How to Schedule Posts on LinkedIn: Best Tools and Practices

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You’re often busy with work all day, but still need to publish LinkedIn content consistently to reach potential customers.

This is where scheduling posts on LinkedIn comes in.

It helps you publish posts at the best times so that you can visit LinkedIn at your convenience.

What are the available options to schedule LinkedIn posts? Does scheduling affect your reach? What are the best tools and practices?

Read on to find all the answers.

How to schedule posts on LinkedIn website and app

You can schedule posts on LinkedIn personal profiles and pages for up to three months.

For the website, visit your LinkedIn timeline and click the Start a post box.

Then, enter your post text, images, and videos.

But instead of clicking the Post button, click the clock icon beside it.

On the next page, enter the date and time to publish the post.

After clicking Next, review your LinkedIn post and click Schedule to finish.

On the mobile app, visit your LinkedIn timeline and click + at the bottom middle of the page.

From here, follow the same steps as the web version.

However, scheduling on the native LinkedIn site comes with post type restrictions.

For personal LinkedIn profiles, you can’t schedule events, jobs, and services posts.

For LinkedIn pages, you can’t schedule events, multiple photos, reshares, polls, jobs, and services posts.

Overall, the native LinkedIn scheduling is basic and easy to use.

How to view scheduled posts on LinkedIn

To see your scheduled posts, click Start a post and then View all scheduled posts.

Here, you have a few options, including:

• Viewing each post
• Rescheduling a post
• Deleting a post

However, if you need to edit your caption or change the media, that’s impossible. 

You’d have to delete the post and start all over.

But beyond the limited editing options, you can’t collaborate with team members or publish posts on multiple social networks.

So, if you need more scheduling features, you have to consider a third-party scheduling tool.

How to schedule posts on LinkedIn with third-party tools

If you need more features like collaboration, the ability to engage with your audience, and more, consider these three solid LinkedIn schedulers for LinkedIn personal profiles and pages:

How to schedule LinkedIn posts with Vista Social

Vista Social is one of the best social media management tools I’ve tested, boasting extensive features at reasonable prices.

To schedule a LinkedIn post with Vista Social, visit your dashboard and click Create at the top right corner or left sidebar.

Then, select New post among the options.

Doing this will launch the post composer, where you can select the social media profiles for your post.

Then, write your post captions. If you need help with the caption, use Vista Social’s AI assistant to write it.

Below the caption box, add a media file from your computer, Google Drive, Dropbox, or other sources.

But beyond that, Vista Social’s Canva integration lets you design images according to LinkedIn’s specifications.

Also, you can customize posts for other social media platforms other than LinkedIn.

Vista Social lets you collaborate with team members by:

• Leaving notes about tasks
• Creating and assigning tasks
• Creating approval workflows

After setting up your post, use one of the four publishing options:

• Save draft
• Add to queue
• Schedule
• Publish now 

To see an overview of your scheduled posts, visit the content calendar.

While I’ve mentioned a few features here, I can’t exhaust all of Vista Social’s features in this small section.

If you’d like to see all it offers, read my Vista Social review.

How to schedule LinkedIn posts with ContentStudio

In the ContentStudio dashboard, hover on Compose and select Social post from the drop-down options.

In the post composer, select LinkedIn and other social profiles you want to publish on.

Then, enter your social caption. If you need help with it, the AI caption generator can write captions and create images.

ContentStudio’s social media content curation also helps you find relevant content to engage your audience.

One thing I like here is that you can use the content curation without leaving the post composer.

Once you’re done with captions, you can upload images or use the Canva integration to import a design.

If you’re scheduling a post for multiple social platforms, customize the post for each platform.

After creating your post, use one of the four publishing options:

• Publish
• Schedule
• Send post for approval
• Save as draft

Before you schedule a post, ContentStudio suggests the best time to publish a post.

If you’d like to collaborate with team members, ContentStudio offers features like leaving notes and assigning messages to members.

To see an overview of your posts, visit the Planner and use the various views.

If you’d like to learn more about this tool, read my ContentStudio review.

How to schedule LinkedIn posts with Pallyy

Pallyy is a robust and affordable tool for freelancers and solopreneurs. I also found Pallyy to be an easy-to-use tool for anyone.

To schedule a LinkedIn post with Pallyy, click New + at the top of the calendar or drag an image from the media library to a date on the calendar.

Then, select your social media profiles at the top of the post composer.

Enter your caption or use the AI caption generator to create one for LinkedIn or other social platforms.

Pallyy also lets you save captions to a list.

There’s an option to add media files and customize the post for each social media platform.

If you work with team members, you can tag and leave notes for them while creating posts.

Before scheduling your post, Pallyy suggests the best time to publish it.

After creating the post, you can either schedule it or save it as a draft.

To see an overview of scheduled posts, visit the Pallyy calendar.

Pallyy also has other features like social inbox and the link in bio tool to engage your audience. Read my Pallyy review to see everything Pallyy offers.

Best practices for scheduling LinkedIn posts

Getting great results from scheduling LinkedIn posts goes beyond just using a fancy tool.

You need to follow some best practices to oil your LinkedIn scheduling machine.

1. Create a LinkedIn content calendar

When scheduling posts on LinkedIn, one of your goals should be to publish posts consistently.

A LinkedIn content calendar helps you achieve that.

You can plan your posts over a week or a month.

Beyond consistency, creating a LinkedIn content calendar will help you create a scheduling strategy that covers all aspects of your business.

This way, your audience will learn about all the ways your business can solve their problems.

You can create a LinkedIn content calendar from scratch on your work tool, use a template, or use one of the scheduling tools mentioned earlier.

2. Schedule posts at the best time

One of the most common questions I hear is, “When is the best time to publish social posts?”

And I’ve also read many studies about the best time to post on various social platforms.

There’s no single best time that works for all businesses on LinkedIn.

The best time for your business will largely depend on when your audience is on LinkedIn.

To know this time, you have to run many experiments to see when your posts get good engagement.

Your scheduling tool can also suggest the best time based on the performance of your past posts.

3. Engage with post comments

I sometimes hear people who complain that they get low reach when they schedule posts.

But in most cases, these are people who just schedule and forget posts.

They schedule posts for two weeks but never visit LinkedIn during this period.

The comments on their posts are left without replies. They don’t engage with other LinkedIn users’ posts.

In this case, your post will have limited reach because you haven’t connected with your audience or other users.

So when you schedule LinkedIn posts, set aside time to reply to comments and other users’ posts.

If you use a social media management tool to schedule posts, you can reply to comments right in the tool. 

But you still need to visit LinkedIn to engage with other users.

Engaging with comments can give your posts better reach.

4. Track post performance

Since you publish posts on LinkedIn to achieve various goals, you need to know whether you achieve them or not.

And the best way is to track important post metrics.

This way, you’ll know ways to improve your LinkedIn schedule.

Of course, the metrics you track for a post will depend on its goal. So, it’s important to define these metrics even before you schedule the post.

You can find post metrics on LinkedIn.

Alternatively, check post metrics on your scheduling tool.

5. Pause schedule when necessary 

Sometimes in our lives, business takes the backseat.

If a hurricane has just swept through a place where your audience lives, you don’t want your scheduled posts to go live.

It may look insensitive and piss your audience off.

At times like these, pause your schedule and create posts that show empathy.

You can pause the posting schedule in your scheduling tool.

Your schedule should never be set and forget it. Instead, be agile enough to make changes when necessary.

Why schedule posts on LinkedIn?

Here are 3 good reasons to schedule posts on LinkedIn:

• Save time: You can set aside a few hours to create posts for a week and schedule them for different days. This saves time compared to brainstorming post ideas every time you want to publish one.
• Maintain publishing consistency: If you have to brainstorm ideas every time you want to publish a post, chances are you won’t publish much. But by scheduling posts, you can ensure a consistent number of LinkedIn posts every week to engage your audience.
• Collaborate with coworkers: If you need input from team members or approval from clients, you need to schedule LinkedIn posts. This gives every collaborator the time to contribute before posts go live.

If you need these benefits, you should give scheduling LinkedIn posts a shot.

Conclusion

Scheduling posts on LinkedIn helps you maintain consistent publishing even while you’re busy building your business empire.

For basic scheduling, you can do it on LinkedIn. But if you need more features, consider a social media management tool.

Then keep best practices in mind to achieve the best possible LinkedIn results.

Frequently asked questions (FAQs) about scheduling LinkedIn posts

Will scheduling LinkedIn posts hurt my reach and engagement?

No, it won’t. There’s no reputable evidence of lower reach for scheduled posts. And based on my own experience scheduling LinkedIn posts, I’ve noticed no difference between posting natively and scheduling.

Can I schedule LinkedIn posts for free?

Yes, you can schedule LinkedIn posts for free. LinkedIn offers free scheduling, and some social media management tools have free plans.

What are the best tools to schedule LinkedIn posts?

There are many social media management tools, but some of the best I’ve used to schedule LinkedIn posts are Vista Social, Pallyy, SocialBee, and ContentStudio.

What is the best time to schedule LinkedIn posts?

There’s no single best time to schedule LinkedIn posts. The best time will depend on your industry and audience. So, you’ll need to experiment to find the best time.

Can I schedule posts on a LinkedIn personal profile?

Yes, in two ways. The native LinkedIn scheduler lets you schedule posts on your personal profile. Some social management tools also let you schedule on personal profiles. However, not every tool supports personal profiles, so check if a tool supports them before using it.

How far in advance should I schedule my LinkedIn posts?

I think a sweet spot is one to three weeks. You don’t want to schedule too far ahead since current events can also affect your schedule.

What types of LinkedIn content can be scheduled?

You can schedule text posts, images, videos, documents/PDF carousels, and articles. However, not all tools support these post formats. So, look out for what your tool offers.

Can I schedule the first comment on a LinkedIn post?

Yes, you can schedule the first comment using a social management tool.

Can I schedule posts to multiple LinkedIn accounts at once?

Yes, you can schedule posts to multiple accounts at once. Social media management tools let you post the same content or customize a post for each profile.