to learn more about it.

Loomly pricing

Loomly has 3 pricing plans:

• Base: This plan comes with 10 social accounts and 2 users. It lets you reply to interactions, save replies, and assign conversations to team members. It costs $42 monthly (or $32 on an annual plan).
• Standard: This plan comes with 20 social accounts and 6 users and costs $80 monthly (or $60 on an annual plan). The Advanced plan comes with 35 social accounts and 14 users and costs $175 monthly (or $131 on an annual plan).
• Premium: This plan comes with 50 social accounts and 30 users and costs $369 monthly (or $277 on an annual plan).

Take advantage of the 15-day free trial to see how it performs.

6. Sprout Social

Sprout Social’s Smart Inbox ensures you keep up with messages from your audience on 4 social platforms.

Here’s a breakdown of what you get on each social network:

• Facebook – mentions, comments, and direct messages
• Instagram – mentions, comments, and direct messages
• Twitter – mentions, comments, and direct messages
• LinkedIn – mentions, comments, and direct messages

Then, you can organize your inbox by tagging messages and filtering by sources, message type, and tags. After this, clean up your inbox by hiding completed messages.

Apart from these, the timeframe settings let you see conversations for particular periods. And you can search inbox to quickly find messages. 

If you have team members, add them and set up permissions for inbox messages. 

If you provide customer service on these social platforms, the ability to save replies lets you quickly answer common questions.

Then, Sprout Social provides the message sentiments to see the mood of each message.

Another great feature is the ability to monitor keywords, hashtags, and locations to find opportunities. So, you can easily reply people who mention your brand without tagging.

Sprout Social provides other features such as scheduling, calendar, and collaboration.

To see what this tool offers, read my Sprout Social review.

Sprout Social pricing

Sprout Social has 4 pricing plans:

• Standard: This plan comes with 5 social profiles, an all-in-one social inbox, and profiles, keywords, and location monitoring. It costs $199 per seat per month.
• Professional: This plan comes with unlimited social profiles, message tagging, and saved replies. It costs $299 per seat per month.
• Advanced: This plan comes with message spike alerts, sentiment in smart inbox, and Helpdesk and CRM integration. It costs $399 per seat per month.
• Enterprise: This plan comes with white glove onboarding, priority support, and more features. Contact the Sprout Social team for pricing.

You have to pay annually for the plans. Start a 30-day trial of your preferred plan to see what it offers.

How to pick a social media inbox tool

Consider these factors before picking a social media inbox tool for your business:

Supported social networks

How many social media platforms does the inbox tool support, and what can you do on each platform?

Don’t assume that the social media platforms supported for scheduling will automatically be supported for inbox.

For most tools, that’s not how it works.

So, research the platforms and engagement actions supported by their inbox tools. Ensure it meets your engagement needs.

This should also be a part of your research when picking a social media management tool.

Interaction features

Social inbox tools let you reply and like messages.

But some go further with the ability to delete and report messages as spam.

Check out the actions possible with interactions.

Inbox organization 

You should be able to label messages according to your preferred categories. 

Then, see if you can filter messages based on various criteria.

These features let you organize your messages for analysis and batch replies.

Collaboration

If you work with team members, they should be able to engage with your audience.

A social inbox tool should allow you to assign messages to team members. You should also be able to leave notes to guide the team member.

Ease of use

A social inbox tool should place the features you need in visible locations.

It should be easy to reply to interactions, organize the inbox, and collaborate with team members.

Conclusion 

A social media inbox tool lets you build better connections and trust with your audience.

It also helps you provide customer support on social media.

So, try out the options in this guide to see which fits your needs best.

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