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TikTok

How to Find Influencers Who Drive Healthy ROI

September 25, 2025 by Samuel Olumide

With millions of influencers on social media, it’s hard to select a few that fit your business’s needs and deliver positive returns. 

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Categories Instagram, Social Media, TikTok Tags Instagram, TikTok Leave a comment

Micro-influencer Marketing: How to Drive Big Results With Small Creators

September 25, 2025 by Samuel Olumide

You don’t always need an influencer with 3 million followers to promote your products.

Because they can be expensive and a bad fit for your ideal audience.

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Categories Instagram, Marketing, Social Media, TikTok Tags social media Leave a comment

Story-driven Social Campaigns: How to Engage and Influence Your Audience to Take Action

September 3, 2025 by Samuel Olumide

For thousands of years, stories have been the most authentic way of spreading ideas, including marketing ideas.

Whether you sell to Americans, Europeans, or Asians, great stories can trigger their emotions and influence them to take a desired action. 

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Categories Instagram, Social Media, TikTok Tags Instagram, social media, TikTok Leave a comment

TikTok Marketing Examples: 11 Brands Killing It

April 28, 2025 by Samuel Olumide

No matter your business, you can’t afford to bore your audience on TikTok.

Otherwise, you’ll get no love on the platform.

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Categories TikTok Tags TikTok Leave a comment

Duolingo Social Media Marketing: How The Brand Amassed Over 31 Million Followers

September 17, 2025 by Samuel Olumide

I first heard of Duolingo many years ago but paid no attention to it.

However, that changed when I watched a TED talk by Luis von Ahn, co-founder and CEO of Duolingo, in 2023.

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Categories Social Media, TikTok Tags social media, TikTok Leave a comment

How to Find TikTok UGC Creators Who Sell Thousands of Products

April 4, 2025 by Samuel Olumide

Do a TikTok search, and you’ll literally find thousands of TikTok UGC creators.

But picking the right creators is different from throwing a dice and going with whatever number you get.

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Categories Social Media, TikTok Tags TikTok Leave a comment

Black Friday Social Media Strategy: How to Attract More Shoppers

September 18, 2025 by Samuel Olumide

Your Black Friday social media strategy should compel shoppers to add your products to their shopping list.

And convincing them goes beyond just throwing in a discount.

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Categories Instagram, Social Media, TikTok Tags social media Leave a comment

How to Do a Giveaway on TikTok: 9 Practical Steps

September 18, 2025 by Samuel Olumide

You’ve heard about all the benefits of running a TikTok giveaway.

And you want some of them for your business.

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Categories Giveaway, TikTok Tags Giveaway Leave a comment

17+ Practical TikTok Giveaway Ideas to Achieve Marketing Goals

September 18, 2025 by Samuel Olumide

Your TikTok giveaway doesn’t have to be boring.

And you can inject a large dose of fun into it with the right TikTok giveaway idea.

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Categories Giveaway, TikTok Tags Giveaway Leave a comment

How to Schedule Posts on TikTok When You’re Drowning in Work

September 26, 2025 by Samuel Olumide

You can’t be on TikTok all day, even if you’re a social media marketer.

After all, you have to research, create content, and publish on other social media platforms.

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Categories Social Media, TikTok Tags social media Leave a comment

TikTok Content Calendar: How to Plan and Publish Consistently Without Burnout [+ Template]

September 17, 2025 by Samuel Olumide

A TikTok content calendar can save you from racking your brain when it’s time to publish content on TikTok.

Even more, it can help you publish content consistently to achieve intended TikTok marketing results.

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Categories Social Media, TikTok Tags social media Leave a comment

9 Powerful Link in Bio Tools to Drive Tons of Traffic to Your Business Pages

September 20, 2025 by Scott Oliver

You’ve heard that link in bio tools will help you drive more people from Instagram and TikTok to your website pages.

And all with a single link on your profile.

But which link in bio tool will work best for your business?

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Categories Instagram, Link in bio tools, Social Media, TikTok, Tools Tags Instagram, reviews Leave a comment

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