One of the most common questions I get from potential clients is, “What’s your blog writing process?”
And I understand why potential clients ask this.
content marketing
Understanding Search Intent: How to Read Searchers’ Minds Like an Open Book
Search intent is the reason a searcher puts a keyword in Google. It explains what type of information the searcher is looking for.
But as simple as it sounds, understanding search intent deeply is hard.
The Mere Exposure Effect in Marketing: First, Be Known
If you were to buy a car tomorrow, which brand would you buy?
If you actually buy a car tomorrow, the brand you just thought of has an advantage over others.
Because you already know that brand.
Is TOFU Content Dead in The Age of AI?
You can barely go a day without hearing about AI in content.
And that’s because of a single reason:
AI has disrupted content marketing.
Ahrefs Content Marketing Strategy: 5 Lessons From a $100M+ SaaS Strategy
Every day, thousands of SEOs go into their Ahrefs account to research keywords, track search rankings, and improve search marketing efforts.
On their own, Ahrefs features can convince any SEO that using the tool is the only right decision.