Over the years, a divide has been growing between content marketers and audiences.
With AI coming onto the scene, this divide has even grown wider.
Samuel Olumide
7-Point Blog Writing Checklist: How I Write Remarkable Content
One of the most common questions I get from potential clients is, “What’s your blog writing process?”
And I understand why potential clients ask this.
Understanding Search Intent: How to Read Searchers’ Minds Like an Open Book
Search intent is the reason a searcher puts a keyword in Google. It explains what type of information the searcher is looking for.
But as simple as it sounds, understanding search intent deeply is hard.
Why Are My SaaS Blog Posts Struggling to Rank on Google? 8 Reasons and What to Do
Your blog posts should be ranking for thousands of keywords.
And these rankings should be driving tens of thousands of organic traffic.
TikTok Marketing Examples: 11 Brands Killing It
No matter your business, you can’t afford to bore your audience on TikTok.
Otherwise, you’ll get no love on the platform.
7 Giveaway Mistakes That Will Waste Your Money And Business Opportunities
You’ve gotten your giveaway prize and are excited to launch your giveaway.
But you need to watch out for these giveaway mistakes that can waste your money and time.
7 Best Sprinklr Social Alternatives That Won’t Burn a Hole in Your Pocket
Sprinklr is a powerful tool, and many enterprises will like its capabilities.
But even with these, there are deal breakers that can get you running for the exits.
Duolingo Social Media Marketing: How The Brand Amassed Over 31 Million Followers
I first heard of Duolingo many years ago but paid no attention to it.
However, that changed when I watched a TED talk by Luis von Ahn, co-founder and CEO of Duolingo, in 2023.
How to Find TikTok UGC Creators Who Sell Thousands of Products
Do a TikTok search, and you’ll literally find thousands of TikTok UGC creators.
But picking the right creators is different from throwing a dice and going with whatever number you get.
The Mere Exposure Effect in Marketing: First, Be Known
If you were to buy a car tomorrow, which brand would you buy?
If you actually buy a car tomorrow, the brand you just thought of has an advantage over others.
Because you already know that brand.
Is TOFU Content Dead in The Age of AI?
You can barely go a day without hearing about AI in content.
And that’s because of a single reason:
AI has disrupted content marketing.
Ahrefs Content Marketing Strategy: 5 Lessons From a $100M+ SaaS Strategy
Every day, thousands of SEOs go into their Ahrefs account to research keywords, track search rankings, and improve search marketing efforts.
On their own, Ahrefs features can convince any SEO that using the tool is the only right decision.
7 Ways to Raise Your SaaS Blog Content Quality to Attract Loyal Readers
No brand ever gets to the peak of content quality.
Every day, brands take step after step to push their content quality a bit higher.
And your SaaS brand must always be on this journey too.
Write Engaging Content: 6 Lessons I Learned From Successful YouTubers
Engaging content is a buzzword in marketing.
Many people claim they create it, but only a few actually do. And the few who create it hook their audience like magic.
9 Instagram Takeover Examples You Can Copy [+ Tips]
Instagram takeover examples can inspire your next takeover.
Even more, they’ll teach you how to do successful Instagram takeovers.
Consensus Content And How to Beat AI Overviews
Consensus content used to be a great way to attract loads of web traffic.
But artificial intelligence (AI) is now eating into that traffic.
75+ Fashion Influencers on Instagram: Keep Up With The Latest Styles
Fashion influencers on Instagram determine much of what you see on the streets.
They promote products, show off styles, and deliver tips to ensure you make a statement with your outfits.
Black Friday Social Media Strategy: How to Attract More Shoppers
Your Black Friday social media strategy should compel shoppers to add your products to their shopping list.
And convincing them goes beyond just throwing in a discount.
How to Share Reviews on Instagram to Convert More Buyers
Sharing reviews on Instagram can help you attract more customers.
Because potential buyers tend to trust what customers say rather than what you say.
How to Do a Giveaway on TikTok: 9 Practical Steps
You’ve heard about all the benefits of running a TikTok giveaway.
And you want some of them for your business.