SaaS Content

Topic Clusters for SaaS: How to Dominate Hundreds of Profitable Product Keywords

You’ve heard that creating topic clusters beats targeting individual keywords.

And you’re ready to create topic clusters that rank for hundreds of keywords.

But are topic clusters worth all the hype?

At least 70% of the posts I’ve written for clients and this blog are long-form content.

This translates to hundreds of long-form blog posts.

Some of them were bad, some good, and some great.

Think about the first time you visited a particular blog.

You just clicked through a headline on Google search results or LinkedIn.

Because, even though you’ve never visited this site, the headline promised to solve a problem.

You’ve heard how a SaaS blog can turn total strangers into loyal customers.

And because of that, you’ve put a lot of effort into writing and publishing content you think your ideal audience will love.

But there’s a problem.

SaaS webinars can remove the doubt between your prospects and the sale.

You can show your product’s real-life use cases and interact with prospects who are seriously considering signing up for your product.

But how do you run SaaS webinars that hit these goals?

Since every business invests in it, SaaS content marketing has gotten fiercely competitive.

How do you stand out when you’re competing with people who understand the nitty-gritty of content marketing?

It will take a lot of effort and attention to the little details.

Having a SaaS content strategy isn’t a shortcut to writing a 3,000-word guide in 30 minutes.

And it won’t get you to rank number 1 for your main product keywords tomorrow.

So, what can a SaaS content strategy help you achieve?