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You’ve heard that Instagram quizzes are a fun way to engage your audience.
But how do you get the best results from them?
Creating an Instagram quiz and engaging your audience requires a few steps.
That’s why, in this guide, I’ll walk you through all you need to know.
Let’s dive in.
How an Instagram quiz works
An Instagram quiz, like any other quiz, involves asking a question and providing options to your audience. Then, you can select the correct answer among the options.
Currently, Instagram allows you to add quizzes to your Instagram stories.
So, when your followers view the Story, they can pick an option they think is the answer to your question.
Once they do that, Instagram will indicate whether they’re wrong or correct. If they’re wrong, they’ll see the correct answer.
Why you should create an Instagram quiz
While you like fun, you don’t promote your products on Instagram just for fun.
You want business results.
Here are reasons to create quizzes on your Instagram Stories:
- Improve engagement: people like to test their knowledge, and a quiz is a good way to achieve that. A quiz also compels the Story viewer to take action: click an option. This can get them more involved with your brand.
- Collect valuable information: with the right questions, you can understand what your audience knows about your products and industry. This can inform the type of content to create in the future. You can also get information to improve your products.
- Educate audience: if an Instagram user selects a wrong option, they’ll see the answer. So, this can be a way to educate your audience about important topics. It can also help create awareness of product features.
- Run ads: since Instagram allows you to run Story ads, you can use quizzes in ads to achieve goals like engagement or product awareness.
Now, let’s see how to create a quiz on Instagram to achieve these results.
How to create an Instagram quiz
Before jumping on your Instagram Stories to create a quiz, you need to take some steps.
First, you have to determine your goal for creating an Instagram quiz.
Your goal can be engagement, product awareness, sales, and more. Put simply, your goal will determine the questions in your quiz.
After setting a goal, you can now form quiz questions that will help you achieve the goal. For example, to increase product awareness, you can create a quiz about your product features or use cases.
Once you take these 2 steps, the next is to create your quiz.
Open your Instagram app. Click on the “+” button at the top left corner beside Stories or the bottom middle of the page. If you’re on your profile, there’s another “+” button at the top right corner.
The plus button at the top left corner takes you to Stories. The other options provide a list of different Instagram post types, and you can select “Story.”
Then, you can select a background image or video. Once you do this, you’ll see icons at the top of your page.
Click on the stickers icon.
Doing this will bring up all the icons. Select “quiz” from the options.
From here, you can set your question and enter the options. You’ll also select the answer from the options.
Instagram allows you to change the color theme of the quiz. So, you can change to a color that aligns with your brand.
After doing this, you can publish your quiz. To see quiz results and other analytics, click on the Story and click “Activity” at the bottom left corner.
If you want to host your quiz outside Instagram Stories, you’ll need an external tool for that.
The tool can help you create quizzes for various purposes. Then, you can link to the quiz on your link in bio page.
Of course, these tools will give you more quiz options than you get on the Instagram native app.
Ultimately, you can create Instagram quizzes according to your needs.
Instagram quiz ideas
If you want to create many quizzes over time, keep these Instagram quiz ideas in mind:
Story highlights
Quizzes are a great Instagram stories highlight idea.
The idea is simple. You can create multiple quizzes about a single topic or product.
Then, collect these stories together into a single highlight. This means you can keep your quizzes alive for more than the 24 hours you get with an Instagram Story.
By extension, more people will participate in your quizzes over time since they can find them on your profile.
You can learn more about story highlights in my guide for optimizing Instagram Story highlights.
The odd one out
This idea lets you test people’s knowledge about a topic. And it can work whether you’re creating a quiz about a product or your industry.
For example, you can add 3 use cases of your product and put a 4th option that’s out of place. Another way is to group complementary products into 3 options and place an odd option in there.
Once you brainstorm for a few minutes, you’ll find many ways to use this idea.
Product use cases
People use your product to solve various problems.
For customers who only use your product for one task, you can use quizzes to expose them to other use cases.
For example, if you sell wristwatches, you can create a quiz about the occasions users can wear your wristwatch to. Then, you can list 3 occasions and have “All of the above” as the last option.
This can be a fun way to show people the possible use cases of your product.
Product teasers
Product teasers help you create awareness before your product is ready for purchase.
You can get your audience thinking about a product by creating quizzes that ask questions about the product. For example, you can create a quiz that asks a question about a particular feature.
This can show the new product’s excellence compared to previous products or competitors.
For example, if you manufacture smartphones, you can create a quiz about the amount of RAM in your new smartphone.
If you’re promoting a blender, you can ask for the number of cups that come with it.
These quizzes indirectly show your product’s superiority to other options.
Guess what/who
This Instagram quiz idea is useful for educating your audience about a topic or product. It also works if you want to highlight a surprising fact about your business or product.
To use this, you can ask your audience to guess a particular detail about your product.
By doing this, they’ll get the correct information if they’re ignorant of it.
Here’s a quiz by BellaNaija asking its followers to guess a location:
The video of the location runs in the background. This is a way to promote tourism in the location.
Product awareness
If you want more people to know about your products, you can ask questions about the products. These questions can be about product features, specifications, and use cases.
When your followers take these quizzes, they’ll become more aware of your product’s capabilities.
For example, if you sell a Bluetooth speaker, a quiz question can be, “What’s the playback time of the speaker?”
Since this is a question potential buyers want to answer, you can use the quiz to build interest in the product.
Then, this can compel prospects to find more information about the product.
Product comparison
Products like smartphones, cars, and cameras get new versions every year. A big challenge for you as a seller is convincing them to upgrade from the old version.
How do you do that?
By highlighting features that are absent in the old version.
You can ask questions about the new features in the new product version.
Feature highlight
If you sell a product, you can find a few features and their benefits to users.
To enlighten customers and prospects about the benefits of a product feature, you can form quiz questions about the feature.
For example, if you sell a blender, you can ask a question about one of its cups just to show its value to users.
Fun
Sometimes, you don’t need a marketing reason to create quizzes. You can create a fun quiz about a popular topic to engage your audience.
If you put a smile on your followers’ faces, you can draw them closer to your brand. And consequently, they’ll be more receptive to your other Instagram posts.
Conclusion
Whether you want to put a smile on your followers’ faces or highlight a product feature, you can use Instagram quizzes for various marketing purposes.
If you’ve never created a quiz on Instagram, you can literally set one up in a few minutes.
Use the ideas in this post to create an Instagram quiz today.
