I help SaaS companies write content that attracts leads, users, and MRR
If you publish blog content to a point, you’ll sometimes hit the wall when looking for new ideas.
You’ve created over 100 blog posts about every topic imaginable in your industry. But your SaaS blog is like an aircraft engine that needs more and more fuel.
Over the years, a divide has been growing between content marketers and audiences.
With AI coming onto the scene, this divide has even grown wider.
One of the most common questions I get from potential clients is, “What’s your blog writing process?”
And I understand why potential clients ask this.
Search intent is the reason a searcher puts a keyword in Google. It explains what type of information the searcher is looking for.
But as simple as it sounds, understanding search intent deeply is hard.
Your blog posts should be ranking for thousands of keywords.
And these rankings should be driving tens of thousands of organic traffic.
You can barely go a day without hearing about AI in content.
And that’s because of a single reason:
AI has disrupted content marketing.
Every day, thousands of SEOs go into their Ahrefs account to research keywords, track search rankings, and improve search marketing efforts.
On their own, Ahrefs features can convince any SEO that using the tool is the only right decision.
No brand ever gets to the peak of content quality.
Every day, brands take step after step to push their content quality a bit higher.
And your SaaS brand must always be on this journey too.
Engaging content is a buzzword in marketing.
Many people claim they create it, but only a few actually do. And the few who create it hook their audience like magic.
You’ve heard that creating topic clusters beats targeting individual keywords.
And you’re ready to create topic clusters that rank for hundreds of keywords.
But are topic clusters worth all the hype?
At least 70% of the posts I’ve written for clients and this blog are long-form content.
This translates to hundreds of long-form blog posts.
Some of them were bad, some good, and some great.
On client calls, one of the promises I make to them is, “I’ll write product-led content for you.”
I make this promise often because many SaaS companies lack true product-led content.
You’ve heard how a SaaS blog can turn total strangers into loyal customers.
And because of that, you’ve put a lot of effort into writing and publishing content you think your ideal audience will love.
But there’s a problem.
SaaS webinars can remove the doubt between your prospects and the sale.
You can show your product’s real-life use cases and interact with prospects who are seriously considering signing up for your product.
But how do you run SaaS webinars that hit these goals?
Since every business invests in it, SaaS content marketing has gotten fiercely competitive.
How do you stand out when you’re competing with people who understand the nitty-gritty of content marketing?
It will take a lot of effort and attention to the little details.
Having a SaaS content strategy isn’t a shortcut to writing a 3,000-word guide in 30 minutes.
And it won’t get you to rank number 1 for your main product keywords tomorrow.
So, what can a SaaS content strategy help you achieve?