Vista Social Review 2025: The Giant Killer Social Management Tool?

Hunting for a social media management tool will always throw up many options.

And while products like Hootsuite and Sprout Social are popular options, it’s easy to miss out on capable tools that are not in the spotlight.

But beyond brand names, you’ll ask these questions about any social media tool:

• How does scheduling work for multiple platforms?
• Will I be able to track my social media performance?
• Will I be able to collaborate with team members?
• Does it fit my budget?

I’ve tried Vista Social extensively to answer these questions. 

By the end of this Vista Social review, you’ll be able to decide if it’s the right tool for your social media needs.

Read on for all the details.

Who is Vista Social for?

Vista Social is suitable for both individuals and marketing agencies.

This is because it nails a few important things:

• Extensive social scheduling and management features to plan your weekly or monthly social content.
• Ease of use that makes team adoption faster, even if team members often stumble around software.
• Pricing similar to tools with inferior offerings and lower than tools with similar offerings.

Now, many tools will promise loads of features to attract users.

But once you sign up, you’ll find the features lumped together with little regard for user experience.

I found Vista Social to be different, with the features built to execute daily social media tasks.

However, my main issue with Vista Social is that you have to pay for the social listening and employee advocacy add-ons to get their full capabilities.

In terms of features, Vista Social is similar to Sprout Social, but it costs less than half of Sprout’s price.

Overall, Vista Social is a product I recommend based on my experience using it.

Read on for more details about its features.

Try Vista Social’s features

Vista Social key features

Social media post composer

Vista Social offers many options to create and schedule posts and collaborate with team members.

It has a simple post composer with 4 columns: connected accounts, composer box, post preview, and a box to customize posts for each social network.

In terms of social networks, here are the scheduling options available for each:

• Facebook: Add posts, reels, and stories. Leave the first comment and set targeting, including country, gender, and relationship status. Then, invite collaborators and set location.
• Instagram: Publish feed posts, carousels, reels, and stories. You can add the first comment, turn comments on or off, and tag your location. Then, there’s an option to invite collaborators to reels and show reels in feed.
• X (Twitter): Create tweets and threads. You can add first like, allow posts for super followers only, and set who can reply. Then, tag people in images and select a boost.
• TikTok:  Leave the first comment on posts and enable or disable comments. Then, automatically add recommended music, select visibility to TikTok users, and customize TikTok post title. Also, tag promotional content and paid partnership and enable duets and stitches.
• LinkedIn: Attach documents, add the first like, and target a location with geo targeting. Then, target specific languages and select a boost.
• Pinterest: Pin a link and select a board.

Beyond these, you get many options to upload images or videos to your post, including a Canva integration to design images or videos without leaving Vista Social.   

You can also tag, leave notes, and request post approval from team members.

Social media calendar

The social media calendar lets you plan and organize weekly and monthly social content in a simple interface.

It achieves these by allowing you to:

• Filter and label posts to organize them.
• Download and send the calendar to clients.
• Plan your grids with the Instagram and TikTok planner.
• View analytics for each post when you click it.
• View holidays across countries and religions for post inspiration.

Even with these features, you can customize the calendar to your preferred view.

AI assistant

If you ever struggle with writer’s block, the AI assistant can write or improve your social media captions with a prompt.

To improve a caption, paste it and select the tone, format, and brand voice of your result.

That said, the caption creation options are basic, as they lack the customizations available when improving captions.

Overall, Vista Social’s AI assistant is a good AI caption generator for social media posts.

Smart publisher

This feature lets you automatically publish content from trending news or specific blogs.

But Vista Social lets you choose whether to publish the post right away, queue it, or save it as drafts.

So, you can see a post before it goes live or assign it to a team member. 

If you want to share your blog posts automatically, add its RSS feed to the smart publisher.

Social media inbox

Scheduling and publishing posts is only one part of a social media strategy. The social media inbox helps with the second part: engaging with followers.

Instead of hopping on multiple social networks, you can reply to messages, comments, and mentions in one place.

Here are the options available on each social network:

• Facebook – comments, mentions, messages, reviews, and shares.
• Instagram – comments, mentions, and messages.
• X (Twitter) – comments, mentions, and messages.
• TikTok – comments and messages.
• Google Business – reviews.
• YouTube – comments.
• LinkedIn company – comments and mentions.
• LinkedIn profile – comments

You can also tag and leave notes for team members in interactions.

Vista Social recently added DM automation, a feature that helps you send automatic messages and generate leads on social media.

If you’ve ever seen, “comment ‘READY’ to get my free ebook” on social media, that’s DM automation in action.

And with templates, you can set up a DM automation in Vista Social in minutes.

Collaboration

Vista Social lets you collaborate with influencers, clients, and team members.

All you need to do is set up account and brand profile permissions.

You can also set up approval workflows, including approval steps and assigned team member(s) for each step.

These social media collaboration features work in the post composer, social inbox, and other parts of the tool.

Social listening

With social listening, you can understand people’s sentiments about your business, products, competitors, and topics of interest.

However, you only get basic listening in your social account with the traditional plans.

To get full listening capabilities across social media, the web, and the news, you have to pay at least $75/month per listener for the add-on.

Review management

Vista Social lets you reply to reviews on Facebook, Google Business, Trustpilot, Yelp, Tripadvisor, and OpenTable.

This way, you’ll understand what customers think about your service and respond quickly when necessary.

Another good thing here is that Vista Social provides review reports to see rankings and responses.

Vista Page

Vista Page is Vista Social’s link in bio tool.

Here, you can set up themes, buttons, blocks, and links to important business pages.

 Select one of the templates and customize it in the designer to fit your brand’s needs. With statistics, you can track your link in bio page performance.

Media library

The media library contains images, videos, sounds, and documents.

Your designers can upload media assets to the library so that every team member can access them when scheduling posts.

It’s a central place to have media assets for your posts.

Reports

Vista Social provides analytics in 5 report categories:

• Social media performance: Get information about audience growth, engagement, brand awareness, and more.
• Post performance: Access post metrics, such as impressions, engagement, engagement rate, engagement by network, individual post performance, and more.
• Review performance: Get information about rankings and responses.
• Tasks performance: See how team members complete tasks.
• Competitor analysis: Specify competitors for an account, and Vista Social will create a report comparing fan growth, posts, publishing behavior, and more.

Apart from these, Vista Social lets you build customized reports, with an option to download them in PDF and CSV formats.

To track social media performance, you get the following metrics on each network:

• Facebook page – audience growth, page likes by country, posts, engagement, brand awareness score, post impressions, and hashtags and interactions.
• Instagram – audience growth, online followers, posts, engagement, brand awareness score, impressions, reach and profile views, demographics, and hashtags and interactions.
• LinkedIn – connection growth and engagement.
• Pinterest – audience growth, impressions, engagement, clicks, and saves.
• TikTok – audience growth, engagement, views, videos, followers gender, followers countries, daily reached and engaged audience, and hashtags and interactions.  
• X (Twitter) – audience growth, tweets, engagement, tweet impressions, and hashtags and interactions.

If you want to schedule reports to your boss or client, you just have to select a report, timeframe, date, and recipient(s).

Employee advocacy

Since people often trust other people rather than faceless brands, employee advocacy helps businesses leverage employee posts to build trust with a large audience.

Vista Social’s employee advocacy feature lets you invite employees to publish posts and track their performance.

Traditional plans offer support for up to 3 employees.

But if you want to add up to 25 employees, you have to pay $199 monthly for the add-on.

Mobile apps

Vista Social has iOS and Android apps.

While I’m not a fan of scheduling posts on smartphones, the apps can come in handy for urgent tasks.

The biggest use case I see is uploading media files from your mobile phone to the library.

You’ll also see your calendar. And if you need to schedule a post quickly, the app makes it easy.

While it’s far from perfect, the app is a backup option when away from the computer.

See how Vista Social’s features work

How to manage social media with Vista Social

Create and schedule a social media post in Vista Social

Vista Social lets you create a new post by clicking Create on the dashboard, calendar, or sidebar.

Once you do that, Vista Social will pull up options, including new post, bulk publishing, and smart publishing.

Click New Post.

Doing this will launch the post composer, where you can select social accounts and enter your caption.

If you’d like to improve your caption or create a new one, click the AI assistant icon below the caption box.

Then, write a prompt for a new post or select settings to improve your caption.

Once you’re done with captions, add images and videos from sources, including your computer, Vista Social library, a URL, Google Drive, Dropbox, and OneDrive.

If you want stock images and videos, upload from Unsplash, Pexels, and Giphy.

Another option is designing an image in Canva without leaving Vista Social.

You can upload one of your Canva designs or create a new design for your post.

After creating your main post, preview and customize it for selected social networks.

Once you do that, Vista Social gives you 4 options to move forward:

• Save draft
• Add to queue
• Schedule
• Publish now

If you need to make adjustments to a channel, Vista Social will show an alert on the channel icon.

After that, click Save to finish your post.

Collaborate with team members in Vista Social

To collaborate with team members, you have to add them to your account. Click on the + icon at the bottom of the left sidebar and select Add Team Member.

In the popup, enter their details and select roles.

The admin role gives full access to the collaborator. If you invite as a restricted user, you have to select the profile groups the user can access.

In this profile group, you can also specify permissions for the user. So, invite a member as an admin for that group or a restricted user.

If you’re inviting as a restricted user, you have to define what the user can do in that brand profile.

Once you complete these settings, click on Save.

After this, the team member will receive the invitation email. 

One thing I appreciate here is that team members can join your profile in just 2 steps. 

Click on the invitation link and set a password. And you’re in.

After accepting your invitation, you can tag and leave notes for collaborators in the post composer. 

Then, Vista Social lets you assign posts to them for approval.

If you’d like to create a multi-step approval process, navigate to settings and publishing and click Approval Workflows.

Then, add approval steps and select approvers for each step.

Apart from post creation, you can also collaborate in the social inbox by tagging and leaving notes for team members.

Vista Social also lets you create and assign tasks to team members.

Each task contains a user, a task category, and a note about the task.

These features help you collaborate with team members for multiple social media tasks.

Vista Social pros and cons

Vista Social pros

• Easy to use
• Great customer support
• Simple and robust social media composer
• Good social media calendar
• Robust collaboration features
• Good AI assistant
• Good analytics

Vista Social cons

• Limited content curation
• Limited customization in AI assistant compared to competitors 
• Extra costs for extensive social listening

Vista Social customer support

Vista Social provides customer support through:

• Frequently Asked Questions (FAQs)
• Email/Contact page
• Help center/knowledge base
• YouTube videos
• 1-on-1 training and troubleshooting

Most times I needed help, I got it through their knowledge base articles or YouTube videos.

I also like how they program their contact page. Once you enter the subject of your message, Vista Social will show its help articles relevant to that subject.

That way, you may even get help before sending a message to their support team.

Overall, Vista Social’s support team provides most of the information you’ll need to use the tool effectively.

Vista Social pricing

Vista Social has 3 pricing plans:

• Professional: This plan costs $79 monthly ($64 on an annual plan) and comes with 15 social profiles and 5 users. You also get AI assistant, reports, DM automations, and engagement tools.
• Advanced: This plan costs $149 monthly ($120 on an annual plan) and comes with 30 social profiles and 10 users. You also get advanced workflows, advanced reporting, and integrations like Zapier, Make, and Slack.
• Enterprise:  This plan comes with at least 80 profiles and 25 users. It comes with sentiment detection, brand safety and compliance, and custom integrations. You have to contact the Vista Social team to get pricing based on your needs.

Vista Social offers a 14-day free trial for its paid plans. So, go through that to see if it fits your needs.

Then, use the code “Gn3TMZWy” to get a 10% discount on any of the plans in the first year.

Frequently Asked Questions (FAQs) about Vista Social

Is Vista Social free?

Vista Social has a limited free plan. But to enjoy its extensive features, you have to go for a paid plan.

How much does Vista Social cost?

The cost of Vista Social depends on the plans you go for. The Professional plan starts at $79 monthly. You also have a 14-day free trial to check the plans out.

Can social media teams use Vista Social?

Yes, Vista Social has many collaboration features to aid social media teams. You can invite team members, set up permissions, create tasks, and leave feedback for them in various sections.

Can freelancers and solopreneurs use Vista Social?

Yes, freelancers and solopreneurs can use Vista Social. You get a good blend of extensive features and affordable pricing that freelancers will appreciate.

Is Vista Social suitable for local businesses?

Yes, local businesses will find Vista Social effective. In addition to social publishing features, local businesses can use review management to engage with their customers.

Conclusion

Overall, based on my experience using it, Vista Social is an excellent social media management tool.

While Vista Social hasn’t reinvented social media management, it has delivered traditional and advanced features and made them affordable for small and medium businesses.

Try out its 14-day free trial to see if it fits your needs.

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