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Your TikTok giveaway doesn’t have to be boring.
And you can inject a large dose of fun into it with the right TikTok giveaway idea.
In this guide, I’ll explore 19 interesting TikTok giveaway ideas and how they align with various marketing goals.
Let’s jump in.
Excellent & Fun TikTok Giveaway Ideas
1. Use a unique soundtrack
In this giveaway, every participant will use this soundtrack in their TikTok giveaway video.
Like hashtags, a soundtrack can be used to organize content on TikTok.
This means once you click on the soundtrack, you’ll see every video that has used it.
But beyond the organization, this giveaway can help you collect user-generated content (UGC) on TikTok.
To use this TikTok giveaway idea, find a unique soundtrack that fits your giveaway. This can be a song or small talk.
Then, use the sound in your giveaway post.
Here’s a TikTok giveaway by GoPro asking participants to use a soundtrack:
This giveaway brings out their customers’ creativity as they have to film their fails.
When you click on that sound, you’ll see the videos using it:
So, you can find the entries here.
2. Run a TikTok Live giveaway
TikTok Live is a common content type for many businesses.
Why?
It attracts a lot of engagement.
But you can even push the engagement further with a TikTok live giveaway. The chance to win a gift can keep people longer in your live session.
For this giveaway, you’ll offer some products as prizes during your TikTok live session.
This can improve engagement and product awareness.
To use this idea, you need a TikTok shop or a creator account.
TikTok allows you to use products in your TikTok shop as the giveaway prize.
You can read TikTok’s guide to learn more about it.
3. Run an hashtag contest
People use hashtags to organize content on social media platforms.
And you can use that to your advantage for a TikTok contest.
When participants use your contest hashtag in their TikTok post, you can increase brand awareness. If they’re customers, you can also collect UGC.
To use this idea, specify a hashtag participants should use in their TikTok posts to enter your giveaway.
Here’s a hashtag giveaway by Loveless, an American rock band:
Pick a hashtag and let it go viral with a hashtag contest.
4. Duet contest
A duet is a TikTok video type where you react to a video while it plays at the side.
Duets lead to many interesting content on TikTok.
Apart from that, it also makes the original video go viral. So, a duet can be a giveaway idea and a way to promote your contests.
To use this giveaway idea, create a TikTok video and tell participants to make a duet of it.
Check out this example from Warrior Supplements Store:
5. Ask for user-generated content
If your brand already has many customers, a giveaway can be an opportunity to collect user-generated content (UGC).
First, UGC gives you content to use to promote products in future marketing campaigns.
But even better, it’s a way to promote your products to prospects and a bigger audience.
To use this TikTok giveaway idea, ask participants to create a video with one of your popular products.
This video may show customers using your product or explaining how it makes their lives better.
Here’s a giveaway by 4 Feet Shoes:
In this post, the store tells participants to create videos about their products.
This will create more awareness for their products on TikTok.
6. Milestones and special occasions
Whether you run a small store or a multinational company, you can find milestones and special occasions to celebrate with your audience.
These milestones and occasions include:
- A number of TikTok followers
- A number of products sold
- A number of customers acquired
- A number of years in business
- Thanksgiving
- Christmas
- New year
Celebrating milestones and special occasions with giveaways can help you build affinity with your audience.
So, plan for a giveaway when milestones and special occasions approach. This way, you’re ready with a gift.
Here’s a TikTok giveaway by 1 Minute Watch Guy:
This giveaway celebrates his 1st anniversary on TikTok.
7. Voting contest
A voting contest is an effective way to run a viral TikTok contest.
For a voting contest, participants will upload a photo or video into a gallery. Then, other people will vote for the best entry.
For this contest, the entry with the highest votes wins.
A voting contest can create a lot of brand awareness as participants promote the contest to get votes.
8. Survey giveaway
A survey giveaway involves asking questions about your business, product, or industry. In turn, people who answer your questions correctly have a chance to win the giveaway prize.
Running a survey giveaway is a great way to collect feedback about various aspects of your business and customer preferences.
To run a survey giveaway, you have to first draft the questions you want to ask your audience.
Then, you can use a giveaway tool like SweepWidget to set up your survey.
However, you can also use the old-fashioned Google Forms if that works for you. Once you set up your survey, you can start collecting entries.
After your giveaway, pick a winner from the entries.
See an example from Swoon, a furniture designer:
9. Collaborate with another brand
You can collaborate with a complementary brand to run a TikTok giveaway.
This means you’ll reach a bigger audience than running the giveaway alone.
Also, it’s a good way to raise brand awareness as the other brand’s audience gets to know your brand.
To run this giveaway, find a brand with a complementary product to yours. Then, reach out to the brand.
To attract the audiences of both brands, use products of both brands as the giveaway prize.
Here’s a collaborative giveaway by Bubble and Scrub Daddy:
The giveaway prizes are products of both brands.
10. Collaborate with influencers
Influencers are people who have built trust and authority in particular industries. In most cases, followers trust their recommendations and the brands they associate with.
So, collaborating with influencers can give your giveaway a bigger reach. But beyond that, many of the influencer’s followers become aware of your brand and can buy from you in the future.
To collaborate with influencers, find an influencer that publishes content in your industry.
In addition to that, their followers should match your ideal audience. Then, reach out to the influencer about the giveaway.
Here’s a TikTok giveaway in which Poco collaborated with Unbox Therapy:
This collaboration will drive many participants to Poco’s giveaway.
11. Follow, like, and share
This is one of the most popular TikTok giveaway ideas.
And participants only need to follow your TikTok account, like your giveaway post, and share the post.
This idea helps promote your giveaway to attract more participants. As participants like and share your giveaway post, TikTok will recommend it to even more people.
And when people follow your account, they’ll see your future TikTok posts.
However, before telling people to follow your account, ensure you have enough informational and fun content to engage them. Otherwise, many of them will unfollow your account after the giveaway.
To use this idea, write it as an entry criterion in your TikTok giveaway post.
Here’s an example from GRWM Cosmetics:
12. Share to TikTok story
This TikTok giveaway idea requires participants to share your giveaway post on their TikTok stories.
As participants share your post on their stories, more people become aware of your giveaway and enter it. Hence, it’s a good way to promote your giveaway.
To use the idea, mention it in your TikTok giveaway post as an entry requirement.
See this giveaway by Clio Cosmetics:
One of the entry requirements is for participants to share the post on their TikTok Stories.
13. Instant coupon giveaway
For an instant coupon giveaway, you’ll reward participants with a coupon after they reach a number of entry points in your giveaway.
This idea works when you have many entry requirements on your giveaway page.
So, it ensures that people who have done many giveaway tasks don’t lose out completely if they fail to win the prize.
This TikTok giveaway idea encourages people to take more actions on your giveaway landing page. But even more, it can improve sales in your store.
For this, you can use a giveaway landing page like SweepWidget to set the minimum number of points to trigger the coupon.
The instant coupon idea is a fun way to increase participation in your giveaway.
14. Photo upload contest
This idea requires participants to upload photos to enter your giveaway. These photos have to be captured according to your instructions.
You can even add more fun by having a photo gallery where participants can see other entries.
This idea lets you collect UGC for your business. For example, if you run a tourism site, participants can upload images they took on the site.
To use this idea, instruct participants to take photos according to what you want to achieve.
You can also use a giveaway tool to host the photo gallery.
For a brand like Jackery, showing how customers use Jackery to power various appliances will attract more customers.
And this giveaway requires that participants take a picture with their Jackery and upload it:
Through this giveaway, Jackery will get even more UGC for its product.
15. Video upload contest
While the majority of content published on TikTok is video, you can also collect videos off the platform.
For this contest, you’ll instruct participants to do a task and upload the video on your giveaway platform.
This is useful for collecting quality content from your audience.
To do this, write clear instructions on how you want participants to create the video.
However, ensure the value of your giveaway prize correlates with the amount of effort to create the video. Otherwise, you won’t get many entries.
16. Leaderboard
A leaderboard ranks giveaway participants based on the number of votes or entry points they have in your giveaway.
Because of the rankings, a leaderboard can nurture competition and encourage participants to do more entry tasks or seek more votes.
To use a leaderboard, activate the option in your giveaway tool.
Here’s an example for a giveaway:
A leaderboard can increase the fun if you have hundreds or thousands of participants.
17. Instant win
While most giveaways take weeks before winners are selected, you can introduce another twist with an instant win giveaway.
This means participants will know immediately if they’ve won the prize.
If you want to generate leads, this giveaway idea helps with that, as every participant needs to submit their details before entering the giveaway.
But beyond that, you can also use this idea to boost sales in your store. For example, you can offer coupons to people who lose out on the prize.
This can be a consolation for missing out on the prize.
18. Trivia
A trivia giveaway is one where participants have to answer questions to enter the giveaway.
Trivia can be a good way to educate your audience about various aspects of business and products. For example, if you have a new product, you can use trivia to build awareness for it.
To execute this idea, create questions about your preferred topics. You can even go beyond your business and ask questions about your industry.
19. Choose your prize
What if your giveaway participants have a say on the prize they win?
This idea lets you achieve that.
For this type of giveaway, you can list multiple products as prizes. This way, winners can pick their preferred prizes.
Alternatively, you can offer a gift card to winners to shop on your website.
This TikTok giveaway idea brings more fun because of the freedom winners have.
Which TikTok giveaway idea is best for me?
The best TikTok giveaway idea for you depends on various factors.
These include:
- TikTok giveaway goals: What you want to achieve with your TikTok giveaway will determine the best giveaway idea for your campaign. For example, if you want to increase followers, you can ask participants to follow your account. However, photo upload contests will work better to collect UGC.
- Campaign budget: Your campaign budget will determine whether you can buy a prize and subscribe to a giveaway tool. If your budget can only buy a prize, then you can’t use giveaway ideas like instant coupons and instant wins. Because those giveaway ideas require a giveaway tool.
- Value of giveaway prize: Some of the giveaway ideas require a lot of work from participants. And most people won’t put in a lot of effort for a low-value prize. So, the value of your prize should determine the idea you want to use.
So, before going for a TikTok giveaway idea, consider these factors to make the right choice.
Conclusion
Now that you’ve seen some TikTok giveaway ideas, which ones fit your next giveaway?
Try them out and see how they help achieve your goals.
Samuel writes long-form guides to help businesses and entrepreneurs achieve better results from their marketing activities. He also writes for marketing and SaaS companies that want more leads and customers. Get in touch with him to discuss your content needs.