Helpful Content for Marketing and MarTech Companies
Marketing is vital to gaining more leads and customers. And ultimately, marketing helps you to reach your revenue targets.
However, without the right marketing strategies, you’ll waste your efforts and fail to achieve your intended results.
How do you gain more qualified leads and customers through marketing?
In this guide, we’ll go through 10 strategies you can start using today.
When you hear about popular social media platforms, Pinterest is usually down the list.
But with 291 million monthly active users, this is a platform you should pay attention to.
Even though Pinterest has a lower user figure than some bigger platforms you already know, it might be the best choice for your business in some cases.
Want to find out? Check out these 25 Pinterest statistics to see why you need to invest in the platform today.
Every day, businesses bleed money away. Only a few of your visitors will end up buying your products.
It can even get worse.
Some visitors abandon your website after adding products to their cart.
Over the years, Google and other search engines have become smarter.
This is in a bid to provide better results to search engine users.
Likewise, the ways people use search engines have changed.
What does this tell you as a business website owner? Some of the SEO strategies that worked a few years ago are now impotent.
Do you have a website to sell your product or service?
There are many things you should consider, especially if it is a new website or a new product.
You will agree with me that whatever you do, it is to bring potential customers to your website and make them buy your product.
How can you improve your website conversion rate to achieve this?
The truth is that you have done a lot of hard work to have a website for your service or product. But your hard work has been producing little or no results.
Do you feel your business is not getting the attention it deserves?
It’s natural to feel frustrated.
But you can change that today when you add your business to local business directories.
This will improve your visibility to potential customers on these local listings and on search engines.
Added to that, it will increase your credibility and trust as a local business.
The world is a global village. But the most important customers for your business may still reside in your locality.
Do you optimize your website to attract potential customers who perform local searches around you?
Or you’ve been losing them like unnecessary weight?
Well, they use search engines when they’re about to buy products too.
Improving local SEO could be the game changer in gaining more customers for your business.
If you know the exact solutions your customers want to get from your product and how they want to be served, how great would marketing your product be?
It would be bliss.
You’d sell so much you’d get tired thinking about how to spend your profits.
But this is far from reality. Because you don’t know exactly what your customers want.
However, you can take the next best step to attract the right customers for your business.
One of the main avenues to get traffic to your website is through your blog.
And one of the best sources of traffic to your blog is Google.
Because it’s a source of targeted traffic. And it accounts for over 3.5 billion searches daily and 1.2 trillion annually.
If you only understand Spanish and read this post without translation, what will you gain?
Nothing.
Despite my good intentions, you’ll navigate to another website fast. There’s no chance you’d buy my products.
Okay, your business is probably not as awful as that. But you don’t need to be that bad to lose your website visitors.
You just need to be a bit bad and your competitors can poach potential customers right under your nose.
If there’s a practice that can change the fortunes of your business, would you indulge in it?
I know you will, as most people will. But what am I talking about?
I’m talking about the fact that there is never a perfect part of any business. No matter how good the business may be.
Which leads to a constant need for every business to test.
Test what?