I help SaaS companies write content that attracts leads, users, and MRR
For thousands of years, stories have been the most authentic way of spreading ideas, including marketing ideas.
Whether you sell to Americans, Europeans, or Asians, great stories can trigger their emotions and influence them to take a desired action.
You don’t always need an influencer with 3 million followers to promote your products.
Because they can be expensive and a bad fit for your ideal audience.
Holidays bring happiness.
And part of the joy of holidays is spoiling yourself and giving to others.
Holiday seasons bring happiness, desirable memories, and nostalgia.
Behind-the-scenes content is one of the best ways to engage your audience by giving them a glimpse of what goes on in the background.
This gives them rare access to the processes that deliver the products they love.
Attracting engagement is one of the biggest worries for anyone creating social media content.
Will people like it? Will they like, comment, and share it?
With millions of influencers on social media, it’s hard to select a few that fit your business’s needs and deliver positive returns.
Instagram marketing content should contribute to your business’s goals.
And tracking your Instagram KPIs is the best way to know if the time, effort, and budget put into creating content is worth it.
You want to jump on trends, go viral, and attract a bigger audience.
But you also need evergreen content to build trust with your audience so that they want to buy your products.
Combining your daily job with social media posting can burn you out fast.
Yet, showing up consistently on social media has become critical to reaching ideal customers or even building a personal brand.
Creating Instagram content for your business requires various content types to keep followers engaged.
But if you’re like me, you probably lack design skills or the motivation to design a new image from scratch.
If you publish blog content to a point, you’ll sometimes hit the wall when looking for new ideas.
You’ve created over 100 blog posts about every topic imaginable in your industry. But your SaaS blog is like an aircraft engine that needs more and more fuel.
You’ve been publishing a lot of content on multiple social media networks through scheduling.
Now, you save many hours weekly that you can commit to other important business activities.
Over the years, a divide has been growing between content marketers and audiences.
With AI coming onto the scene, this divide has even grown wider.
One of the most common questions I get from potential clients is, “What’s your blog writing process?”
And I understand why potential clients ask this.
Search intent is the reason a searcher puts a keyword in Google. It explains what type of information the searcher is looking for.
But as simple as it sounds, understanding search intent deeply is hard.
Your blog posts should be ranking for thousands of keywords.
And these rankings should be driving tens of thousands of organic traffic.
No matter your business, you can’t afford to bore your audience on TikTok.
Otherwise, you’ll get no love on the platform.
You’ve gotten your giveaway prize and are excited to launch your giveaway.
But you need to watch out for these giveaway mistakes that can waste your money and time.