Attracting engagement is one of the biggest worries for anyone creating social media content.
Will people like it? Will they like, comment, and share it?
Samuel Olumide
How to Find Influencers Who Drive Healthy ROI
With millions of influencers on social media, it’s hard to select a few that fit your business’s needs and deliver positive returns.
Micro-influencer Marketing: How to Drive Big Results With Small Creators
You don’t always need an influencer with 3 million followers to promote your products.
Because they can be expensive and a bad fit for your ideal audience.
6 Ultimate Instagram KPIs to track for your business [+ Tools]
Instagram marketing content should contribute to your business’s goals.
And tracking your Instagram KPIs is the best way to know if the time, effort, and budget put into creating content is worth it.
Story-driven Social Campaigns: How to Engage and Influence Your Audience to Take Action
For thousands of years, stories have been the most authentic way of spreading ideas, including marketing ideas.
Whether you sell to Americans, Europeans, or Asians, great stories can trigger their emotions and influence them to take a desired action.
How to Balance Evergreen and Trending Social Content Without Hurting Your Business Goals
You want to jump on trends, go viral, and attract a bigger audience.
But you also need evergreen content to build trust with your audience so that they want to buy your products.
How AI Can Save You Hours of Social Content Creation Time Without Sacrificing Quality
Combining your daily job with social media posting can burn you out fast.
Yet, showing up consistently on social media has become critical to reaching ideal customers or even building a personal brand.
How to Create Professional Instagram Posts With Canva
Creating Instagram content for your business requires various content types to keep followers engaged.
But if you’re like me, you probably lack design skills or the motivation to design a new image from scratch.
How to Mine Golden Content Ideas From Product Feedback
If you publish blog content to a point, you’ll sometimes hit the wall when looking for new ideas.
You’ve created over 100 blog posts about every topic imaginable in your industry. But your SaaS blog is like an aircraft engine that needs more and more fuel.
6 Social Scheduling Mistakes That Can Hurt Your Reach And Reputation
You’ve been publishing a lot of content on multiple social media networks through scheduling.
Now, you save many hours weekly that you can commit to other important business activities.
Lean content: How to Regain Readers’ Trust in the Age of AI
Over the years, a divide has been growing between content marketers and audiences.
With AI coming onto the scene, this divide has even grown wider.
7-Point Blog Writing Checklist: How I Write Remarkable Content
One of the most common questions I get from potential clients is, “What’s your blog writing process?”
And I understand why potential clients ask this.
Understanding Search Intent: How to Read Searchers’ Minds Like an Open Book
Search intent is the reason a searcher puts a keyword in Google. It explains what type of information the searcher is looking for.
But as simple as it sounds, understanding search intent deeply is hard.
Why Are My SaaS Blog Posts Struggling to Rank on Google? 8 Reasons and What to Do
Your blog posts should be ranking for thousands of keywords.
And these rankings should be driving tens of thousands of organic traffic.
TikTok Marketing Examples: 11 Brands Killing It
No matter your business, you can’t afford to bore your audience on TikTok.
Otherwise, you’ll get no love on the platform.
7 Giveaway Mistakes That Will Waste Your Money And Business Opportunities
You’ve gotten your giveaway prize and are excited to launch your giveaway.
But you need to watch out for these giveaway mistakes that can waste your money and time.
7 Best Sprinklr Social Alternatives That Won’t Burn a Hole in Your Pocket
Sprinklr is a powerful tool, and many enterprises will like its capabilities.
But even with these, there are deal breakers that can get you running for the exits.
Duolingo Social Media Marketing: How The Brand Amassed Over 31 Million Followers
I first heard of Duolingo many years ago but paid no attention to it.
However, that changed when I watched a TED talk by Luis von Ahn, co-founder and CEO of Duolingo, in 2023.
How to Find TikTok UGC Creators Who Sell Thousands of Products
Do a TikTok search, and you’ll literally find thousands of TikTok UGC creators.
But picking the right creators is different from throwing a dice and going with whatever number you get.
The Mere Exposure Effect in Marketing: First, Be Known
If you were to buy a car tomorrow, which brand would you buy?
If you actually buy a car tomorrow, the brand you just thought of has an advantage over others.
Because you already know that brand.